The Business of e-LearningIncreasing Your Return on Education

TODAY’S DISCUSSION

History / Philosophy

Market Trends and Growth

Business Models

ESP Approach

Case Studies

HISTORY

Founded 1996, St. Gallen, Switzerland

Educator meets CBT Technologist

Explosive Growth across Europe 7 Countries

1999 Open US Offices

We are in the Education Business...

..Changing the Way the World Learns!

EDUCATION FIRST PHILOSOPHY

Education Communication

Motivation

Self-Exploration

Simulation

Globalization

Customization

MARKET TRENDS

The Economy is Evolving to a Knowledge-Based Economy

Time-to-Market

Customer Priorities are Shifting

Consolidation and Merger Activities will Accelerate

Technological Barriers are Diminishing

It’s a Battle for Brand

WHERE’S THE GROWTH?

7.0

6.0

5,0

4.0

3.0

2.0

1.0

0.0

Reven

ue (

$ B

illion

)

Tools/Technology Services/Hosting Content

Source: International Data Corporation, 2000

1998

$0.1$0.1$0.4

1999

$0.2$0.2

$0.7

2000

$0.4$0.5

$1..3

2001

$0.6

$1.2

$2..3

2002

$0.8

$2.4

$3.9

$1.1

2003

$4.1

$6.2

WBE Forecasts: $11.4B By 2003

WHAT ARE YOUR REQUIREMENTS?

E-Learning Business Unit

Validating Results and Increasing Education’s ROI

NEW Business Model and Opportunity (Adding a Revenue Channel)

Aligning Business Objectives and Learning Outcomes

Channel Extension of Learning to Partners, Customers, etc.

Increased Productivity by having Education Available - 24 by 7

Increasing Demand for Certification and Skills Development

WHAT BUSINESS MODELS ARE THERE?

Portal Strategy (Offer everyone courses - take 20%)

Technology Strategy (Courseware and Tools to Build it yourself)

Horizontal Strategy (Targeting Sales & Marketing)

Vertical Strategy (K-12/Higher Education, Medical, etc.)

Consultant Strategy (Consulting Model - Pay for Expertise)

Full Service Strategy (Building True Business Partnerships)

Risk, Reward, Relationship...

ASPs Application Service Providers

EVOLUTION OF “SERVICES PROVIDERS”

ISPs (Hosting)

Time

ValueDocument Management

Knowledge Management Education and Training

HybridASPs

FULL SERVICE: EDUCATION SERVICE PROVIDER (ESP)

1. New Business Strategy to share the “Risks and Rewards”

2. Custom Design and Development of Dynamic Web-Based Education and e-Learning Solutions

3. Provide an Authoring and Delivery Platform for Education

4. Provide Additional Services: Site Hosting and Technical Support Content Expansion and Maintenance E-Commerce Services & Community Development Web & Traditional Marketing Services Tutoring Services

ESP APPROACH

THINKTANX IS UNIQUE!

Supports “Education First” philosophy

Designed for rapid development and deployment of dynamic educational content and materials

Encompasses a set of tools and modules suitable for any educational scenario

Fully integrated authoring and delivery system

Open architecture approach to education supports the open standards of the Internet

Communications engine for interactive learning experience

THINKTANX OPEN PLATFORM

ESP LIFECYCLE

PartnershipModel

ContentAnalysis

AudienceAnalysis

EducationalDesign

CourseDevelopment

Assessmentand

Analysis

CommunityDevelopment

Hosting and

Support Services

Deliveryand

Launch

Marketing

Learning is PROCESSnot an Event!

WE BUILD E-LEARNING SPACES

KNOWLEDGE COMMERCE

Owned, Shared, ManagedRisk, Reward, Relationship

SOME CURRENT ENGAGEMENTS...

Business Opportunity:

To provide additional education to

the German speaking after school

market for students 11-17 years old.

Expanding Klett’s dominance for

education materials beyond German

text books for schools.

Solution:

Subscription based education, providing

over 400 learning modules, covering

Mathematics, English and German.

Successful completion of each unit

provides the student credits towards

the thought provoking gaming side of

the community - - rewards to learning.

Results:

Up to one registration per minute.

Klett Lerntraining Motto: “Better marks via Internet”

Business Opportunity:

To provide education and training for

their customers purchasing their

services off the web. Their goals were

to reduce the amount of customer

service calls and support needed.

Solution:

Web-Based Education for customers

providing implementation, support

and Q&A training.

Results:

To reduce their support call volume

and support costs.

Business Opportunity:

To provide the defacto standard of

Web-Based Education for Linux Users.

To augment Linuxcare’s Enterprise

Services by offering quality courses

for Linux education and training that

goes beyond ILT using the Web.

Solution:

To create the Linuxcare University

community that provides complete

suite of education and training courses.

Results:

Started with SAMBA course

Adding 6 additional courses

Additional 10 courses

CURRENT CUSTOMER LIST

PervasiveHigh Technology Linuxcare High Technology Stamps.com High

Technology httprint High Technology Citrix High

Technology Cephren Construction/PM IReturnIt.com High

Technology

IPS Project Management

3Com High Technology TrainingScape Soft Skills Carewide.com Healthcare Advanced Internet Internal Training Hycurve High Technology

Worldwide Clients• ABB Manufacturing• Volkswagen Manufacturing• Klett Publishing• Cornelsen Publishing• Spektrum - SAP Publishing/ERP• ZKB Banking

NEXT STEPS

ELEVATOR PITCH

Viviance new education is the Global Online Education Service Provider (ESP) for Business, Consumer, and Student Markets serving the e-Learning industry. Delivering custom design and development of dynamic web-based education and learning solutions for unique companies seeking a competitive advantage and/or a new revenue channel.

We increase your Return On Education!

We help unique companies, associations or learning institutions bring their "key content" to the web with an “education first”

philosophy, experience-based learning environment and end-to-end services to create a new or additional revenue channel.