User Generating Content Package

Discuss, Uwants and Phonehk

1. Online Competition in Forum

- Tao Ti Green Holiday Story Competition

- HTC Photo Taking Competition

2. Existing Section Sponsorship (eg: Worlds Cup , X’mas, SHA Expo)

- World Cup Section by Visa

3. Knowledge-based Campaign

- Dell 網上購物心得- Dell Alienware

- Blackberry Messager

-Nokia OVI Q&A

4. Long Term Brand Building Campaign

- Sony Ericsson Official Forum

5. Event/Product Based Campaign

- Disneyland’s White X’mas Campaign

- GoYeah.com Sammi Concert Campaign

- MGM Hotel – 斗地主 Competition Campaign

- Sony Ericsson X10 Campaign

- Nokia N900 Campaign

6. X’mas Special Campaign

Content

Online Competition in Forum

- Tao Ti Green Holiday

- HTC Photo Taking Competition

Discuss - Tao Ti Green Holiday

Discuss - Advertorials of Tao Ti Green Holiday

Discuss - Sample of Tao Ti Green Holiday posts

PhoneHK - HTC Diamond 2 Photo taking Competition

Existing Section Sponsorship

World Cup Section – VISA

Discuss Homepage – VISA Section

Discuss - Visa Skinner + LREC + Skyscraper

Knowledge-based Campaign

- Dell 網上購物心得- Nokia OVI Q&A

Discuss - Icon Sponsorship in Homepage

Discuss - Icon Sponsorship in Homepage

Discuss - Inner Page Discussion + Top Banner

Discuss - Ovi Advertorials

Long Term Brand Building Campaign

- Sony Ericsson Official Forum

Event/Product Based Campaign

- Disneyland’s White X’mas Campaign

- GoYeah.com Sammi Concert Campaign

- MGM Hotel – 斗地主 Competition Campaign

- Sony Ericsson X10 Campaign

- Nokia N900 Campaign

Uwants : Forum Sponsorship on Homepage

Discuss : Super Banner within forum pages

Discuss : Forum sponsorship

Uwants - Icon Sponsorship & textlink Entry point

Uwants - Super banner on Mobile section ( Nokia Page)

Uwants - Large Rectangle on Run of Phone Section

Uwants - N900 網友體驗專區 on Homepage

Uwants - Advertorial on Recruitment Day

PhoneHK - Advertorials and Online Discussion of N900

Discuss – Icon Sponsorship

Entry Point to MGM section

Homepage _ Gamble Section

Discuss - Exclusive Banner in MGM Inner Page

Discuss - Advertorials of MGM

Discuss - 斗地主 Forum Area

9 Advertorials with fixed top position that present the MGM events in an interesting ways with Q&A .

From 28 Feb to 1 Mar (2 days),• No. of Advertorials: 9• No of Post: around 100 in two days

Eg: Advertorials Heading :斗地主大家平時就玩得多 , 但今次終於有正式口既真人對戰，機會認真千載難逢。

Content:係呀！斗地主大賽響 2009 年 3 月 22 日星期日澳門 MGM 美高梅金殿舉行，獎金豐富到極，參加資格，仲相當簡單，只要預定大賽客房， 3 月 20 至 22 日客房價格由 $1,388 起，仲可以獲得 $250 早餐代用券一張，或以金殿會積分，於 3 月 1至 15 日累積至指定分數，就可以參加「三人行斗地主」大賽，名額有限，仲唔快啲報名。訂房熱線： (853)2888-1888 。世界賽獎金總值 HKD288,888 ，冠軍仲有超級盃參賽資格，贏取獎金HKD1,100,000 ，呢項熱爆口既大中華盛事，各位地主王、地主后，速速報名啦！

Discuss - Interactive Advertorials and Impressive result

X’mas Special Campaign

My X’mas Choice 2008

Review of 2008 – My X’mas Choice (From 5 Dec 08 – 8 Jan 09)

-6 dedicated sponsors in 2008

Gadget : Dell, Nokia, Samsung, Sony

Theme park : Ocean Park

Mass channel : eBay

Online Game- What is your X’mas Gift Choice this year ?

Six ExclusiveSections/Forums:

1. Dell2. eBay3. 海洋公園4. Nokia5. Samsung6. Sony

Advertiser Products shot in the Mini-site Homepage

Mini-site: Advertorials and Result Announcement page

Promotion ad in offline Media

Next Magazine

(published on 4 Dec 2008) Apply Daily (published on 5 Dec 2008)

Reference of My X’mas Choice in 2008

http://www.marketing-

interactive.com/news/9982

Thank You