Projektikokemuksia (arpikudosta ja onnistumisen euforiaa)

#pmclubtampere11.02.2015

Tapio Järvenpää Chief Disruption Officer, Motley Agency Ltd

@Tapsa_Jpaa @MotleyAgency

Kaikki menee verkkoon ja siksi jokaiseen

tuotteeseen sekä palveluun liittyy

digitaalinen komponentti.

The Change Readiness Equation D x V x F > R Peter Killing’s Change Curve John Kotter’s Eight-Step Approach Jim Collin’s Good-to-Great Flywheel

We trained hard, but it seemed that every time we were beginning to form up into teams, we would be reorganized. I was to learn later in life that we tend to meet any new situation by reorganizing; and a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency, and demoralization."

Gaius Petronius Arbiter, 66 AD (controversial)

A"ributes* Tradi.onalists*(1925745)* Baby*Boomers*(1946764)* Gen*X*(1965780)* Gen*Y/*Gen**(1981*and*aDer)*

AEre* Formal' Business'–'Casual'(High'end)' Business'–Casual'(Low'end)' Whatever'feels'comfortable'

Work*Environment* Office'only' Long'hours'–'office'only' Office,'home,'desires'flexible'schedule'

Office,'home'D'desires'flexible'schedule'

Mentoring* Not'necessary' Does'not'handle'negaGve'feedback'

Not'necessary'to'receive'feedback' Constant'feedback'needed'

Reten.on* Loyalty' Salary' Security/'Salary' Personal'relaGonship'

Client*Orienta.on* Personal'contact' Telephone' Email' Email/'IM/'Text'

Technology* Dictates'documents,'eDmail'only'in'the'office,'use'of'library'instead'of'web,'limited'phone'use'

Documents'prepared'by'the'Associates,'eDmail'primarily'in'the'office,'web'use'to'“google”'

Creates'own'documents,'uses'mobile'and'laptop,'uses'web'to'research,'review'etc.,'eDmail/'mobile'24/7'

Creates'own'documents,'creates'databases,'uses'web'to'research'and'network,'use'of'email/'IM/text'24/7'

Career*Goals* Build'a'legacy,'a'lifeDGme'career'with'one'company'

Build'a'perfect'career,'excel' Build'a'transferable'career,'variety'of'skills'and'experiences'

Build'several'parallel'careers,'have'several'jobs'simultaneously'

Training** The'hard'way' Too'much'and'I’ll'leave' Required'to'keep'me' ConGnuous'and'expected'

Learning*style* Classroom' Facilitated' Independent' CollaboraGve'and'networked'

Problem7solving* Hierarchical' Horizontal' Independent' CollaboraGve'

Decision7making* Seeks'approval' Team'informed' Team'included' Team'decided'

Leadership*style* Command'and'control' Get'out'of'the'way' Coach' Partner'

Feedback* No'news'is'good'news' Once'per'year' Weekly/Daily' On'Demand'

+ €

- €

Pitkä aikaPitkä aika

Tosi pitkä aika

Arvolupauksen toteuman valvonta kuuluu ohjausryhmälle

Paljon rahaa

Ohjausryhmä on osa projektiorganisaatiota. Ei valvontakomissio.

MISTÄ TUNNISTAA HUONOSTI TOIMIVAN

OHJAUSRYHMÄN?

TLDR HiPPO

Johannes JanssonNordic Co-operation website (norden.org)

“Varma business case” Todellisuusvs.

+ €

- €

Minimum Viable Product,

Minimum Desired Product, …

Aloitetaan ja vie

dään tuotantoo

n sellaisina pa

loina

kuin osataan. Ja

matkan varrella o

pitaan lisää!

MVP?"Lockheed SR-71 Blackbird" by Judson

Brohmer/USAF - NASA Website (Image)This image or video was catalogued by

Armstrong Flight Research Center of the United States National Aeronautics and

Space Administration (NASA) under Photo ID: EC94-42883-4.

- Arto Martonen, Cheerman of the Bored, Motley Agency Ltd

“Ihminen ymmärtää kun näkee ja oppii kun kokeilee.”

Hyvät ideat näyttävät alussa kovin samanlaisilta

kuin huonot ideat!

© 2012 Lean Startup Machine. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).www.ValidationBoard.com

Validation Board

Track Pivots

1st Pivot 2nd Pivot 3rd Pivot 4th PivotStart

RiskiestAssumption

MethodCore AssumptionsAny assumption that, if invalidated, will break the business

Which Core Assumption has the highest level of uncertainty?

Solas Bar232 E. 9th Street

What is the lowest cost way to test the Riskiest Assumption?

Choose: Exploration, Pitch, or Concierge

Only put the Riskiest Assumption from an experiment in these boxes

Record data & learnings separately

If Invalidated, pivot at least one Core Hypothesis

If Validated, brainstorm and test the next Riskiet Assumption

What is the weakest outcome we will accept as validation?

MinimumSuccessCriterion

1

3

5

2

4

6

1

3

5

2

4

6

Project Name: Team Leader Name:

Customer Hypothesis

Problem Hypothesis

Solution Hypothesis

Design Experiment

Track Pivots

Tip: For two-sided markets,

always validate the riskier side first

Tip: Clear all post-its from this area after each experiment is completed

Invalidated Validated

GETOUT

OF THEBLDG

Results

Tip: Do NOT define a solution

until you’ve validated the problem

Remember:Limit one sticky-note per box

Write in ALL CAPS

Do not write more than 5 words on any sticky-note

Plan

Check Do

Act

Muutoksessa onnistumisen tärkeimmät tekijät: projektitiimin itseluottamus ja sidosryhmien

usko tiimin osaamiseen!

Osaamista on kolmea sorttia:

Tiedetään, että osataan.

Tiedetään, ettei osata.

Ei tiedetä, ettei osata.

Bonus: ei tiedetä,

että osataan!

1. The manager must be delegated practically complete control of his program in all aspects. He should report to a division president or higher.2. …3. The number of people having any connection with the project must be restricted in an almost vicious manner. Use a small number of good people (10% to 25% compared to the so-called normal systems).4. …5. There must be a minimum number of reports required, but important work must be recorded thoroughly.…14. …

Projekteissa on ihmisiä töissä ja kyseessä on heidän

työskentelyolosuhteensa eli työssä viihtyminen ja jaksaminen!

MOTLEY

Motley is a business design and innovation agency: With our growing team of 30+ daring designers, developers and strategists, we solve first-world problems.

We specialize in helping companies make the leap to the next phase of digital business: Growth. In the past year, using our e-commerce solutions, we have brought several local companies to the global marketplace and increased their brand value, market share and revenue.

Our services include outside-the-box business strategy, omnichannel design, and lean, flexible development on a full stack of open-source technologies.

Founded in 2009 in Helsinki, we have roughly doubled our headcount and turnover year-on-year, and in 2015 we intend to heighten our public profile, solidify our position in e-commerce, and apply our learnings from e-commerce to other market opportunities.

Motley promise

”We find and build a new scalable Business Model for our partners within the first year of co-operation.”

CustomerDiscovery

CustomerValidation

CustomerCreation

CompanyBuilding

Customer development process

Pivot until you can prove it works.

SEARCH EXECUTION

Our Tools

#2 #3 #4Acquisistion How do users find you?

Do users come back?

How do you make money?

Do users tell others?

Do users have a great experience?Activation

Retention

Revenue

Referral

REVIEW THE BUSINESSENVIRONMENT OUTLOOK

INNOVATE NEWBUSINESS MODELS

CLARIFY GROWTH &VALUE HYPOTHESIS

Suppliers & othervalue chain actors

New entrants(insurgents)

Substitute products& services

Stakeholders

Competitors(incumbents) Market segments

Market issues

Needs & demands

Revenue a!ractiveness

Switching costs

Current state & areas of development

#1RECOGNISE THE BIGGEST

RISKS FOR FAILURE

Evaluation of development & business concspts

Evaluate concepts viability & feasibility

Strategy profile:Elminate, Reduce, Raise, Create

Niko JyränojaCommercial Director

+358 40 710 86 93niko.jyranoja@motleyagency.com

Arto MartonenFounder

+358 40 195 9003arto@motleyagency.com