09/16/2010 customized total data protection presentation

Copyright© 2010 Axcient, Inc. All Rights Reserved

The Importance of Data Protection


Tina Lally, Axcient MarketingNicole Dirksen, Axcient Account ManagerRameil Yaghoub, Axcient Sales Engineer

Copyright© 2010 Axcient, Inc. All Rights Reserved 2

Agenda

Current Business

Challenges

Product Overview

Live Demonstration

Q/A


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Risk Mitigation and Preparedness – Responsible Thing to Do

2009 US Average: Cost of Car: $28,400Spent on Insurance: ~$150 per mo.

2009 US Average: Cost of Home: $270,000Spent on Insurance: ~$80 per mo.

What’s your Business Worth to You?


Employees, Customers & Data Without all three, you don’t have a business!

Yet, Statistics Indicate that:40% of Small and Medium Sized Businesses don’t back up their

dataOf those that do backup, ~50% of their backups are not fully

recoverable.

You can buy a new car. You can buy a new house.

You CAN’T buy years worth of data!

Your Data & Applications – They’re at the Core of your Business


60% of companies that lose their data will shut down within 6 months of the disaster. (Gartner)

The Problem is Real: Data Loss Can Cost You Your Business


The Problem is Big and it’s Getting Bigger

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1.Data volume increasing 30+% CAGR

2.Complexity of protection increasing

3.Downtime tolerance decreasing to < 3 hrs

Sources: IDC

# of Data Protection VendorsUsed By Medium-sized Businesses

Data Protection Often Fails

4 or more59%

110%

214%

317%

No35%

Don’t Know5%

Yes60%

No35%

Don’tknow

5%

4 ormore59%

110% 2

14%

317%


Natural disasters account for only 1% of all data loss

Software corruption accounts for 7% of all data loss

Human error accounts for 11% of all data loss

Hardware or system failure accounts for 78% of all data loss

There are Many Causes of Data Loss – Most are Not Disasters


Continuity (Continuous Access to Data and Applications)You are guaranteed to suffer productivity hits every yearEvery minute without access to key applications costs you moneyEvery minute you spend recovering data costs you moneyEvery piece of information you have to re-create costs you money

Disaster Recovery (Total System or Site Failure)You MUST be prepared for the possibility of theft, fire, flood, etc.Need to get up and running as fast as possible

Two Primary Components of Data Protection: Continuity and DR

You Need Both!


RecoverabilityFocus on restore speed and reliability, not on backupHow quickly can you access data and applications? How easy is it?

ComprehensivenessFewer vendors is better. One vendor is best.Make sure every source of data and every application is protected

Designed for Small and Medium Sized BusinessesThe solution should be built for the simplicity and ease of use of the SMB

AffordabilityLook at CapEx and Software license costs Expect to pay hundreds a month – you would for your car

There are 4 Key Criteria in Selecting a Data Protection Partner


Most SMB Data Protection Solutions are Overly Complicated

Backup• Application data and

files copied

Disaster Recovery Copy• All data sent offsite

Business Continuity• Entire machine image copied

Required!

Representative

Brands

• Software on each server• Software on each

desktop• Tape System• NAS Device

• Software on each server• Software on each

desktop• Backup server• Spare server to restore

to

• Tape machine and media

• FedEx or other• Vaulting facility OR• Internet-based service

Why? • Lost or corrupted data can be recovered

• A inoperable machine can be transferred and brought online

•Recover even in the event of fire, flood, theft, sabotage or the backup becomes corrupted

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What?


Backup Application data and files copied

Disaster Recovery Copy All data sent offsite

Business ContinuityEntire machine image copied

Required!

Representative

Brands

Software on each server Software on each desktop Backup server

Software on each server Software on each desktop Backup server Spare server to restore to

Tape machine and media FedEx or other• Vaulting facility OR Internet-based service

Why? Lost or corrupted data can be recovered

A inoperable machine can be transferred and brought online

Recover even are fire, flood, theft, sabotage or the backup becomes corrupted

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What?

Most SMB Data Protection Solutions are Overly Complicated


The Axcient Advantage: Complete Data Protection, Simplified


Axcient: One Solution, from One Vendor, Delivered as A Service

Complete Data Protection as a Platform

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Customer Site

Axcient SAS 70 II Data Centers


We Even Have You Covered Even if a Server Fails!


Axcient in Action: Real World Examples of Axcient Protection


NO Software to purchaseNO Hardware to purchaseNO Per User licenses

Laptop, Desktop and Server Protection (Windows, Mac, Linux)Total Data & Application ProtectionEven if your server fails, it will run on our platform in under an hour

We’ll take care of everything so you can focus on growing your business

Fully Managed, All for a Low Monthly Fee

Axcient + IES = Affordable Uptime and Continuity


Tina Lally, Axcient MarketingNicole Dirsken, Axcient Account ManagerRameil Yaghoub, Axcient Sales EngineerAlexandra Laubacker, IES President & CEO

[email protected]@ies-ny.com

650-314-7312845-226-9983 ext 112

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09/16/2010 customized total data protection presentation

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