pii 2015 media brochure

8/9/2019 PII 2015 Media Brochure

1/14

In Print > On-line > Digital > Mobile > Tablet-The UKs Major Process Industry Media

MEDIA BROCHURE2015


2/14


3/14

OUR REALITY CHECK....

At a time when there has been an increasing number of trade magazines, web sites and online

services to take account of when planning your promotional media activities it has become a virtualminefield for marketing & advertising decision makers.

As a result there have been few constructive advertising campaigns in recent times, too often wehave seen hit or miss one off placements across process industry titles. Understandably advertiserswill place advertising in conjunction with features relevant to their specific products or services buta single entry in a publication seldom creates the market visibility and awareness that constructiveadvertising achieves.

Budgets we appreciate are stretched, the ever developing technology determines this and there are

forces that rightly demand spending time & money utilising some of the social media available.Competition for inclusion on your marketing programme is no doubt considerable, needless to saywe want to be involved, but in a positive & constructive way not here today & gone tomorrow.As you will see as you look through our brochure we have a full range of options we can offer youa personalised package embracing all, or a variety of options over a year, given period, specificmagazine or online campaign.

I mentioned earlier that one off advertising in a magazine doesnt always achieve the on- goingrecognition factor among readers and to encourage this we suggest that between advertisements,or a follow up to a single advertisement as continuity, a series of advertorials works wonders, italso helps to spread budgets!!

OUR EDITORIAL STANCEProcess Industry Informer is recognised for its commitment to the inclusion of reader lead editorialcontent that embraces subjects that relate directly to the process managers & engineers that areresponsible for the development, maintenance, safety and purchasing of their particular establishment.We are proud to say that on average we include 9 generic articles per issue this is unequalled byany other competitive UK title. To compliment this we also include, via our advertorial approach,more press releases in every issue than our competitors.

INVESTMENT & DEVELOPMENTMoving on from our celebratory 20th anniversary year in which PII enjoyed a successful period,our website continued to flourish now reaching a global audience in 81 languages and has specificcountry domain websites across Europe for Denmark, France, Germany, Italy and the Netherlands.

2015 will again be a year of yet more development - I cant say more at this stage but Watch thisspace and you can be assured that we will continue to invest in our services for the benefit of ourreaders, web visitors and of course for our advertisers & web customers.

Heres to a prosperous 2015!

Peter Ullmann,Publisher,Process Industry Informer

03


4/14

CIRCULATION ANALYSIS

WHO READS PROCESS INDUSTRY INFORMER?

Process Industry Informer is read by the Management/Senior engineering team who are responsiblefor the development, maintenance and purchasing for their particular establishment.

Our readers range across a variety of job functions, below are some of the most common:

Brewery Manager

Chemical EngineeringManager

Chief Instrument Engineer Control System Manager Development Manager Director of Operations Distillery Manager Electrical Engineering

Manager Engineering Director

Power & Control Engineer

Principal Engineer Process Control Manager Process Development

Manager Process Engineer Process Engineering

Manager Process Improvement

Manager Production Director

Laboratory Manager

Maintenance Manager Manufacturing Manager Operations Director Plant Manager Purchasing Manager Quality Control Manager R & D Director Senior Applications

Manager Technical Director

HOW MANY COPIES DO WE SEND & TO WHICH INDUSTRIES?

We mail 8,500 physical copies throughout the UK. Each edition of PII is also included on everyissue of our E-newsletter which is read by 10,000 subscribers and is now available as a dedicatedNewsstand App on all Apple, Android and Kindle Devices.

Chemical, Pharmaceutical,Cosmetics & Toiletries - 32.4%

Food & Beverage - 39.5%

Plastics & Rubbers - 10.5%

Metals - 5.3%

Electricity, Gas & Water Providers - 3.9%

Cement, Ceramics,Glass & Minerals - 2.5%

Paper & Pulp - 2.4%

Process Contractors& Consultants - 2.1%

Other: e.g. textiles, leather,automotive, tobacco, oil & gas,etc. - 1.3%

04


5/14

EDITORIAL SCHEDULEPlease note that we number only 6 generic features per issue when on balance we will include 8 10.This allows us the flexibility of always being topical and to react to suggestions from readers, suppliers& PR agencies and to re-visit scheduled subjects.

JAN/FEB(Publication date: Feb 6, Final Copy date: Jan 27, Final Booking date: Jan 16)1. Pump Efficiency/Maintenance2. Process Control Systems3. Process Analysers4. Plant safety5. Asset Management

6. Temperature Measurement

MAR/APR (Publication date: Apr 6, Final copy date: Mar 25, Final Booking date: Mar 16)1. Energy Efficiency2. Process Cooling3. Bearings4. Robotics5. Data Communications6. Pressure Measurement

MAY (Publication date: May 25, Final copy date: May 14, Final Booking date: May 4)1. Heat Transfer & Energy

2. Hazardous Area Instrumentation3. Level Measurement4. Fieldbus Systems5. Plant Automation6. Compressors

JUNE/JULY (Publication date: Jul 6, Final copy date: Jun 25, Final Booking date: Jun 12)1. Waste, Wastewater Management & Recycling2. Integrated Calibration3. Condition Monitoring4. Process Optimisation5. Robotics

6. Valves & Actuators

SEPTEMBER (Publication date; Sep 14, Final copy date Sep 3, Final Booking date Aug 24)1. Flow Measurement2. Inspection & Vision Systems3. Process Sensors4. Process Management Systems5. Health & Safety6. Process Lubrication

OCT/NOV(Publication date: Nov 6, Final copy date Oct 27, Final Booking date Oct 16)1. Filtration & Separation2. Alarm Management & Systems3. Computer Aided Engineering4. Process Monitoring5. Networks & Communications6. Pumps for Applications

05

Specials:

*Solids Handling & Processing Supplement:*BPMA News from The British Pump Manufacturers Association.

Specials:

*Drives & Controls*AQE The Air Quality and Emissions Show

Specials:

*BPMA News from The British Pump Manufacturers Association.*Process Safety

Special:

*Solids Handling & Processing Supplement.

Specials:

*BPMA News from The British Pump Manufacturers Association.*Focus on the Food & Beverage Industry Update

Specials:

*BPMA News from The British Pump Manufacturers Association.*Process Measurement & Instrumentation

05


6/14

ADVERTISING RATES

ADVERT SIZE DIMENSIONS1-2

INCLUSIONS3-4

INCLUSIONS5-6

INCLUSIONS

01DOUBLE PAGESPREAD

Same as for full page(see below for each

page)1,795 1,615 1,500

02 FULL PAGE

Type area:315mm x 225mm

Trim: 344mm x 245mm/ Bleed: 3mm

1,375 1,215 950

03 HALF PAGE

Horizontal155mmx 225mm

Vertical315mm x 110mm

795 695 595

04 JUNIOR PAGE (SOLUS) 205mm x 150mm 775 675 575

05 QUARTER PAGE

Horizontal110mm x 160mm

Vertical254mm x 84mm

Portrait155mm x 110mm

595 535 485

06 A4 QUARTER PAGEVertical

124mm x 84mm

375 335 295

OTHER SIZES AND INSERTS ON APPLICATION

0 1 02

03_H

03_V

04

05_H

05_P

05_V

06

PII A4

Please note PII is larger than A4!

ADVERTORIAL RATEThis includes: Headline + Image + Contact details + Inclusion on our website as written.Cost = 95 for 150 words + 0.50p per word after.

06


7/14


8/14

PII ONLINE

www.processindustryinformer.com reaches a global audience, available in 81 languages and wehave the following European country specific websites:

www.processindustryinformer.dk www.processindustryinformer.it www.processindustryinformer.de www.processindustryinformer.nl

www.processindustryinformer.fr

MONTHLY TRAFFIC = 20,000

Our popular online memberships combine a variety of great features so that you can take full advantageof the services we offer, these include:

Premium profile on our unique Process 118 Directory service available both online & mobile app PR promotion via our website, newsletter, social networks & mobile app Video promotion via our PII TV service Banner & Text Ad advertising

Promote events, courses, workshops & webinars Add job postings to our Job BoardWE HAVE OPTIONS FOR ALL BUDGETS.

08

GEOGRAPHIC WEBSITETRAFFIC BREAKDOWN

Europe 61.26%Americas 18.30%Asia 17.01%Africa 1.82%Oceania 1.14%

Not known 0.48%


9/14

SERVICE DESCRIPTION

PR PromotionAll relevant PR is: Automatically uploaded to the PII website under the most relevantheading Automatically included on our Process 118 mobile App Shared on PII social networks

PR featured on our homepage news slide panel, oering maximumexposure

PR & Videos automatically included in our weekly Process IndustryUpdate E-newsletter, sent to 9,000 subscribers

3 x Banner Sponsorships on Process Industry Update(Annual memberships only)

Listing on all relevant categories on Process 118 Directory (availableon-line and mobile app)Note: Silver, Gold, Platinum members have advanced proles

Brochure added to company brochure section and i-Card prole

Upload videos, audio & images to PII TV channel. Silver+ memberscan also create albums.(max of 2 videos per month for non-annual memberships)

Banner(s) on the news section of your choice.(Banners commence on 3rd month for non-annual memberships)

Free Text-Ad trial. Our Facebook style ads appear on every page,including our homepage (over 9,000 pages). They are simple tocreate and are proven to generate high click-through rates.(Text-Ads commence on 3rd month for non-annual memberships)

Upload Jobs to our jobboard service. Jobs are also displayedthroughout the main PII website and included in our E-newsletterand social networks.(max of 1 job per month for non-annual memberships)

Add events, seminars, webinars, courses & workshops to our eventssection.(Max of 1 event per month for non-annual memberships)

PRICESPAY MONTHLY

156 permonth

104 permonth

52 permonth

31 permonth

PAY ANNUALLY (20% o)1,495 per

year995 per

year495 per

year295 per

year

4 WEEKS 2 WEEKS3 WEEKS 1 WEEK

25 PER YEAR 10 PER YEAR 5 PER YEAR 1 PER YEAR

PII ONLINE MEMBERSHIPS


10/14

10

WEBSITE BANNER ADVERTISING

Our cost-effective banner packages allow for targeted campaigns, with quick access to view stats atany time. We offer a FREE banner design service for all annual campaigns.

PACKAGE CONTENT AD SIZEPER

WEEK1

MONTH3

MONTHS6

MONTHS12

MONTHS

MAIN SPONSOR

3x homepage

positions +1x news sectionbanner + mainpage headers

970x140

728x90336x280300x250

N/A N/A 1,295 1,995 2,995

HOMEPAGESOLUS TOP RIGHT

SPONSOR

Solus banner onthe top right ofour homepage

300x250 N/A 595 1,495 2,495 3,495

NEWS SECTION

3 positions (newssection header,

top of news head-line page, em-

bedded in articleunder the newssection of your

choice + Process118 footer)

970x140728x90

300x250N/A N/A 495 695 995

MEGA MENU

Banner on themain news

menu bar whichappears on every

page on thesite, limited to

1 advertiser pernews category

250x250 N/A N/A 495 695 995

TEXT-AD

Facebook styleadvertising,allows for

image, headline,description & callto action text. This

appears on theright column on

every page of thewebsite

Image220x200

N/A 75 N/A N/A N/A


11/14

Our Process Industry Promo Direct Email Service offers the opportunity to send a solus email to our

10,000+ subscribers.

This is limited to once every 2 weeks.

WHAT THIS OFFERS: Reach a high-quality targeted audience from a trusted source 100% requested subscribers built up over 9 years Campaign reporting Send own HTML email or a recommendation from us Limited availability, so not over-sold data

The option to re-send the email to all unopened addresses with a different subject line Send follow up email to all subscribers who Clicked through

COST = 1,495

DIRECT EMAIL MARKETING

11

DEDICATED TO CAPTURING READER INFORMATION

Our E-newsletter popup on our website ensures we maintain a healthy and active list of email subscriberswho have opted in to receive our email broadcasts.


12/14

PROCESS INDUSTRY UPDATE

E-NEWSLETTER

BANNER ADVERTISING:The large top banner measures 619x191px

Cost = 450 for 3 consecutive issues

FEATURED PR:1 of only 6 Featured PRs offering prime exposure.Includes Image, Headline and link to full article onour website.Cost = 85 per insertion or FREE for Gold & Platinummembers

FEATURED VIDEO1 of a maximum of 4 videosIncludes sharing on PII TVCost = 85 per insertion, or FREE for all PII members

LATEST JOBSInsertion in PIU and Featured on our Job-boardCost = 95 per job, or FREE for PII members

TOP TIPS & IN THE HOT SEATCost = Free

LATEST ISSUE OF PII

12

Our weekly E-newsletter is sent to our 10,000 subscribers andincludes a host of interesting features:


13/14

PRODUCT OF THE MONTH

Want to bring mass focus to your next BIG product launch?We have just the answer..

Our POTM option offers a month-long campaign of extreme exposure throughout our website,E-newsletter and Magazine

WHATS INCLUDED:

13

Dedicated Lead Capturing Page

Your own dedicated page designed to showcase your product and capture lead data

Homepage Top Right MPUA specially designed banner which links through to your dedicated page

Right column BannerA similar banner to the above, which appears on every page of our site on the rightcolumn linking through to your dedicated page

E-newsletter Sponsorship

2 x banner sponsorships on our weekly E-newsletter (291 x 191px)

Newsletter Featured PR2 x Featured press releases in our weekly E-newsletter

Website Featured PRYour corresponding PR will appear top of the most relevant news section

Magazine Featured PRAdvertorial inclusion in Process Industry Informer Magazine (Up to 400 words)

Video Featured on PII TVYour video will remain as a static video on our PII TV section

AVAILABILITY:This is limited to just 12 suppliers per year, so please book in early to avoid disappointment

COST: 1,495


14/14

CONTACTProcess Industry InformerPassfield Business Centre

Lynchborough RoadPassfieldHampshireGU30 7SBTel 01428 751188Fax 01428 751199Email: [email protected]: www.piimag.com

OR FOR SPECIFIC ENQUIRIES:

Editor: Phil [email protected]

Publisher/Advertising: Peter [email protected]

Sales & Marketing Manager: Guy [email protected]

Oce Manager: Diane [email protected]

pii 2015 media brochure

Documents