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"To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for noncomputer experts."

Dell

Mission Statement:

"With the power of direct and Dell's team of talented people, we are able to provide customers with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use".

Vision Statement:

"To be the most successful computer company in the world at delivering the best customer experience in markets we serve."

General Motors

Vision Statement:

"GMs vision is to be the world leader in transportation products and related services. We will earn our customers enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people."

Mission Statement:

"G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment."

Mc Donalds

29

Vision Statement:

"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

Mission Statement:

Be our customers' favorite place and way to eat."

Toyota

Vision Statement:

"To be the most successful and respected car company in America."

Mission Statement:

"To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America."

General Electrics

Vision Statement:

'We bring good things to life'.

The University of Mississippi School of Education

Vision Statement:

To be a stellar school dedicated to providing and developing exemplary instruction utilizing research that is relevant, practical, and effective.

30

FedEx Corporation

Mission Statement:

FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business and related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.

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Slogan Mission Statement . :

3M

"To solve unsolved problems innovatively"

Mary Kay Cosmetics

"To give unlimited opportunity to women."

Merck

"To preserve and improve human life."

Wal-Mart

"To give ordinary folk the chance to buy the same thing as rich people."

Walt Disney

"To make people happy."

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