s.mnt. case study (1)

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    Figure 2.1 The Organization, the Levels of Its [2]

    Environment, and the Components of Those Levels

    An Expanded Framework for Case Analysis [3]

    General Worksheet for Analyzing the Current Situation [4]

    General Worksheet for Defining Problems and Their Core [5]Elements

    General Worksheet for Evaluating Alternative Courses of [6-7]Action

    Case Analysis [8]

    An Outline for written Case [9]

    An Operational Approach to Case Analysis

    [10-11]Pitfalls To Avoid In Case Analysis [12]

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    GENERAL

    ENVIRONMENT

    Economic

    Component

    Technological

    Component

    Social

    Component

    Political

    Component

    Supplier

    Component

    Competition

    Component

    International

    Component

    Labor

    Component

    OPERATING

    ENVIRONMENT

    Legal

    Component

    Customer

    Component

    Internal

    Environment

    Organizational AspectsMarketing Aspects

    Financial AspectsPersonnel AspectsProduction Aspects

    Figure 2.1 The Organization, the Levels of Its Environment, and the Components ofThose Levels 2

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    An Expanded Framework for Case Analysis

    Analyze and Record Problems and Their

    Core Elements

    Analyze and Record Problems and Their

    Core Elements

    Formulate, Evaluate, and Record

    Alternative Courses of Action

    Formulate, Evaluate, and Record

    Alternative Courses of Action

    Select, Justify, and Record the Chosen

    Course of Action and Implementation

    Select, Justify, and Record the Chosen

    Course of Action and Implementation

    Analyze and Record the Current Situation

    Analyze and Record the Current Situation

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    ENVIRONMENT RELEVANT ISSUES(SPECIFIC TO CASE)

    CASE IMPACT(FAVORABLE

    UN FAVORABLE)

    CASE IMPORTANCE(IMPORTANT/

    UNIMPORTANT)

    General Environment

    Social _______________________________ _________________ _________________

    Economic _______________________________ _________________ _________________

    Political _______________________________ _________________ _________________

    Legal _______________________________ _________________ _________________

    Technological _______________________________ _________________ _________________

    Operating Environment

    International _______________________________ _________________ _________________

    Suppliers _______________________________ _________________ _________________

    Competition _______________________________ _________________ _________________

    Customers _______________________________ _________________ _________________

    Labor _______________________________ _________________ _________________

    nternal EnvironmentOrganizational aspects _______________________________ _________________ _________________

    Marketing aspects _______________________________ _________________ _________________

    Financial aspects _______________________________ _________________ _________________

    Personal aspects _______________________________ _________________ _________________

    Production aspects _______________________________ _________________ _________________

    General Worksheet for Analyzing the Current Situation

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    General Worksheet for Defining Problems and Their Core Elements

    Elements

    Major Problem or Issue

    Description of problem or issue:

    Evidence that this is a major problem or issue:

    1. Facts ______________________________________________________________

    2. Symptoms or other effects of the problem __________________________________

    3. Opinions ____________________________________________________________

    4. Assumptions _________________________________________________________5

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    General Worksheet for Evaluating Alternative Courses of Action

    Alternative 1

    Description of alternative: ___________________________________________________________________

    Strengths of alternative: _____________________________________________________________________

    Weaknesses of alternative:___________________________________________________________________

    Overall evaluation of alternative: _____________________________________________________________

    Continue

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    Alternative 2

    Description of alternative: ___________________________________________________________________

    Strengths of alternative: _____________________________________________________________________

    Weaknesses of alternative:___________________________________________________________________

    Overall evaluation of alternative: _____________________________________________________________

    (Repeat as necessary for each feasible alternative.

    General Worksheet for Evaluating Alternative Courses of Action

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    General Environment

    Economic Component

    Social Component

    Legal Component

    Political Component

    Technological Component

    Operating Environment

    Customer Component

    Competition Component

    Supplier Component

    Labor Component

    International Component

    Internal Environment

    Organizational Aspects

    Marketing Aspects

    Financial Aspects

    HRM Aspects

    Production Aspects

    S.W.O.T Analysis

    Internal Components

    Strengths: Weaknesses:

    External Environment

    Opportunities : Threats:

    Case Analysis

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    1. Title page B. Description of alternative 2

    2. Table of contents a. Strengths

    3. Introduction b. Weaknesses

    4. Environmental analysis C. Description of alternative 3

    A. General environment a. Strengths

    B. Operating environment b. Weaknesses

    C. Internal environment 7. Chosen alternative and implementation

    D. Assumptions A. Justification for alternative chosen5. Problem definition B. Implementation specifics and justification

    A. Major problem 1 and evidence 8. Summary of analysis

    B. Major problem 2 (if applicable) and 9. References

    Evidence 10. Technical appendices

    C. Major problem 3 (if applicable) and A. Financial analysis

    Evidence B. Other technical information6. Alternative courses of action

    A. Description of alternative 1

    a. Strengths

    b. Weaknesses

    An Outline for written Case

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    Read the case quickly to get an overview of the situation.

    Read the case again thoroughly, underlining/highlighting the relevantinformation.

    Re-read and study the case until it is well understood.

    Review the case and complete the general worksheet for analyzing the

    current situation. For instance:Key Relevant Functional Activities in the Areas of Finance, Marketing, Human Resources, R&D,

    Production and Information

    Review outside sources of information that are relevant and record

    important information.

    List all potential problems on the General Worksheet for defining the

    problems and their Core Elements.

    Review this worksheet and list the major problems in order of

    priority.

    An Operational Approach to Case Analysis

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    Complete the worksheet for defining problems and their Core Elements.

    Develop several feasible solutions for dealing with the major problems.

    Complete the General Worksheet for Evaluating Alternative Courses of

    Action.

    Review this worksheet and ensure that all relevant strengths and

    weaknesses have been considered.

    Decide which alternative solve the problems most effectively. Complete the General Worksheet for Implementing the Chosen

    Alternative.

    Prepare a written [or] oral report based on the worksheets.

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    Inadequately Defining the Problem

    Searching for The Answer

    Assuming the Case Away

    Not Having Enough Information

    Relying on Generalizations Postulating a Different Situation

    Focusing Too Narrowly

    Abandoning Realism

    Setting Up Straw Man Alternatives

    Recommending Research or Consultants

    Rehashing Case Material

    Getting Discouraged [Key Note: Case Analysis is a Learnt Skill]

    PITFALLS TO AVOID IN CASE ANALYSIS

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