-Mendel Dinh

-Danni Luo

-Mengjie Lin

-Xiaowen Zang

PICTURE MAKER

When it comes to grabbing attention online images play as an important role as headlines.

--Sean Clark

Curata measured a 47% increase in engagement for those articles with photos on their pages against those without.

This may go some way to explain why Facebook recently paid $1 billion from Instagram. Also the fact that Pinterest is the fastest growing social platform ever.

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We are a Technology company!!

We are an App company!!

Our app has TWO models:

We have TWO models which can

easily cover both casual users and

professional users

We are a small company – more

Direct and Effective customer

service

SWOT ANALYSIS

Lack of physical presence

Lack of traditional advertising

and marketing advantages

We have the ability to appeal

users in different kinds of ways

Be dominated by large companies

-User/download amount

-Picture amount

-Cooperation amount

-Promotion amount

-Sharing amount

-Function Goal

-Profit Goal

-To get people to our product: we have

two modes, not only simple mode, but also

professional mode.

-We also estimate of simple

mode and of professional mode.

-In 3 years, the user/download amount in

around , and our estimate

user/download amount is going to reach at

least .

USER/DOWNLOAD AMOUNT

TRY

80% USERS

20% USERS

30% EVERY YEAR

10 MILLION

User Percentage

Simple Mode

Professional Mode

USER DIVISION

0

2

4

6

8

10

12

First Year Second Year Third Year

User/Download Amount

User/Download Amount

USER/DOWNLOAD AMOUNT

-Update amount of pictures

around per day (holidays

might be more)

-First year 2,000,000; Second

year 5,000,000; Third year

10,000,000

PICTURE AMOUNT

5000

0

2

4

6

8

10

12

First Year Second Year Third Year

Picture Amount

Picture Amount

PICTURE AMOUNT

-Cooperate with other social media.

COOPERATION AMOUNT

SOCIAL MEDIA

-Get more than 5 million

the official website on

Facebook and more than 10

million followers in Twitter

account

PROMOTION AMOUNT

-To share more than

pictures which are edited by our

product with logo in different social

media.

SHARING AMOUNT

100 MILLION

-First, we are going to use social media

like and to let our users post

what they want more from our product.

Then, we are trying to exploit more

useful functions to the simple mode and

also more professional functions to the

mode two

FUNCTION GOAL

-According to the growing

user/download amount, we are

going to have plenty

advertisers, which make profits

PROFIT GOAL

Human resource

Network marketing resource

Users information

Cooperator

Technicians

Staff collect and analyze user data

Staffs who communicate with other

companies to cooperate

We also need famous people, but

not stars.

HUMAN RESOURCE

Official website

Users information

Cooperator

Sharing

Easy

Our the most important and the hardest

objective is sharing. We try to cooperate with

every famous social media. Only one button in

our app, users can share their pictures to

every social media, like

Facebook, Pinterest, Weibo, and so on. Even

you can see our brand in other media when

you post pictures on those through our app.

SHARING

Our app doesn’t need any

professional skills like Photoshop.

You can lean your face, make your

eyes bigger, add blush on your

cheeks just like drawing a picture.

EASY

The synergy for our product exists

works in both passively and actively

incorporating social media when

possible.

5.

The first part is using different social

networks as well as our site to promote

not only our app, but also the work that

our users create using our app.

In addition to doing things with social

networks, we will also be partnering with

certain tablet or phone accessory

manufacturers and streaming companies

to more directly target those markets.

One of the largest threats for our company is

the creation of a similar app by a larger

company or service such as

Adobe, Facebook, Instagram, etc. So our aim

is to either to become larger enough to the

point where we can potentially expand into

other fields, or to become successful to

warrant a buyout. So how does this play into

synergy?

The main thing is that if we expand our brand

into other fields we want synergy between

services, so you can seamlessly work between

different our different apps without hassle.

However, if we get bought out we want to be

able to do the same thing with that company’s

existing services, if we are assimilated.

For example if Adobe bought us out, then we

would try to revamp our app(s) to play nice

with their Creative Suite. There is also the

situation in which, they leave us as a separate

entity, in that case, we will try improve on

what we already have, and try to expand in

ways that fit our parent company.