Three livesThree livesPrivacy in the public virtual spacePrivacy in the public virtual space

Clo WillaertsClo Willaerts

Ghent, 5 Feb 2010Ghent, 5 Feb 2010

@bnox@bnox

http://www.bnox.be http://www.bnox.be Belgian blogger since 2004Belgian blogger since 2004

http://www.targetwomen.be http://www.targetwomen.be marketing manager at Sanoma Magazines Belgiummarketing manager at Sanoma Magazines Belgium

http://www.brusselsgirlgeekdinner.be http://www.brusselsgirlgeekdinner.be Belgian chapter of informal network for girl geeksBelgian chapter of informal network for girl geeks

““Everyone has Everyone has three lives: a public three lives: a public life, a private life, life, a private life, and a secret life.”and a secret life.”

— — Gabriel García MárquezGabriel García Márquez

1. Public vs private life1. Public vs private life

Thanks to Google Search, private Thanks to Google Search, private becomes publicbecomes public

““Your brand is what Your brand is what Google says your Google says your brand is, not what brand is, not what you say your brand you say your brand is.”is.”

- Chris Anderson- Chris Anderson

Blog: Michael HanscomBlog: Michael Hanscom

2. Private vs Secret Life2. Private vs Secret Life

The boundaries between virtual The boundaries between virtual and real are disappearing.and real are disappearing.

1975 Maze War1975 Maze War

virtual worldvirtual world

virtual = not real, virtual = not real, simulated, fantasysimulated, fantasy

http://www.digibarn.com/histhttp://www.digibarn.com/history/04-VCF7-MazeWar/index.ory/04-VCF7-MazeWar/index.htmlhtml

1985 Ultima IV1985 Ultima IV

Avatara (Sanskrit): Avatara (Sanskrit): "incarnation""incarnation"

avataravatar

computer gamescomputer games

internet chatinternet chat

instant messaginginstant messaging

blogsblogs

social networks social networks

1993 Peter Steiner1993 Peter Steiner

““On the internet, On the internet, nobody knows nobody knows you’re a dog” (The you’re a dog” (The New Yorker)New Yorker)

““the ability to the ability to self-self-representrepresent from from behind the computer behind the computer screen may be part screen may be part of the compulsion to of the compulsion to go online.”go online.”

2007 Robbie Cooper2007 Robbie CooperAlter Ego: gamers and their avatarsAlter Ego: gamers and their avatars

2007 Robbie Cooper2007 Robbie CooperAlter Ego: gamers and their avatarsAlter Ego: gamers and their avatars

3. Public vs secret life3. Public vs secret life

Social skills for a generation that Social skills for a generation that is technologically unaware.is technologically unaware.

MySpace: Carmen MySpace: Carmen Kontur-GronquistKontur-Gronquist

Bebo: Naomi Broady Bebo: Naomi Broady and David Riceand David Rice

Bebo: Naomi Broady Bebo: Naomi Broady and David Riceand David Rice

Flickr: Tamara HooverFlickr: Tamara Hoover

Twitter: @keyinfluencer Twitter: @keyinfluencer vs FedEx in Memphisvs FedEx in Memphis

Geneviève Bell (Intel): Geneviève Bell (Intel):

Secrets, lies & Secrets, lies & the possible the possible perils of truthful perils of truthful technologytechnology

Life streaming - locationLife streaming - location

YouTube: Alberto ArroyoYouTube: Alberto Arroyo

Kevin ColvinKevin Colvin

Kevin ColvinKevin Colvin

Facebook: Kevin ColvinFacebook: Kevin Colvin

http://http://googlestreetviews.com googlestreetviews.com

AwarenessAwareness

Thank youThank you

http://www.bnox.behttp://www.bnox.be

http://www.brusselsgirlgeekdinner.behttp://www.brusselsgirlgeekdinner.be

http://www.twitter.com/bnoxhttp://www.twitter.com/bnox

http://www.slideshare.net/bnox/http://www.slideshare.net/bnox/

http://www.linkedin.com/in/clowillaertshttp://www.linkedin.com/in/clowillaerts