rencontre ksl
TRANSCRIPT
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S'habiller en ligne- Inspirations -
Présenté à KSL 1er mai 2013
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Making of et interactions avec le vêtement
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Les modèles "backorder"
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Quelques notions clé1. Authenticité de la marque: dans ses
communications et ses processus. 2. La notion d'utilité: tout ce qui est pensé doit être utile
pour le client.3. La confiance est un facteur déterminant.4. Les taux de conversion dépendent de la capacité de
l'utilisateur à "sentir" le vêtement. 5. Développement du potentiel de viralité : donner au
client un levier pour se créer du capital social.