2010 年移动互联网商业
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2010 年移动互联网商业. 模式研究报告. 目 总 录 目录. 目. 录 移动互联业务发展之重. 零. 移动互联业务发展之核 引. 言. 何谓商业模式 2. 移动互联业务之重 —— 从战略进攻和防御 说起 • 移动与互联两网日益融合, web2.0 业务风靡全球,手机正成为新的互联接入工具,互联网 企业围绕各主流业务纷纷走上多业务发展道路,并且快速布局移动互联业务领域 • 对于移动运营商来说要抓住这个历史机遇,合理布局,夺得移动互联产业链的主导权. 战略进攻 从战略进攻的角度,发展移动 互联业务,对运营商具有显而. 战略防御 - PowerPoint PPT PresentationTRANSCRIPT
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2010
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web2.0
3
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WAP 3GPC Web2.0CEO Openv CEO 60%ZCOM6
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Web2.0SNSUGC
SNSUGCYoutubeUGC
MyspaceSNSUGC
WEB2.0IMSNSBlogweb2.0
80
Alexa
2008.6
25300
28.9%
73052007.12
21000
24.0%
50402007.6
16200
27.3%
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MapsOVINokia
Music Store139139mSpaces.net2008 OMS Ophone
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3G/3.5G
Source: Informa Telecoms & Media-(2/3)
4C
More than 296 operators in 106 countries haveselected CDMA2000 as their 3G platform ofwhich 275 offer commercial services More than 50% of CDMA2000 operators willoffer mobile broadband services based on EV-DO by the end of 2008
sourceCDG Market Trends and Facts September 2008
10
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Subway
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-(3/3)
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2008
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45
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source:Nielsen UGCMySpace
MySpace UGCMySpace Tom+SNS()+
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MySpace topic
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Source: Nielsen Online, s- US, Home & Work - September 2008
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2006
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3G
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PCWAPJAVASPQQIMQQ WAPweb2.0WAP
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2004
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20063
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WAP PUSHWAP PUSH80%
2005-2010
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59
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