Which milk brand do you usually use?

Advertising campaign

Members:1. Nguyễn Ngọc Mai2. Trần Kiều Vân3. Đỗ Thị Thu Hiền4. Vũ Thị Hiền5. Lê Thị Ngọc Anh6. Phạm Thị Phượng7. Lã Thu Son8. Nguyễn Thị Tố Ly.

Contents1. Product

name2. Target customer3. The

wrapping 4. Dimensions

5. Effect

6. Price7. Launch

date 8. Advertising

1. Product nameTH stands for True Happiness.

Pure

Fresh

Modern

Perfect production line

Little sugarStrawberry flavor

Pure Had sugar

- Our herd of milk cows is looked after carefully.- They live in an environment with music, drink clean water, breathe in the pure air and have daily bath.

2. Target customer

A new spotlight for the fresh milk industry in Vietnam

The first Vietnamese fresh milk is applied the best modern technology

in the world

Turning toward people, no distinguishing age and sex

Target customer of TH true milk is children

3. The wrapping

- It’s purely white and blue.

- A yellow star is a symbol for the true quality.

- The wrapping is made of sterile paper.

4. Dimension

TH true milk has two kinds of carton: small carton and big carton. It’s more or less rectangle.8c

m

4.8cm 3.6cm Volume: - Small carton: 110 ml- Big carton: 180 ml

The small carton

12cm

4.8cm 3.6c

m

The big carton

5. Effect- TH true milk is perfect food.- Containing all the necessary nutrients: calcium, protein, phosphorus, vitamin D and some other minerals.- Making our bones become stronger and more flexible.- Helping children not only to grow fast but also be more intelligent.- Preventing you from heart attrack, diabetes and cancer.- Helping women to maintain their health and beauty and making them own a bright and smooth skin.

You should drink at least

3 TH true milk everyday to achieve the best

effect.

Our goal is to raise Vietnamese intelligence.

6. PriceThe retail price of a TH true milk is 7000vnd.The wholesale price of a big box milk which contains 40 milk carton is 240.000 vnd

7. Launch date- December 26/2010 at Nghia Son commune, Nghia Dan district, Nghe An province.- 28 stores- “ Hero Shop” stores: . 6 Chua Boc street, Ha Noi city . 36 Phan Dang Luu street, Ho Chi Minh city

6 Chua Boc street, Ha Noi city

36 Phan Dang Luu street,

Ho Chi Minh city

8. Advertising- We advertise on buses, on TV, in magazine.- A regular activity of our company is sponsoring educational events. Recently, we have offered 10 poor student scholarship ranks 40 million VND- Hotline: 043.7986986- Email: thtruemilk@gmail.com- Http: www.thmilk.vn

Thank you for

listening!