marketing shake 2015: data driven | data is brief
Post on 13-Jan-2017
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Data is the Brief
Chloe Gottlieb, SVP, ECD
SINGAPORE
SÃO PAULO
BUENOS AIRES
BUCHARESTLONDON
STOCKHOLM
NEW YORK
CHICAGO
SAN FRANCISCO
SYDNEY
LA AUSTIN
PORTLAND
ISTANBUL
SHANGHAI
1,725Staff
Worldwide
SANTIAGO
Digital Agency of the Decade
Agency of the Year 2015
Global Agency of the Year in Mobile 2013
Ten Most Innovative Companies 2013
Innovator of the Year 2013
Digital Agency of the Year 2014
Most Awarded Advertising Agency 2015
Agency of the Year 2015
R/GA For the Connected Age
Data is fluid like water. It can be handled in great volume or at a small trickle. It can move quickly or stay perfectly still. It provides raw material to be shaped into countless creative forms.
Think Make
Think MakeInsight Idea Execution Data
Think MakeInsight Idea Execution Data
Think MakeData Insight Idea Execution
Data is a starting point
Data is the Brief
Think MakeInsight Idea Execution Data
Think MakeData Insight Idea Execution
Cultural DataBehavioral DataPublic DataSensorial Data
Think MakeData Insight Idea Execution
Cultural DataBehavioral DataPublic DataSensorial Data
Think MakeData Insight Idea Execution
Cultural DataBehavioral DataPublic DataSensorial Data
Think MakeData Insight Idea Execution
Cultural DataBehavioral DataPublic DataSensorial Data
Think MakeData Insight Idea Execution
Data Visualization Data + Experiential
Data-Driven ServicesData-Driven Platforms
Think MakeData Insight Idea Execution
Data Visualization Data + Experiential
Data-Driven ServicesData-Driven Platforms
Think MakeData Insight Idea Execution
Data Visualization Data + Experiential
Data-Driven ServicesData-Driven Platforms
Think MakeData Insight Idea Execution
Data Visualization Data + Experiential
Data-Driven ServicesData-Driven Platforms
The Work
Think MakeData Insight Idea Execution
Cultural DataBehavioral DataPublic Data Sensorial Data
Think MakeData Insight Idea Execution
Data Visualization Data + Experiential
Data-Driven ServicesData-Driven Platforms
Think MakeData Insight Idea Execution
Cultural DataBehavioral DataPublic Data Sensorial Data
Think MakeData Insight Idea Execution
Data Visualization Data + Experiential
Data-Driven ServicesData-Driven Platforms
Think MakeData Insight Idea Execution
Cultural DataBehavioral DataPublic Data Sensorial Data
Think MakeData Insight Idea Execution
Data Visualization Data + Experiential
Data-Driven ServicesData-Driven Platforms
10,00040049
FlavorPrint
Think MakeData Insight Idea Execution
Cultural DataBehavioral DataPublic DataSensorial Data
Think MakeData Insight Idea Execution
Data Visualization Data + Experiential
Data-Driven ServicesData-Driven Platforms
Think MakeData Insight Idea Execution
Cultural DataBehavioral DataPublic Data Sensorial Data
Think MakeData Insight Idea Execution
Data Visualization Data + Experiential
Data-Driven ServicesData-Driven Platforms
“What’s missing from the digital landscape is a cultural context.
We need to bring an emotional connection back to the act of music discovery.”
Humans + Technology
Looking Forward
Volume, Velocity, and Variety
In 2020 the world will generate 50X more data than it did in 2011
2011
2020
The stakes will be higher
Data is the Brief
Start at the Intersection
Design+ Strategy+ Technology+ Business
Cambiá antes de quetecambien
Thank youChloe.Gottlieb@rga.com@chloalo
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