SmartPhones viser vei i din mobile hverdag

•SmartPhones Preferred Partner Event 2010

”Rikets tilstand” og veien

videre

Agenda

• Velkommen• Utviklingen i markedet• SmartPhones i et nøtteskall

• Mobile løsninger satt i system

• Behov • Hvordan selger vi mobile løsninger til sluttkunder?

• Oppsummering: 4 tips for en vellykket kundeleveranse!

Hva har skjedd de siste 10 år?

•Smartphone with generic OS

•Interactive GUI•PIM

•GPS/ maps•Instant messaging

•Unified Communications

•Apps & store•Social Media

integration•Mobile Music

Nokia 3210 (1999)

Mobile OS utvikling

Kilde: Ovum

iPhone grippers have more sex than Android clutchers

Kilde: okcupid

Kilde: okcupid

Money Transfer: This service has more appeal in developing markets for now. However, there may come a time when even using your debit card seems passé.Location-Based Services: LBS extends to more than social networks - it includes any application that taps into your phone's GPS capabilities to offer up location-based services of any kind, whether that's local business reviews or directions to the nearest StarbucksMobile Search: Gartner predicts that consumers won't necessarily be sticking with the search services they know and use on the Web (think Google, Bing, Yahoo) and instead experiment with using a few different search providers that have "unique technologies" for mobile search. Mobile Browsing: Saying that mobile browsing technologies will be heavily used in the future sounds a little bit like stating the obvious. But as Gartner notes, mobile browsing capabilities currently exist only on 60%+ of handsets today.Mobile Health Monitoring: Another technology whose impact will be felt more heavily in developing markets, mobile health monitoring is still at an early stage of maturity and implementation says Gartner. Mobile Payments: Like mobile transfers, mobile payments are more common in developing markets at the moment, but that is quickly changing. Near Field Communications (NFC): More popular in some European and Asian markets than in the U.S., NFC still isn't a standard feature on many of today's phones. That may be about to change, too. In late 2010, Gartner says that NFC-enabled phones will begin to ship in volume.Mobile Advertising: Also not new but growing fast, mobile advertising is one of the most important ways to monetize mobile content. Total spending on mobile advertising in 2008 was $530.2 million and it will grow to $7.5 billion in 2012.Mobile Instant Messaging: Gartner says that latent user demand and market conditions are conductive to mobile IM's future adoption. It will appeal to developing markets where mobile phones are often the only connectivity device a user owns. Mobile Music: Sure, you have the iPhone, but what about your other options? What about mobile music services - especially those for non-iPhone devices?

Top 10 Mobile apps by 2012 By Gartner

SmartPhones i et nøtteskall

Profesjonelt mobilitetshus med hovedfokus på:

• Mobil integrasjon og skreddersøm• Rådgivning og konsulentvirksomhet• Mobil programvareutvikling basert på standardkomponenter• Tilrettelegging av mobile bedriftsapplikasjoner

Mobile Device Management (MDM):• Konfigurasjon av mobiltelefoner• Tilgjengeliggjøring av mobile applikasjoner• Mobil sikkerhet• Kontroll og administrasjon

Generiske Mobile Applikasjoner (GMA):• Utvikling av apps• Distribusjon av ”best of breed” apps

Dette er vi bra på!

• Kompetansehus med mange dyktige ansatte

• Vi følger markedsutviklingen. Vi tilbyr både software produkter og tjenester (Saas)

• Vi følger teknologiutviklingen. Vi har bred kompetanse på flere plattformer

• Bredt spekter av anerkjente løsninger i vår portefølje

• Vi har etablert oss i Norden og har nå referanser i Norge, Danmark og Sverige

Kort oppsummering: Vår strategi

Ledende mobilitetshus i Skandinavia

VISJON

MISJON

Gi kunden mobil frihet med full kontroll

Hvorfor investere i mobile løsninger?

Økonomiske fordeler (RoI)

• Effektivitet: Convert employee downtime into productive work, with mobile access to business critical systems• This equates to 250 hours per user per year in recovered

downtime

• Arbeidsflyt: Mobile working processes allows mobile staff to keep on going, moving work for others, while they are out of the office• The average BlackBerry user reports an increase in the

efficiency of the teams that they work with by 38 per cent

• Tilgjenglighet: Mobile solutions makes your employees available. Customer response can be done anytime and anywhere. • An active Smartphone user do 2000 – 3000 emails per

year while mobile, and over 1,200 phone calls per yearSource: Analyzing the Return on Investment of a BlackBerry Deployment, 2007 , by Ipsos Reid

SmartPhones anbefaler…..

1. Lag en mobilstrategi for virksomheten!2. Invester i en løsning som gir deg kontroll over de

mobile brukerne i din bedrift3. Mobiliser forretningsprosesser og få en mer effektiv

organisasjon4. Lytt til brukeren! Veien til suksess går via fornøyde

brukere!

Don’t Be Ugly By Accident!

Kilde: okcupid

Backup slide: WW omsetning apps

Total end-user revenues from application downloads ($ millions) $559 $855 $1 810 $2 499 $3 161 $3 992 $4 778 $5 610

Apple iPhone $426 $589 $833 $977 $1 083 $1 195 $1 270 $1 379

Android $0 $51 $185 $382 $540 $663 $801 $1 000

Microsoft Windows Phone $4 $16 $100 $150 $231 $398 $523 $644

Blackberry $1 $17 $191 $289 $442 $650 $919 $1 153

Symbian $23 $47 $345 $506 $628 $782 $917 $1 028

Other Smartphone $0 $0 $10 $34 $73 $129 $172 $228

Other Non Smartphone $105 $136 $145 $161 $164 $174 $175 $178

Tall fra 2008 – 2015. Alle tall er i milloner dollar: Kilde: Ovum