소셜 미디어 마케팅 이야기
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소셜 미디어 마케팅ㅇ ㅣ ㅇ ㅑ ㄱ ㅣ소셜 미디어 마케팅ㅇ ㅣ ㅇ ㅑ ㄱ ㅣ
20120718 / 권혁빈(@binssii)
첫 번째 이야기
응? 소셜 미디어?
첫 번째 이야기
응? 소셜 미디어?
소 셜 미 디 어
아니면…?
진정하시고…
정의i
사람들의 의견, 생각, 경험, 관점 등을 서로 공유하기 위해 사용하는 온라인 도구나 플랫폼
정의i
사람들의 의견, 생각, 경험, 관점 등을 서로 공유하기 위해 사용하는 온라인 도구나 플랫폼
ParticipationOpenness
ConversationConnectedness
Immediacy
특징i
ParticipationOpenness
ConversationConnectedness
Immediacy
ParticipationOpenness
ConversationConnectedness
Immediacy
하나씩 볼까요?
ParticipationParticipation
OpennessOpenness
ConversationConversation
ConnectednessConnectedness
ImmediacyImmediacy
혹은…?
두 번째 이야기
소셜 미디어로 마케팅을 하면 좋아?
두 번째 이야기
소셜 미디어로 마케팅을 하면 좋아?
좋아요좋아요
환상의 조합지금해볼까요?
+
환상의 조합
+
마케팅 소셜미디어
자, 그럼…
소셜 미디어,마케팅에좋은 이유?
소셜 미디어,마케팅에좋은 이유?
확.산.유.리.
확산 속도1min:80RT2min:300RT
허브Keith, brian
평판>팔로워
비.용.절.감.
여긴 어디일까요?
2조 3천억/1년 (2007년 기준)2조 3천억/1년 (2007년 기준)
구글의 연간 데이터 센터 유지비용
무임승차는 아니겠지만…
다.양.활.용.
Whispering
MegaphoneMegaphone
많.은.사.람.
세 번째 이야기
그럼, 보여 줘봐!
세 번째 이야기
그럼, 보여 줘봐!
Museum of Me
KLM Meet & Seat
C & A Fashion Like
@olleh twitter calendar
Uniqlo Lucky Line
Contents Curation
Curators of Sweden
Huggies
i Tour Seoul
Delicious Seoul Story
Blendtec
Tipp-Ex
헐…
네 번째 이야기
그럼, 우린 어떻게 해?
네 번째 이야기
그럼, 우린 어떻게 해?
우선 필요한
네가지
전략
전문가
충분한 예산
공부
자, 그럼…이번에도
우리 회사소셜미디어마케팅어떻게할까?
우리 회사소셜미디어마케팅어떻게할까?
1. Research
Competition
기본은…
Customer Company
Competition
3C
이런 것도신경 써주세요!
이런 것도신경 써주세요!
가이드라인
생각해볼까요?
사람들이소셜미디어를하는 이유는?
사람들이소셜미디어를하는 이유는?
2. Strategy
GoalGoal
소셜 미디어는목표가 아니다!소셜 미디어는목표가 아니다!
KGI<
Key Goal IndicatorKGI
KPI<
Key Performance Indicator
Social Media Interaction Metrics참고하세요!
KeyPerformanceIndicator
KeyPerformanceIndicator
*http://econsultancy.com/us/blog/4887-35-social-media-kpis-to-help-measure-engagement
Brand PersonalityBrand Personality
쿨가이
트윗기
광고광고
페이스북 광고1
페이스북 광고2
3.Development
Which one?
참고하세요!
지금중국의소셜 미디어는?
지금중국의소셜 미디어는?
개발자나디자이너없어도…
개발자나디자이너없어도…
개발자나디자이너없어도…
참고하세요!
같은 색다른 이해
4.Engagement
밀땅!밀땅!
센스!센스!
참고하세요!
EngagementEngagementEngagement
EngagementEngagementEngagement
통계!
지금해볼까요?
통계!
생각해볼까요?
프로모션을확산시키는방법은?
프로모션을확산시키는방법은?
생각해볼까요?
프로모션을확산시키는방법은?
프로모션을확산시키는방법은?
Friendship Paradox
응용하면…?
서울여행을 함께 할 @친구
5.Measurement
ROI >ROC
투자대비효과(ROI)
현재고객획득 잠재고객획득MicroSite
Banner AD
비용대비효과(ROC)
Banner AD
Keyword AD
서포터즈:소셜미디어
미드필더:Banner AD
포워드:Keyword AD
미드필더:Banner AD
소셜 미디어의각종 통계활용소셜 미디어의각종 통계활용
발표 시간에 보여드렸던 통계는 외부 공개가 어렵네요. ^^
다시 한번 복습!
진짜?
ㄱ ㅅ ㄱ ㅅㄱ ㅅ ㄱ ㅅ
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Sources3장Museum of mehttp://www.youtube.com/watch?v=qfd54nYPhXkKML Meet & Seathttp://www.youtube.com/watch?v=eL2lWn7oup4C&A Fashion Likehttp://www.youtube.com/watch?v=K4qdNb6FvGYShitterhttp://www.getshitter.com/Olleh Calendarhttp://cfile9.uf.tistory.com/image/186F7A4B4D63447E06A3C9Uniqlo Lucky Linehttp://www.youtube.com/watch?v=KTA91-2XjDYContents Curationhttp://www.herbertkikoy.info/wp-content/uploads/2012/04/content-curation.jpgAmazing Thailandhttp://pinterest.com/amazingthailand/Etsyhttp://pinterest.com/etsy/Minihttp://pinterest.com/officialmini/Curators of Swedenhttp://www.youtube.com/watch?v=d3e7_NJznNY옹알이 통역기http://www.youtube.com/watch?v=fdkIQkEm_6QBalancing Experthttp://www.youtube.com/watch?v=MEcVOZiK4i4Delicious Seoul Storyhttp://www.youtube.com/watch?v=_2g-RMoVEVs&feature=plcpBlendtechttp://www.youtube.com/user/Blendtec/videosTipp-Exhttp://goo.gl/3UABMKoalahttp://stg.memoryst.net/image/d/b/db35b1f3d006b037c6acf898da036d58/640x0.jpg
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