31/10/2009 廈門 , 中國

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James Chung 鍾九思 Creative Director, BDA Asia & BUG MEDIA31/10/2009 廈門 , 中國

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James Chung 鍾九思 Creative Director, BDA Asia & BUG MEDIA

國際案例觀摩 . 分析

31/10/2009 廈門 , 中國

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James Chung 鍾九思

Creative Director, BDA Asia & BUG MEDIA

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國際案例觀摩分析 2BE STV

ESPN AMERICA ESPN STARSPORTS

MOVIE 24 ROSSIYA

FX TV VVD

DIVA TV ASTRO OASIS

FILMY FILM1

AL JAZEERA INTERNATIONAL

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2BE

國際案例觀摩分析

2BE (pronounced like "two be") is a Belgian television channel owned by the commercial broadcasting company Vlaamse Media Maatschappij. Since this also owns vtm and JIM (as well as radio channels),it's not uncommon for programs (especially reruns) to be passed on from one channel to another.

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簡單 . 相關性


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STV


STV is the brand used by both ITV licensees in Northern and Central Scotland, formerly known as Grampian TV (now legally STV North) and Scottish TV (now legally STV Central) respectively. The brand was adopted on Tuesday, 30 May 2006 replacing both franchises' identities. Its positioning, identity and brand guidelines were developed by Elmwood Design's Edinburgh office.[1] The STV branding was previously used by Scottish Television from around 1970 to August 1985. Both licensees are owned by STV Group plc.

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簡單 . 相關性


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ESPN AMERICA


ESPN America is a British based European sports network, focusing on professional sports of the United States and Canada. Originally launched in December 2002 as NASN (the North American Sports Network), ESPN America broadcasts a selection of top North American professional and collegiate sports leagues including Major League Baseball (MLB), National Hockey League (NHL), National Football League (NFL), National Collegiate Athletic Association (NCAA) and Canadian Football League (CFL), 24 hours a day on digital cable and digital satellite television. The channel has been owned by ESPN since March 2007, formerly owned by Benchmark Capital Europe and Setanta Sports,[1] and has been known as ESPN America since 1 February 2009.

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原汁 . 原味


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ESPNSTAR SPORTS


ESPN Star Sports (or ESS and stylized as ESPN STAR Sports) is a joint venture between The Walt Disney Company (through ESPN Inc., which it directly owns) and News Corporation (through Star TV, which it directly owns). The venture operates 17 ESPN and STAR Sports branded networks throughout Asia, transmitting in 5 languages (English, Cantonese, Hindi, Korean and Mandarin). The networks broadcast various local and international sporting events, and also local editions of SportsCenter for China, Hong Kong, India, Taiwan, and Southeast Asia. ESPN Star Sports also operates a 24-hour Cricket channel, STAR Cricket. Star Sports launched STAR Sports Thailand on Monday August 4, 2008 exclusively for Thai viewers. ESPN Star Sports is currently in the process of down-linking of their new channel: "ESPNews India" to India.

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速度 . 快感


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MOVIE 24


Movies 24 is a European satellite and cable television channel owned by NBC Universal. It was launched on June 26, 2006. It shows purely made-for-TV movies covering a range of different genres, from crime and thriller to romance and action. It is available 24 hours a day on Sky Digital channel 327 and Virgin Media channel 424.

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恰到好處的意識形態


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ROSSIYARussian National TV


Russia TV Channel (Russian: Телеканал Россия, Telekanal Rossiya) or Russia Channel (Russian: Канал Россия, Kanal Rossiya), is a state-owned Russian television channel founded in 1991. It belongs to the All-Russia State Television and Radio Company (VGTRK).[1]. Russia Channel was previously known as RTR (Russian: РТР) or Channel 2 (Russian: Второй канал).

Russia Channel has the second largest audience in Russian television. In a typical week, it is viewed by 75% of urban Russians, compared to 83% for the leading channel, Channel One. The two channels are similar in their politics, and they compete directly in entertainment.[1]

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旗陣飄飄 . 俄羅斯大氣又愛國


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FX TV


FX (standing for Fox extended) is the name of a number of related subscription TV channels owned by News Corporation's Fox Entertainment Group. The network's most popular original shows are The Shield, Nip/Tuck, Rescue Me and Damages, as well as the comedy It's Always Sunny In Philadelphia. The networks mainly air re-runs originally broadcast on Fox in the 1990s and 2000s.

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性別歧識 . 一看就懂


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VVDVariety Vision Drama


VV drama is a cable television StarHub TV channel 55 which belongs to Starhub. Its programming consists solely of drama series from Hong Kong TVB, Korea and Taiwan, dubbed into Mandarin. There are no commercial breaks during programmes. Starhub CableTV's channel 255 is VV Drama +3 channel. It shows dramas they air 3 hours before at a 3-hour later timeslot.

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女性當道 . 特效花俏


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DIVA TV


Diva TV is a British TV channel owned by NBC Universal, which launched on Sky Digital channel 269 at midday on the 1 October 2007[1] [2]The channel airs shows such as the The Ellen DeGeneres Show, The Oprah Winfrey Show, and Rachael Ray.CBS Daytime soap The Bold and the Beautiful is broadcast 6am/11am/2pm weekdays with an omnibus showing currently at 10am Sundays.The channel has gained much loyalty during 2009 with the addition of a viewer forum covering all of it's present output. Diva have also added viewer competitions and reviewed it's programme output with the addition of weekend movies and new shows such as US reality series 'Millionaire Matchmaker'.

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生活享受 . 享受創意


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ASTRO

OASIS


Astro Oasis merupakan saluran di Astro yang menampilkan gaya hidup keluarga untuk memenuhi citarasa penonton dari pelbagai usia yang tampil untuk menyajikan pengisian untuk santapan minda dan sanubari masyarakat. Astro Oasis turut memilih Heliza dan Mawi sebagai ikon saluran tersebut bersesuaian dengan konsep programnya yang berteraskan program ilmiah, maklumat, drama, dokumentari dan juga hiburan.

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濃濃宗教味 . 小心可蘭經的啟示


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FILMY


Filmy is an Indian Hindi language movie channel. It is owned by Sahara One Media and Entertainment Limited and was launched on February 12, 2006. [1]

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印度宝莱坞 . 電影到電視


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FILM1


Film1 is a Dutch premium television service owned by Chellomedia, the European content division of Liberty Global. Film1 launched together with its sister service Sport1 on February 1, 2006 and replaced the Canal+ Netherlands channels. The service offers multiple film channels with Dutch and international productions many of which are television premières.

The service launched with three channels and a high-definition and timeshift version of the main channel. On October 1, 2008 Film1 Action was added to the line up.

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CG + 實拍 . 流行 + 經典


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AL JAZEERAInternational


Al Jazeera English is a 24-hour English-language news and current affairs TV channel headquartered in Doha, Qatar. It is the sister channel of the Arabic-language Al Jazeera.

The station broadcasts news features and analysis, documentaries, live debates, current affairs, business, technology, and sports. The station claims to be the first global high-definition television network.[1]

Al Jazeera English is the world’s first English-language news channel headquartered in the Middle East. [2] The channel aims to provide both a regional voice and a global perspective to a potential world audience of over one billion English speakers but without an Anglo-American worldview.[3] Instead of being run under central command, news management rotates around broadcasting centers in Kuala Lumpur, Doha, London and Washington, DC, "following the sun." Al-Jazeera is owned by the government of Qatar. [4]

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從無到有 . 演播室的誕生


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如何呈現您的電視頻道

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如何呈現您的電視頻道什麼是您的頻道品承諾 ?

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如何呈現您的電視頻道什麼是您的頻道品承諾 ?您與其他頻道有什麼不同 ?

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如何找出您的頻道個性定義適合的市場策略過去十年，美國電視協會的研究，告訴我們一個很簡單的理論，觀眾在任意選台的過程中，他們會自動回到具有認同感的頻道，他們覺得是這個電視家族的一份子

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如何找出您的頻道個性什麼是適合您頻道的定位從節目內容從收視族群從觀眾心理

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如何找出您的頻道個性從節目內容CNN -新聞

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如何找出您的頻道個性從節目內容TCM - 經典電影

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如何找出您的頻道個性從節目內容DISCOVERY CHANNEL - 紀錄片

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如何找出您的頻道個性從收視族群DISNEY - 兒童 , 家庭主婦

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如何找出您的頻道個性從收視族群AXN - 男性

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如何找出您的頻道個性從收視族群HALLMARK - 女性

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如何找出您的頻道個性從觀眾心理HBO - for movie lovers MTV - hip & coolDISCOVERY CHANNEL - 知識份子

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如何找出您的頻道個性什麼是適合您頻道的定位MTV - 清楚的定位節目內容：音樂 + 娛樂收視族群：青少年觀眾心理：我們 vs 他們

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如何找出您的頻道個性如何知道從那裡定位您的頻道洞悉巿場的機會在那裡從消費者從競爭者從頻道本質

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如何找出您的頻道個性頻道定位後需要頻道的承諾來支援

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如何找出您的頻道個性頻道定位後需要頻道的承諾來支援品質 : TV.AT ITS BEST - Showtime

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如何找出您的頻道個性頻道定位後需要頻道的承諾來支援量 : BIGGEST MOVIE LIBRARY IN THE WORLD - Turner Classic Movie

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如何找出您的頻道個性頻道定位後需要頻道的承諾來支援及時性 : IT’S TIME TO GET CONNECTED - MSNBC

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如何找出您的頻道個性頻道定位後需要頻道的承諾來支援依賴性 : WHENEVER and WHEREVER - BBC NEWS

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如何找出您的頻道個性頻道定位後需要頻道的承諾來支援歸屬感 : WELCOME HOME - CBS

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如何找出您的頻道個性頻道定位後需要頻道的承諾來支援品質量及時性依賴性歸屬感

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希望電視更好看

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謝謝

James Chung 鍾九思Creative Director, BDA Asia & BUG MEDIA

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Q & A

James Chung 鍾九思Creative Director, BDA Asia & BUG MEDIA

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31/10/2009 廈門 , 中國

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