新媒體工作坊 new media workshop (2011.08.23@hkcrm)

新媒體工作坊─以WordPress建構現代化網絡基建New Media Workshop - Using WordPress to Construct Modern Network Infrastructure

俞真（Calvin Yu）@香港教會更新運動（HKCRM） 2011.08.23

Network = Network Infrastructure?網站＝網絡基建？

Myths of Network Infrastructure網絡基建迷思

Modern Network Infrastructure?何謂現代化網絡基建？

現代化網絡基建Modern Infrastructure

• 使用者的期望User Expectation

• 可使用Available and Approachable

• 可搜尋Searchable

• 可自訂Customizable

• 可分享Shareable


• 管理者的考慮Administrators’ Concern

• 持續發展Sustainable

• 可大可小Scaleable

• 兼容並蓄Compatible

• 經濟實惠Economical

User Expectation使用者的期望

使用者的期望User Expectation


• 穩定性Stability

• 到使用者那裡去Be where users are

• 親和力Usability

• 兼容性Compatibility



• 搜尋引擎優化Search Engine Optimization

• 標籤Tagging

• 多向度篩選Multi-dimensional shortlisting



• 使用者產生內容User-generated content

• 使用者參與User participation

• 使用者設定User configuration



• 分享按鈕Share Button

• 版權：共享創意Copyright: Creative Commons

• 多形式分享Multi-format sharing

Administrators’ Concern管理者的考慮


• 靈活結構配合事工改變Flexible structure to cater for future changes

• 切實可行Doable

• 簡便易用Simple and convenient

• “Simplicity is the ultimate sophistication.” - Da Vinci

管理者的考慮Administrators’ Concern


• 能快速地按需要調整規模Scale can be adjusted quickly based on needs

• 可重複使用Reusable

• 為將來規劃With the future in mind



• 跨平台兼容Cross-platform compatibility

• 可攜性Portability

• 擁抱新媒體Embrace New Media

• 資源管理Resource management




• 總體擁有成本Total Cost of Ownership

• 初期成本 vs. 續生成本Initial vs. Recurring Cost

• 衡工量值Value for investment

• 善用資源Efficient and effective resource utilisation

Use prevailing platforms orbuild our own?運用現有平台還是自建平台？

Use prevailing platforms運用現有平台

運用現有平台Use Prevailing Platforms

• 優點Advantages

• 兼容性高Better compatibility

• 穩定性高Better stability and availability

• 功能更新快Fast upgrade

• 搜尋引擎優化Search Engine Optimization

運用現有平台Use Prevailing Platforms

• 缺點Disadvantages

• 受平台本身功能及條款限制Constrained by the functions and terms of the platforms

• YouTube: 只限15分鐘YouTube: 15 mins limit

• 廣告Advertisement

• 混雜無關內容Mixed with irrelevant content

Build your own platforms自建平台

自建平台Build Your Own Platforms

• 優點Advantages

• 彈性較大More flexible

• 可按需要自訂功能Customize functions based on needs

自建平台Build Your Own Platforms

• 缺點Disadvantages

• 需較高技術能力Need more sophisticated technical skills

• 需較多資源Need more resources

• 穩定性及保安度較低Less stable and secure

Get the best of both兩者兼得

兩者兼得Get the Best of Both

• 以雲端服務提供技術資源Cloud computing

• 以可自訂的方案提供彈性Customized for flexibility

• 配搭和整合現有平台Integrate prevailing platforms

• 通訊引擎：Facebook、Twitter、微博等等Communication Engine

• 媒體管理及發佈：YouTube、Vimeo、SlideShare等等

兩者兼得Get the Best of Both

• 網站作為整合平台大本營Website as the base for integrating multiple platforms

• 通訊引擎：Facebook、Twitter、微博等等Communication Engine: Facebook, Twitter, Weibo, etc.

• 媒體管理及發佈：YouTube、Vimeo、SlideShare等等Midea management and publishing: YouTube, VImeo, SlideShare, etc.

“Home-made” or hire professional services?同工自製還是聘用專業服務？

同工自製“Home-made”

• 對異象有承擔Commitment on the mission

• 對事工需要有較深入了解Know better about the operation

• 可持續性的問題Sustainability issues

• 技術經驗的限制Limitations on skills and experience

• 技術經驗較全面All-rounded technical skills and experience

• 貼近業界最新發展Follow latest development closely

• 可持續性較佳Better sustainability

• 缺乏對異象的承擔Lack commitment on the mission

• 對事工需要缺乏深入了解Lack in-depth knowledge about the operation

聘用專業服務Hire Professional Services

Balance平衡

平衡Balance

• 以同工作主導Colleagues to drive the project

• 專注品質控制Focus on quality control

• 專注內容製作Focus on content production

• 專注內部流程整合Focus on workflow integration

• 專注內部及外部溝通Focus on internal and external communication

平衡Balance

• 以專業服務提供具體解決方案Hire professional services for solutions

• 專注技術細節Focus on technical details

• 縮短製作時間Shorten delivery schedule

Why WordPress?為何選擇WordPress？


• 使用者的期望User Expectation






• 管理者的考慮Administrators’ Concern





WordPress例子WordPress Examples

• 新媒體專欄「漁翁撒網@真証傳播」﹣善用新平台 ● 堅立信望愛netfish.cc

• 新媒體親子連線專欄「愛 ● 連線」LoveOnline.hk

• 卓越北大行道會www.top-church.net

• [email protected]/clients/

http://bit.ly/oXnTLT


http://bit.ly/qCZYoU

http://bit.ly/qCZYoU

http://www.top-church.net

http://www.top-church.net

http://bit.ly/mTApxv

http://bit.ly/mTApxv

Key: Knowledge Management + Platform Combinations關鍵：知識管理＋平台配搭

新媒體工作坊 new media workshop (2011.08.23@hkcrm)

Education