the first fifteen minutes : at media 2011 london

The first 15 minutes

Designing great new user experiences

Daniel Burka

@dburka

1 hour 5 minute walk

RULE ONEUnderstand your new visitor

Credit: Flickr user ‘Ian Hampton’

RULE TWODate before you propose

Credit:Flickr user‘Ninjam83’ RULE THREE

Introduce the experience in phases

RULE FOURExperience education

Credit: Flickr user ‘Hayley Young’

Credit: Flickr user ‘FHKE’

Credit: Flickr user ‘Leo Reynolds’

... glass houses

Credit: Flickr user ‘x-ray delta one’

Photo credit: Jeremy Keith

“We design for ourselves first”

Jason Fried, 37 Signals

Credit: Scarleth White

Design with empathy Backed by research and data

1 Front-load the new user experience

2 Express trip to your ‘ah ha’ moment

3 Education as an experience

1 Date before demanding commitment

Get your users invested before you propose

Credit: Flickr user ‘Ben Haisch’

“Save your progress”

Help people make something they’d hate to lose.

Credit: Flickr user ‘karpov the wrecked train’

Or provide a treasure map

That thing over the wall is worth your investment

Credit: Flickr user ‘Fanboy 30’

2 Understand your new user

Don’t bury the lead

Credit: Flickr user ‘Mike Bailey-Gates’

Discovering the “Ah ha” moment

Facebook

But then...

5%

2004 20102005 2006 2007 2008 2009

200 MM

300 MM

400 MM

500 MM

5%

100 MM

Rob is new to Facebook.

Suggest friends for Rob

Suggest a profile picture

Rob is new to Facebook.

Suggest friends for Rob

Suggest a profile picture

4,000,000 per day

50,000 per day

Researching New Users

Twitter

Teach new people without relying on a textbook

Credit:Flickr user

‘kcolwell’

3 Make education an experience

Cut the Rope

Cut the Rope

Cut the Rope

Cut the Rope

Cut the Rope

See your new user experience with fresh eyes

Get newcomers invested right away

Find your ‘aha moment’ and get to it quickly

Set small goals that expand into larger ones

Teach by doing as well as by telling

Don’t neglect your new user experience

Thanks! Questions?

Slides will be at slideshare.net/dburka tomorrow

Honest feedback to @dburka or danielburka@gmail.com