strategic foresight futuring program overview...
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I N N O V A T E @ F U T U R E T H I N K . C O M • 6 4 6 -‐ 2 5 7 -‐ 5 7 3 7 • WWW . F U T U R E T H I N K . C O M
Program Overview Strategic Foresight: How to Anticipate + Activate Growth Opportunities OVERVIEW
Foresight is widely considered the front-‐end of innovation: it forces us to consider the impact of emerging trends that are not yet on the radar of our customers, partners, or competition. In this program, participants join academically trained futurist Garry Golden in learning how to identify
emerging trends – and how to lead innovation efforts that leverage those trends.
In the first half of this interactive session, participants will grasp key emerging trends and how harnessing them can create new opportunities for current products, services, and business models. Participants will then outline
growth strategies to anticipate the trends that will most impact their business. In the second half, participants will envision their ideal future product, service, or business model, and design a roadmap that guides teams in their innovation efforts towards vision
achievement.
At the conclusion of this program, participants will be able to:
§ Identify and assess impact of key emerging trends
§ Communicate growth strategies that consider opportunities and constraints § Learn how to take smarter risks in the face of market uncertainty
§ Develop a vision and roadmap for a new product or service
Activities + Conversations:
§ In the News: Exploring distant signals of change § Cone of Plausbility: Ensuring our innovation efforts consider multiple time horizons and outcomes
§ Four Futures: Continued Growth; Constrained Growth; Transformed; and Decline/Collapse § Emerging Trend Analysis
§ Visioning + Backcasting § Futurist Resources
Audience: Up to 35 business unit leaders and their teams; senior leaders and/or executive teams
I N N O V A T E @ F U T U R E T H I N K . C O M • 6 4 6 -‐ 2 5 7 -‐ 5 7 3 7 • WWW . F U T U R E T H I N K . C O M
Program Agenda Strategic Foresight: How to Anticipate + Activate Growth Opportunities How can you anticipate and innovate for the business world of tomorrow? It begins with this mind-‐expanding session where
participants’ gain insight on key trends and outline a roadmap for innovating around those trends.
COURSE OBJECTIVES § Identify business implications of key emerging trends. § Eliminate barriers to progressive thinking. § Challenge assumptions that inhibit visionary thinking and new business growth. § Implement strategies for creating a forward-‐looking culture and tactics for exemplifying its practices.
Session Welcome + In the News High-‐energy activity based on detecting true-‐false elements in stories from the future.
9:00-‐9:20
Defining + Demystifying Foresight Learn the fundamental frameworks used in strategic foresight, including: the Cone of Plausibility & Four Futures Scenario Approach (Continued Growth; Constrained; Transformed; Decline/Collapse). § TOOL: FOUR FUTURES
9:20-‐9:30
Exploring Key Trends + Implications Part 1
Present and explore 3-‐4 emerging macro-‐trends followed by small team discussions and activity that identifies key opportunities and constraints shaped by each trend.* Both incremental and disruptive business opportunities will be explored. § TOOL: OPPORTUNITIES + CONSTRAINTS
9:30-‐10:00
BREAK 10:30-‐10:45
Exploring Key Trends + Implications Part 2
Continued presentation and small group brainstorming activities on macro-‐trends. § TOOL: OPPORTUNITIES + CONSTRAINTS
10:45-‐11:30
Designing Future Opportunities Teams select a growth opportunity based on the convergence of key trends. Each team creates a vision for a new product, service, or business model, and a roadmap between 2016-‐2020 that will guide teams innovating around these key trends. § TOOL: FUTURES ROADMAP
11:30-‐11:55
Activating the Future Key takeaways, tips for ongoing application, and additional resources.
§ TOOL: FUTURIST RESOURCES CHEAT SHEET 11:55-‐12:00
* Sample trends include:
• Aging Populations: Exploring life-‐enhancing platforms, products, and services for the aging demographic. • Breaking Down Big Data: Creating near-‐term opportunities around predictive and prescriptive analytics; and enterprise
solutions built on data science and visualization. • Age of Adaptive Media: Anticipating dynamic shifts in content delivery and use across industry verticals. • Millennials Grow up: Rethinking Gen Y lifestyles and life stages as they form families and continue their evolution within
the workforce. • Mobile within Immersive Environments: Positioning mobile experiences within emerging, place-‐based immersive
experiences in retail, home, and work.
I N N O V A T E @ F U T U R E T H I N K . C O M • 6 4 6 -‐ 2 5 7 -‐ 5 7 3 7 • WWW . F U T U R E T H I N K . C O M
Program Experience Strategic Foresight: Let the Interactive Learning Begin Discover how to identify emerging trends and develop innovation strategies that start leveraging the future today.
Imagining the Future
Demystifying Foresight + Exploring Key Trends
Opportunities + Constraints ……… Futures Roadmap