the dementia project: innovation driven by social challenges

The Dementia Project: Innovation Driven by Social

Challenges- As a example of capstone project -

http://www.facebook.com/[email protected]

2016.3.11 @ Chuo University.Fujitsu-JAIMS Foundation: Global Leaders for Innovation and Knowledge Program (GLIK)GLIK2016S MF-504 Capstone Project (Mar. 11)

Dementia Friendly Japan Initiative /R&D Strategy and Planning Office, Fujitsu

Laboratories Ltd.Makoto Okada

http://www.facebook.com/makoto.okada



mailto:[email protected]

A neat thing that I would like to share

with you at first...

Recognizing your internal findingsAmazement Question

InspirationEmpathy

Aha ！Wow!

Why?(Desires to know more about)

Could possibly…Might actually…

Right on!I understand how you feel.

！？★❤

Background- Dementia as a social Issue

-

1. Presently, how many elderly people with dementia in Japan?

2. By 2025, how many elderly people with dementia will be in Japan?

4.62 million

7.00 million

The future is fast approaching.

http://www.who.int/kobe_centre/ageing/en/http://www.who.int/mental_health/publications/dementia_report_2012/en/

WHO Global Forum on Innovations for Ageing

Populations

http://www.who.int/kobe_centre/ageing/en/

http://www.who.int/kobe_centre/ageing/en/

http://www.who.int/mental_health/publications/dementia_report_2012/en/

http://www.who.int/mental_health/publications/dementia_report_2012/en/

Dementia is a social issue that has an enormous impact on Japanese society.

The challenges surrounding dementia are particularly evident in three key areas: the aging society, local community and healthcare system.

Building dementia-friendly communities

http://www.alzheimers.org.uk/site/scripts/download_info.php?fileID=1916

（ From “Building dementia-friendly communities: A priority for everyone” UK Alzheimer’s Society ）

Economical Situation

Popu

lati

onCSI ： Collaborative Shared Issue

gap

First step: Finding seeds of insights

“Jump in”

“Jump In”“Do not hesitate to jump into a new

learning environment.”

http://www.amazon.com/dp/1312408855/

From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ”Takashi Iba and Iba Laboratory, Keio univ.

Creating hypothesis:“Own Role” “A mutually-supportive large family”

Downloading episodes

compound multifaceted eyes

“Community of Learning”“Two heads or more are likely better

than one”



Jump-in: Interviews

Voice of Person with Dementia

Even though I have dementia, the many things I can no longer do are also accompanied by many things I can do.

Having dementia has led to more inconveniences, but this does not necessarily mean I am unhappy.

Even though I have dementia, I have introduced ways to be creative in my lifestyle without giving in to despair and continue living with hope.

Even though I have dementia, I have not given up on living.

“Consequential Encounter”

“Voice of Experience”

“Can-Do List”

Learning Patterns: A Pattern Language for Creative Learning

http://www.amazon.co.jp/dp/1312408855/

Second step:Concept prototyping

- Across Sectors -

Stakeholders mapping

Rough estimation of

structure

Business Sector 　　　　

　　　　

　　　 Public Sector

Social Sector

Source: KDI/Glocom Takahiko Nomura “Future Center” 　 presented at GLOGOM 2011.10.07

Propositional

Question

Setting a boundary Object

In case of Project Shakti

Kirti P. Mishra： International University Glocom Workshop 2010.12.2

“Vision”

“Services”

Drawing Future on Dementia Issues

“Products”

The 5% MarginTravel probably makes up less than 5% of our lives, yet that 5% uplifts and enlivens the remaining 95% of our lives! It is important that 5% of our everyday lives is uplifting and bright.

New forms of businessHotels are also in the banquet and party business, which has led to the emergence of a new business: establishing ties and relationships among people.

New forms of workRather than treating people with dementia as simply service recipients, treat them as potential service providers as well.

Deep dialogue for new vision


　　　　


Social Sector

Propositional

Question

Visualizing prototype ideasDrawing new services to be central

character with dementia

Driving

Shopping

New role

Third step:Developing and enlarging

relations

Future: Inspiring Social Innovation

- across sectors, across borders -

http://www.britishcouncil.jp/en/programmes/society/futures

Future: Inspiring Social Innovation - across sectors, across borders –

https://vimeo.com/52979128

1st Futures Session on 9th July 2012 【 Social Innovation x Successful Aging】

Learning Journey (1)

Unillever PwC

Vollans

Vollans

NetherlandsThe

Shipyard


NetherlandsCare home for dementia

people “Hogewey”


Social engineering (1)Design Council, UK

Shift, UK

Alzheimer’s Society, UKMinistry of Health, Welfare and Sport, NLKeio Univ., JP

The concept “people with dementia too” connects 3,000km

http://runtomo.jimdo.com/

Social engineering (2)

Start

Goal

Social engineering (3)Dementia Friendly Japan Summit 2014, 2015

http://www.dementia-friendly-japan.jp/

4th step:Connecting dots

Future: Inspiring Social Innovation - across sectors, across borders –


UK Social Innovation Journey December 2012

Volans executive chairmanJohn Elkington

Collaboration across sectorsWith relatively new technology such as big data, and with the rise of sustainability agenda, a coming together of various sectors, businesses and activists have started

System ChangeA single business, industry sector, specialized supply chain cannot solve this by themselves

Social EngineeringFor various businesses and sectors to work together, social innovation and social engineering becomes necessary, and in a way, this is part of the challenge

Across Sectors, Across Borders

Impact

Vicki Sellick, Senior Programme Manager, Nesta

Impact creation: System change

Product +service

innovationMarket

innovation

Politicalinnovation

Culturalinnovation

Vicki Sellick, Senior Programme Manager, Nesta

Behavior changeBehavioral change is the target of true innovation

(1) Passive

experience

(2) Abductive questions

(4) Concepts

(5) Prototype

(6) Business Models

Ladder Actions

Layer of practice(3) Abductive

Validation

(7) Services process (operations, rules, and teams)

Layer of concept

a. Create questions

b. hypothetical

reasoning

c. Conceptual design

d. Proto-typing

e. Business model design

f. Services design

Crating new/next question

Activity

Development

Relationship

result

design

Activity

Development

Relationship

InnovativeMediation

A

D

R

A

D

R

A

D

R

InnovativeMediation

Series of ADR Relation Channel Development Process

Linked relations to generate recursive projects

DementiaProject

Social InnovationStudy group

Futures

Business/NPOStudy in UK

Open dataStudy group

Historypin Japan

Fujinomiyaproject Historypin

In Chiba pref.

Study for aged society in UK

Historypin forLocal govt.

National-funded project

Dementia Friendly Japan Initiative (Living Well with Dementia ）

ADR

ADR

ADR

ADR

ADR

ADR

ADR

GlocomDFCBC/Kao/

Benesse DFC/Glocom

BC/Kao

Glocom

GlocomBC

Glocom

BC/DFC

BC

BC

BC

Fujinomiya city

Nagoya city

Chiba city

Ministry of Health Labor and Welfare

Glocom/DFC

Glocom

Glocom

BC/Kao/Benesse

Dementia Initiative

Open socialRelations

Open DataRelations

Fujinomiya ProjectBridging Communities: sharing our

memories

HistoryPin (UK)

Run-tomorrow

Open Personal Data× ×


Bridging Communities : Sharing Our Memories

- Fujinomiya Project -

Creators x Dementia

Creating opportunities and new relationships

http://runtomorrow.jp/https://youtu.be/hB-WCme25Aghttps://youtu.be/yf8by70YlxQ

RUN TOMORROW- LIVING WITH DEMENTIA -

http://runtomorrow.jp/



https://youtu.be/hB-WCme25Ag

https://youtu.be/hB-WCme25Ag

https://youtu.be/yf8by70YlxQ

https://youtu.be/yf8by70YlxQ

Effect of ADR seriesIncreasing multi-layered relationship

Early Adopters

Innovators

Early Majority

Late Majority Start

Goal

Connecting innovators

48

Connecting Dots, filtering innovatorsCreating opportunities

5th step:Utilizing connections


　　　　


Social Sector

Source: KDI/Glocom Takahiko Nomura “Future Center” 　 presented at GLOGOM 2011.10.07

Creating Common

Tools

Setting a boundary Object

In case of Project Shakti

Kirti P. Mishra： International University Glocom Workshop 2010.12.2

Value for StakeholdersIn a fast-changing society, focusing values

End Users CustomerRelations

InnovationMarket

Development

Cost Stakeholdersin-house users

Continuous actions…

Financial Service Charter

City-bus Actions

“Job-Specific Contributions”

Dementia Action Alliance in UK

A pattern language for living well with Dementia

Pattern Language is an idea proposed by architect Christopher Alexander for scribing out people's knowledge.

http://journey.sfc.keio.ac.jp/

June – October, 2014

This project is the result of collaborative work between Keio universities and the Dementia Friendly Japan Initiative.

The challenges of this book is to spread and share the positive and practical wisdom of the people who live with dementia.

Can-Do List- Don’t get too depressed by the

things you can’t do. -

Special Day- A day when you can be someone

different from your usual self. -

“Favorite Place”A place outside the home, which your

family also knows about.

The first Pattern Language for Welfare Issue

Everyone can apply the ideas if they like.Focusing on the practical knowledge about how to live well in the daily life, not on medical or techniques of caregiving,

The words enable us to talk with others!

“Mix-Up Event”Dementia-or-not, come enjoy with us!

T. Iba ： PURPLSOC2015 - KEYNOTE

Idea Generation with Pattern Languages

Strengthen eco-system

http://journey.sfc.keio.ac.jp/

Summary

“Jump In”“Do not hesitate to jump into a new

learning environment.”



Activity

Development

Relationship

result

design

Activity

Development

Relationship

InnovativeMediation

A

D

R

A

D

R

A

D

R

InnovativeMediation

Series of ADR Relation Channel Development Process

Strengthen eco-systemIncreasing multi-layered relationship

DementiaFriendlyJapanInitiative

1. What is the most important figure?2. What is the most important gap?3. Where will you go, whom will you meet, and

how will you find him/her?4. How will you create your own team?5. What kind of questions are suitable to attract

people in another sectors?6. How do you share the issues with people?7. What kind of marketing process do you use?8. What meaning does it create for your team

members?9. Are there any unused new relations next? 10. What kind of chemical reactions do you expect

from the new relations? What is your position in the relations?

Questions: For Your Capstone Project

1. Think of a personal story or motivation related to your capstone project.

Amazement Question

InspirationEmpathy

Aha！Wow!




！？★❤

Short Practice

A good capstone

project induces internal findings

2. Share it with your neighbor. (Listener: Don’t speak, listen attentively with the finding sheet.)

1. What is the most important figure in your capstone project?

2. What is the most important gap in your capstone project?

Amazement Question

InspirationEmpathy

Aha！Wow!




！？★❤

Short Practice

1. Where will you go for your capstone project, whom will you meet, and how will you find him/her?

2. How will you create your own team for your capstone project?

Amazement Question

InspirationEmpathy

Aha！Wow!




！？★❤

Short Practice

1. What kind of questions are suitable for your capstone project to attract people in another sectors?

2. How do you share the issues with people?

Amazement Question

InspirationEmpathy

Aha！Wow!




！？★❤

Short Practice

1. What kind of marketing process do you use for your capstone project?

2. What meaning does it create in the marketing process for your team members?

Amazement Question

InspirationEmpathy

Aha！Wow!




！？★❤

Short Practice

1. Are there any unused new relations next to your capstone project?

2. What kind of chemical reactions do you expect from the new relations? What is your position in the relations?

Amazement Question

InspirationEmpathy

Aha！Wow!




！？★❤

Short Practice