new product

New Product

By Helen Bai Hye Shin Lee

Safa Sharkawi

Kyung Jin Jung

Do you have this experi-ence?

No one more space?

Where can I park my car?

Parking Guide

Parking GuideParking screenMagnetic sensor

Wireless link

Puts sensor on parking spot

Installed at the entrance

Maintain it with electronic devices together

How to work

Sensor

reacta. Signal

is

Gener-ated

b.Trans-mits

To screen

Screen

changes

All light

Turn on

One light

Turns off

Full

Available

Show B

Show A

Leave

Signal

disap-pear

Park in

Light Turn on

Light Turn off

Parking lot is Avail-able

Screen BScreen A

Sorry Parking Lot is Full

Target Market

Parking Guide

Image

Auto-matic !

Conve-nient ! SAVE

TIME

Features & BenefitsO Show which parking

spaces are availableO Reservation(optional)

O Account numbers of parking car for survey

O Record(Car’s license number, time, date, car’s model, color etc.)

O Recognize by sensor for customers (optional)

O Saving time & money

O Convenient Parking Save time, gas, and money Reduce air pollutionO Use information for com-

pany (How many cus-tomers came)

O Apply information for emergency situation

O Account parking fee

Where to Buy

Off-line Walmart Best buy Radioshack Office depot SearsOn-line: Amazon.com ebay.com App by Smart phone

How much does it cost?

Screen Size Price100” $500

120” $750

Sensor Price ($4.12 each sensor)

Package 1 (50sen-sors)

$206 (10%Discount)

Package 2 (100sen-sors)

$412 (15%Discount)

Package 3 (300sen-sors)

$1,236 (20%Discount)

Warranty 1 year for fixing Return through 30

daysAdvertis-

ing Infomercials Stuffers Cold call Email-spam

Result of Survey May 29, 2012

14 people

Under 5 minutes5-10 minutes10-15 minutes15-20 minutesmore than 20 minutes

28.57%

42,85%

14.29%

14.29%

2. How many minutes does it take to get parking spots when you go to complex places like shopping mall, airport, stadium etc.?O under 5 minutesO 5-10 minutesO 10-15 minutesO 15-20 minutes O more than 20 minutes

Very Nec-essaryNecessaryNeutralUnnecessaryVery Un-necessary

35.71%

42.85%

14.29%7.14%

3. If you spent time more 10 minutes to find parking spaces, how do you think Parking Guide is necessary? O Very Necessary O Necessary O Neutral O Unnecessary O Very unnecessary

1. Gender

O Male

O Female

MaleFemale

28.57%

71.43%

4. Can parking lots installed Parking Guide at-tract more cus-tomers?O Yes 78.57%O No 21.43%

5. Are Parking Guide’s benefits useful?O Yes 85.71%O No 14.29%

6. When you go to parking lots installed Parking Guide, can you feel convenient and fast parking?O Yes 92.86%O No 7.14%

7. If you were CEO of com-pany, do you want to try Park-ing Guide?O Yes 85.71%O No 14.29%

8. Are prices and warranty of Park-ing Guide rea-sonable?O Yes 85.71%O No 14.29%

9. Are Parking Guide’s promo-tion advertise-ment appropri-ate?O Yes 92.86%O No 7.14%

10. Which part you want to change? Why?11. What advices or opinion do you have for Parking Guide? - screen price: more than $1,000(50”) - Develop application for smart phone - Notice empty spaces : Light change to Green : Flash lights