the social media collision

the social mediacollision

Universidade Catolica Portuguesa Formação Avançada em Media SociaisApril 26, 2012

Joel Postman

Copyright 2011-2013, Joel Postman & Socialized

Social media is troubled by the constant collision of traditional and new communications.


Time, place and occasion

don’t exist on

the electronic commons


conversation or publication?

• Between you and a friend• No permanent record• Personal signals add nuance• Negotiated conversation clears up

misunderstanding• Not governed by law (in most cases)

• Visible to millions• Possibly indelible• No nuance• Lack of context and clarification leads to

confusion• May have legal implications


I’m a little bit social.

You’re a little bit media.


• 35% of employers have found content on social networking sites that caused them not to hire the candidate.

• Reasons cited for not hiring include provocative photos (53%), alcohol or drug related content (44%), and badmouthing a previous employer (35%).

• 14% rejected candidates who used emoticons :-(

• 29% use Facebook, 26% LinkedIn and 21% MySpace.

Harris Interactive/CareerBuilder poll, Aug. 19, 2009 http://is.gd/3lKOm

authenticity and transparency could cost you


• Similar to NASDAQ, regulates certain financial service providers, brokers, financial planners, fund managers

• January “compliance notice” NTM 10-06 regulates “dynamic communications” like Twitter and Facebook and “static communications” like blogs and advertising

• Calls for content to be pre-reviewed and archived, harder with dynamic communications

“the current state of technology makes it hard to keep personal uses of networks like LinkedIn and Twitter separate from business uses.” Joseph Price

Finra senior vice president Copyright 2011-2013, Joel Postman & Socialized

Publication is self-invasion of privacy.

Marshall McLuhan


“To (students), Facebook and the like occupy some weird twilight zone between public and private information, rather like a diary left on the kitchen table.”

Randy Cohen, Ethicist, New York Times Copyright 2011-2013, Joel Postman & Socialized

[email protected] facebook/postman@jpostman


the social media collision

Business