ملتقى التميز المؤسسي 2015 - اليوم الثاني - how to innovate

HOW TO INNOVATEMichael Allen

Ready my blog www.everythingbrilliant.co.uk@Brillianttideas

http://uk.linkedin.com/pub/michael-allen/0/360/b03/

Learn more about idea management software www.TalkFreely.com

Copyright Michael Allen, EverythingBrilliant.co.uk 2014

About me…..- Innovator- Speak, blog about and help organisations innovate- Partner in a idea management software business called TalkFreely- I ‘walk the talk’ and share all my ideas online

IDEAS STICK

How to Innovate (in <40 mins)

There’s some BAD news and some GOOD news

Innovation isn’t always easy,

BUT it is simple

Solve a problem people care about

3 Innovation Horizons

What in this photograph of a colleague’s desk will change in

the next 5 years?

Or ask us to think of the future

Provocations can jolt us into an emotional state

Or inspire us

What processes or process steps do you take that waste time or add no value?

Or ask questions that don’t get asked enough

First, the basics.

What are ideas?

It’s as simple as that.

MORE CONNECTIONS = MORE IDEAS

Go where smart people go

Be inquisitive

Go where ideas thrive

Allow yourself to be inspired

We can trigger more connections with

- Questions / challenges- Events- Tools / training / inspirations

#IdeaHacksTake something and hack it by changing or re-organising some of the components to create new value

#PainStormingGo looking for pain or problems and dare to imagine that just because it hasn’t yet been solved, that it can be solved

#DifferentiationTake existing products and change the value proposition by changing the utility, configuration or customer experience

Blue sky thinking, radical ideas that can make the World better

#BlueSky

#Reverse InnovationRather than ask for ideas, ask the opposite then reverse them

#Ideation Tools

#DifferentiationTake existing products and make it different by changing the; - value proposition (what it offers people)- the utility (how it works / what it does)- the configuration or (the way it is sold or offered)- Customer experience (how people use and interact with it)

#Your ChallengeTake existing your product or one of your products and seek ideas by changing the; - value proposition (what it offers people)- the utility (how it works / what it does)- the configuration or (the way it is sold or offered)- Customer experience (how people use and interact with it)

Why I share my ideas

- Because all things are difficult before they are easy

- The idea is the first and easiest step- The more ideas you have, the more

ideas you have

#LeanUXUsing Lean as a strategic Innovation Tool

#Idea Canvas6 questions to test any idea

#Dump&ClumpA fast way to evaluate ideas

Understanding the customer experience through storyboarding

#Storyboarding

Idea Evaluation Tools

#IdeaCanvasA 6 step model to describe any idea

#1. My idea is..a product that..a solution to..a service for

Brilliant Idea #298 is an app called Trading Places. It allows people to trade, for

example their seat on a train or place in a queue

with someone that is happy to pay for their place

#2. My idea solves the problem that

Brilliant Idea #298 is an app called Trading

Places. It allows people to trade, for example their seat on a train or place

in a queue with someone that is happy to pay for

their place

My idea solves the problem that many of the things

we value are over-subscribed and, if we

could, we’d happily pay more to jump a queue or

have a seat

#3. The Problem affectsWho are your early adopters likely to be?

Brilliant Idea #298 is an app called Trading Places. It allows people to trade, for example

their seat on a train or place in a queue with someone that is happy to pay for their place

My idea solves the problem that many of the things we value are over-subscribed and, if we could, we’d happily

pay more to jump a queue or have a seat

The problem affects regular users of public transport and millennials

that eat out regularly

#4. They care enough to adopt my idea because (this is the hardest one)

Brilliant Idea #298 is an app called Trading Places. It allows people to trade, for example

their seat on a train or place in a queue with someone that is happy to pay for their place

My target users care enough about

the problem because they value their time more than

their money

The problem affects regular users of public

transport and millennials that eat out

regularly

#5. My idea solves the problem by

Places. It allows people to trade, for example their

seat on a train or place in a queue with someone

that is happy to pay for their place

regularly

My target users care enough about the

problem because they value their time more

than their money

My idea solves the problem by

integrating with other social tools to link people ‘with’

and people ‘without’

#6. I can test my idea by

Places. It allows people to trade, for example their seat on a train or place

in a queue with someone that is happy to pay for their place

regularly

My target users care enough about the

problem because they value their time more

than their money

My idea solves the problem by integrating with other social tools to link people ‘with’ and

people ‘without’

I can test the app by running social media marketing campaigns to test

whether people sign-up

BUT remember,

innovation and ideas are NOT the same

BUT it’s worth it.....- Innovative organisations generate more value- Solves problems for individuals, organisations and communities- Makes fortunes, generates value and drives growth- Innovation has never had a greater currency (but the speed at which innovation can become obsolete is faster than ever)

Final Thought“The way to get started, is to stop talking and get started”!

1. Choose a problem to solve or opportunity to exploit

2. Challenge people and help them to find ideas

3. Build a crowd to help you find the good from not so good ideas, and collaborate to turn the good into great ideas

4. Test and prototype the best5. Implement to innovate

Ask for help. Connect to me if you want to know more @Brillianttideas or on my blog www.EverythingBrilliant.co.uk

THANKYOUMichael Allen

Ready my blog www.everythingbrilliant.co.uk@Brillianttideas

http://uk.linkedin.com/pub/michael-allen/0/360/b03/

Learn more about idea management software www.TalkFreely.com

The Idea to Innovation Business Model Canvas

IdeaDescribe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.

FunctionWhat problem does your idea solve?

SolutionHow does your idea solve the problem?What are the key features?How does it work?How does it differentiate between other existing solutions?What makes your idea valuable and compelling?

Idea Owner: ______________________________Date: __________

i2i Business Model Canvas

GO / NO-GO

Key Activities

Commercial

Alignment

Resources

How does this idea link to the organisation’s strategic objectives?

Idea to Prototype

Strategic

Alignment Describe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.

What are the key activities that need to be done to develop this idea

How does this idea align to the organisation’s commercial objectives? Who is the target user?How much money will it make / save

Other than you and your team, what resources do you need to develop this idea

Idea Owner: ______________________________Date: __________

Help Help

HelpHelp

GO / NO-GO

Key Activities

Commercial

Alignment

Resources

Idea to Prototype

Strategic

Socialising your idea

Some ideas will run out of steam and never get socialised. The idea raiser is better informed for next time

Socialising your idea will prompt questions / insights / improvements so this will be an iterative process before submission for a go / no-go decision

GO / NO-GO

Idea Owner: ______________________________Date: __________

Help Help

HelpHelp

GO / NO-GO

Key Activities

Commercial

Alignment

Business case

to prototype

Prototype

Resources

Idea to Prototype

Commercialise

Strategic

Do we have the right distribution partners? Our key Partners are:

Build the innovation taking into account the findings from the prototype

Perform the prototype / test and record the results. Did it meet the expectations in the business case?Do you need to recalculate the business case? Are your target users involved in the testing?

What’s the business case to prototype the idea?What will it cost?Who will sponsor it?Do we have the appropriate partners in place to test it?Is the funding in place?

Socialising your idea

Some ideas will run out of steam and never get socialised. The idea raiser is better informed for next time

Prototype to Innovation

Socialising your idea will prompt questions / insights / improvements so this will be an iterative process before submission for a go / no-go decision

GO / NO-GO

Idea Owner: ______________________________Date: __________

Help Help

HelpHelp

GO / NO-GO

First steps- Find your intrapreneurs- Challenge them- Support and mentor them

(or get them help and support)

- Don’t stop. This takes time

HOW BIG ORGANISATIONS CAN INNOVATE LIKE STARTUPS

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