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Project Analysis & Management 1 JIMMA UNIVERSITY COLLEGE OF BUSINESS & ECONOMICS PROJECT ANALYSIS & MANAGEMENT MBA 721 ACADEMIC YEAR: 2011/2003 INSTRUCTOR: AREGA SEYOUM

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Project Analysis & Management 1

JIMMA UNIVERSITYCOLLEGE OF BUSINESS & ECONOMICS

PROJECT ANALYSIS & MANAGEMENT

MBA 721

ACADEMIC YEAR: 2011/2003

INSTRUCTOR: AREGA SEYOUM

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CHAPTER ONE1. INTRODUCTION

The term project may be defined as a series of related activities (jobs) usually directed toward some major output and requiring a significant period of time to perform.

A project is an activity that require resource, time, objective, with fixed deliverables.

A project is accomplished by performing a set of

activities. For example, construction of a house is a project. It consists of many activities like digging of foundation pits, construction of foundations, construction of walls, construction of roof, fixing of doors and windows, fixing of sanitary fittings, wiring, etc.

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Four key considerations always are involved in a project:(1) What will it cost?(2) What time is required to complete the project?(3) What technical performance capability will it provide?(4) How will the project results fit into the design and implementation of organizational

strategies?

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Typical Project Examples

(a) Construction projects

(b) Development projects(c) Weddings, remodeling a home, and moving

to another house are certainly projects for the families involved

(d) Company audits, major litigations, corporate relocations, and mergers are also

projects.

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Project Goals Virtually every project has three overriding

goals: to accomplish work for a client or end-user in accordance with budget, schedule, and performance requirements.(i) Budget: the budget is the specified or

allowable cost for the project.-It is the target cost of the work to be done.

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(ii) Schedule: the schedule includes the time period over which the work will be done and the target date for when it will be completed.

(iii) Performance Requirements: Specify what is to be done to reach the end-item or final result.

Note: The three goals are interrelated and must be addressed simultaneously; exclusive emphasis on any one goal is likely to detract from the others.

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The above goals can be met in two ways:

• By using project management disciplines and project management tools, and

• By following project management processes.

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Project Management

Project management is an organized venture for managing projects.

It involves scientific application of modern tools and techniques in planning, financing, implementing, monitoring, controlling and coordinating unique activities or tasks or produce desirable outputs in accordance with the pre-determined objectives within the constraints of time and cost.

“Project management is the skills, tools and management processes required to undertake a project successfully”.

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Project management comprises:

A set of Skills. Specialist skills and experience are required to reduce the level of risk within a project and thereby enhance its likelihood of success.

A Suit of Tools. Various types of tools are

used by project managers to improve their chances of success. Examples include registers, planning software, modelling software, audit checklist and review forms.

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A Series of Processes. Various management techniques and processes are required to monitor and control time, cost, quality and scope of projects. Examples include time management, quality management, change management, risk management, etc.

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Every person, every organization and every nation is concerned with project management. An individual builds a house. It is a project to

him. An organization sets up new factory. It is a

project for the organization. The government of a country builds high

ways, dams, thermal power plants, hydropower plants, airports, etc. These are all projects that a country undertakes.

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Project Characteristics

Major project characteristics are as below: 1. Objectives

A project has a set of objectives or a mission. For example, the objective of a project may be construction of a highway connecting two cities “A” and “B”, covering a distance of 200 km. Once the construction of the highway is completed the project comes to an end.

The objective is specified in terms of cost, schedule, and performance requirements.

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.. …Cont’d

2. Life Cycle A project has a life cycle. The life cycle

consists of the following stages:

a) Project Initiationb) Project Planningc) Project Execution, andd) Project Closure

The task, people, organizations, and other resources change as the project moves from one phase to the next.

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a) Project Initiation

It is the first phase in the project In this phase a business problem (or opportunity) is

identified and a business case which provides various solution options is defined.

A feasibility study is then conducted to investigate the likelihood of each solution option addressing the business problem and a final recommendation is put forwarded

Once the recommended solution is approved, a project is initiated to deliver the approved solution

A “Term of Reference” is completed, which outlines the vision, objectives, scope, deliverables and structure of the new project, and a Project Manager is appointed.

Then the Project Manager begins recruiting a project team and establishes a Project Office environment.

Approval is then sought to move into the detail planning phase.

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b) Project Planning

Once the scope of the project has been defined in the “Terms of Reference”, the project enters the detailed planning phase. This involves the creation of a:

Project Plan (Outlining the activities, tasks, dependencies and timeframes)

Resource Plan (listing the labour, equipment and materials required)

Financial Plan (identifying the labour, equipment and materials costs)

Quality Plan (providing quality targets, assurance and control measures)

Risk Plan (highlighting potential risks and actions taken to mitigate them).

Procurement Plan (identifying products to be acquired from external suppliers).

Communications Plan (listing the information needed to inform stakeholders)

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c) Project Execution

This phase involves the implementation of each activity and tasks listed in the Project Plan.

While executing the activities and tasks, a series of management processes are undertaken to monitor and control the deliverables being produced by the project.

Once all the deliverables have been produced and the customer has accepted the final solution, the project is ready for closure.

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d) Project Closure

Project closure involves:- releasing the final deliverables to the

customers, Handing over project documentation, Terminating supplier contracts, Releasing project resources and

communicating the closure of the project to all stakeholders.

The last remaining step is to undertake a Post Implementation Review to quantify the overall success of the project and list any lessons learnt for future project.

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…Cont’d

3. Definite Time Limit (Temporary) A project has a definite time limit. It cannot

continue forever.

4. Uniqueness Every project is unique and no two projects are

similar. Constructing a highway connecting two cities A & B and constructing another highway between cities C & D are unique in themselves. In view of the differences existing in the organization, infrastructure, location, technical specifications and the people behind the projects.

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5. Teamwork Any project calls for the services of experts

from a host of disciplines. Coordination among the diverse areas call for teamwork. Hence, a project can be implemented only with teamwork.

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6. Complexity A project is complex set of activities relating to

diverse areas. Technology survey, choosing the appropriate technology, procuring the appropriate machinery and equipment, hiring the right kind of people, arranging for financial resources, execution of the project in time by proper scheduling of the different activities, etc. contribute to the complexity of the project.

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8. Risk and Uncertainty- a risk free project cannot be thought of.

9. Sub-contracting- to give a contract to somebody else to do part of the work.

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Reasons for Project Initiation

The basic purpose of initiating a project is to accomplish some goals. Projects are initiated either to take advantage of an opportunity or to solve a problem, i.e.

1. to respond to a new customer request and to the environment,

2. to improve trouble handling (solve/correct problems).

3. to respond to a regulatory ruling.

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Project Terminology

When discussing project management, it is sometimes useful to make a distinction between such terms as project, program, task, and work packages.

The military, the source of most of these terms, generally uses the term program to refer to an exceptionally large, long-range objective that is broken down into a set of projects. These projects are further divided into tasks, which are, in turn, split into work packages that are themselves composed of work units. Here is the hierarchy.

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Program – refers to a group of projects. Project – a specific, finite task to be accomplished. Task – is a further subdivision of a project. Work packages – is a group of activities combined to

be assignable to a single organizational unit. Work unit – refers to the smallest unit in a project

activity.

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PM Objectives

The objective of PM is to inform professionals in the art and science of directing and coordinating human, equipment, material and financial resources to develop a project in a way that they could give maximum attention to project details in the most cost-effective way possible while maintaining a broad perspective.

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Project management as its objectives could enhance the following attributes of professionals: Technical skill, Communication skill, Decision making skill, Problem-solving skill, Interpersonal skill, Leadership skill,

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Project Management Derivers: What Causes PM?

1. The expansion of knowledge (knowledge explosion)

2. The increasing demand for new products (services)

3. The increase in world wide market4. Increased competition 5. The belief that “better living through technology”6. Expanding size of projects – some projects may

be expanding too much thus requiring project management.

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Typical Project Problems

1. Scope may not be clearly defined when commitment is made to a client.

2. There may not be enough resources allocated (people, money, materials, time, space, etc).

3. Conflict of interest between or among stakeholders (ops vs. engineers, sales vs. technical support, line vs. staff).

4. Commitment to unrealistic dates – the PM may be too optimistic about the completion date of the project.

5. There may be unclear roles and responsibilities.

6. Things may go wrong for some natural reasons.

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Functions of the Project Managers

Project managers perform the following major functions:

1. Plan work (scope, budget, schedule),2. Obtain and manage resources, 3. Resolve conflicts and problems, 4. Motivate people 5. Communicate to the team, to the organization,

and to the clients, 6. Set priorities, 7. Make decisions, 8. Control technical quality, budget, and schedule 9. Integrate multiple skills

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PM at Work – Preliminaries

1. Understanding project finance and evaluation helps understand the economic challenges faced by owners and contractors.

2. Deciding on fundamentals of contract delivery type (organizational method, Award method (who hired? Who decide) contract type (how to pay?)

3. Financing mechanisms public, Private and hybrid funding

4. Evaluation measures (NPV, IRR, Cost-benefit, ARR etc).

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CHAPTER TWO2. PROJECT CYCLE

Before any project is actually realized it goes through various planning phases. Therefore, the different phases through which a project passes constitutes what is often called “the project cycle”. The main features of this process are information gathering, analysis and decision making.

There are various models that deal with the project

cycle. However, here we give more emphasis on the basic models. The Baum’s cycle and UNIDO project cycle.

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1. The Baum cycle (World Bank Procedures) The first basic model of a project cycle is that of

Baum (1970), which has been adopted by the world bank and initially recognized four main stages, namely:

1. Identification 2. Preparation 3. Appraisal and selection 4. Implementation

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At a later stage (in 1978) the author has added an additional stage called “Evaluation” which usually closes the cycle as it gives rise to the identification of new projects. Thus, making the stages 5 in number. Each of these stages are discussed briefly below.

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Stage 1. Identification

The first stage in the cycle is to find potential projects.

Some sources of projects are given here:- Some may be “resource based” and stem from

the opportunity to make profitable use of available resources.

Some projects may be “market based” arising from an identified demand in home or overseas markets.

Others may be “need based” where the purpose is to try to make available to all people in an area of minimal amounts of certain basic material requirements and services.

Well informed technical specialists and local leaders are also common sources of projects.

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Technical specialists will have identified many areas where new investment might be profitable, while local leaders may have suggestion about where investment might be carried out.

Ideas for new projects also come from proposals to extend existing programs.

NB. In general, most projects start as an elementary idea. Eventually, some simple ideas are elaborated into a form to which the title “Project” can be

formally applied.

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Stage 2. Preparation (Pre-feasibility and/or feasibility studies)

Once projects have been identified, there begins a process of progressively more detailed preparation and analysis of project plans.

At this stage the project is being seriously considered as a definite investment action.

Project preparation (or formulation) covers the establishment of technical, economic and financial feasibility.

Decisions have to be made on:- The scope of the project Location and site Soil and hydrological requirements, Project size (farm or factory size) etc.

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Resource base investigations are undertaken and alternative forms of projects are explored.

Complete technical specifications of distinct proposals accompanied by full details of financial and economic costs and benefits are the outcome of the project preparation stage. The project now exists as a set of tangible proposals.

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Stage 3. Appraisal

After a project has been prepared, it is generally appropriate for a critical or an independent review to be conducted. This provides an opportunity to reexamine every aspect of the project plan to assess whether the proposal is appropriate and sound before large amount of money is committed.

Appraisal should cover at least seven aspects of a project, each of which must have been given special consideration during the project preparation phase.

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a. Technical – here the appraisal concentrates in verifying whether what is proposed will work in the way suggested or not.

b. Financial– to see:- if money needed for the project have

been properly calculated. - their sources are identified, and - reasonable plans for their repayments are

made. c. Commercial – to examine whether the necessary

inputs for the project are supplied. - to see whether the arrangements for the

disposal of the products are verified.

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d. Incentive - to see whether things are arranged in such a way that all those whose participation is required will find it in their interest to take part in the project.

e. Economic – to see the economic significance of the project towards the nation’s development.

f. Managerial – this aspect of the appraisal examines: to see if the capacity exists for operating the

project, and to see if the responsible ones are given

sufficient power and scope to do what is required.

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g. Organizational – to see if it is organized internally and externally into units so as to allow the proposals to be carried-out properly and to allow for change as the project develops.

On the basis of this appraisal report financial

decisions are made – whether to go ahead with the project or not.

NB 1. If the project involves loan finance, the lender will almost certainly wish to carryout his own appraisal before completing negotiations with the borrower.

2. Comments made at the appraisal stage possibly results in alterations in the project plan (Project proposal).

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Stage 4. Implementation

The objective of any effort in project planning and analysis clearly is to have a project that can be implemented to the benefit of the society. Thus, implementation is perhaps the most important part of the project cycle.

In this stage, Funds are actually disbursed to get the projects

started and keep running, A major priority during this stage is to ensure that

the project is carried out in the way and within the period that was planned.

It is during implementation that many of the real problems of projects are first identified. Therefore, to allow the management to become aware of the difficulties that might arise, recording, monitoring and progress reporting are important activities during the implementation stage.

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Stage 5. Evaluation

The final phase in the project cycle is evaluation. Once a project has been implemented, it is often

useful, to look back over what took place, to compare actual progress with the plans, and to judge whether the decisions and actions taken were responsible and useful.

Evaluation is not limited only to completed projects. It is important managerial tool in ongoing projects. And formalized evaluation may take place at several times in the life of a project.

Evaluation should be undertaken when a project is terminated or is well into routine operation.

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2. UNIDO – Project Cycle

UNIDO has established a project cycle comprising three distinct phases:

I. The pre-investment II. The investment, and III. The operational phase

Each of these three phases is divided into stages, some of which constitute important consultancy, engineering and industrial activities.

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I. The Pre-investment Phase

The pre-investment phase comprises several stages: i. Identification of investment opportunities

(Opportunity Study)ii. Analysis of project alternatives and

preliminary project selection (pre-feasibility and feasibility studies) and

iii. Project appraisal and investment decisions (appraisal report).

NB. Support or functional studies are also part of the project preparation stage and are usually conducted separately, for later incorporation in the pre-feasibility or feasibility study.

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A. Opportunity Studies: The identification of investment opportunities

is the starting point in a series of investment related activities.

It may also eventually even be the beginning of the mobilization of investment funds.

The opportunity study would analyses: The general availability of natural resources, Future demand for consumer goods, Imports substitution and export possibilities, Environmental impact, Expansion of existing capacity, etc.

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…Cont’d Opportunity studies could be general or specific:

i. General Opportunity Studies (Sector Approach): It requires an analysis of the overall investment

potentials in developing countries and the general interest of developed countries in investing abroad.

It could be:- (a) Area studies - designed to identify opportunities on a given areas (Adm. Province, backward regions, etc), (b) Industry studies – to identify opportunities to delimit industrial branch, and (c) Resource-based studies – to reveal opportunities based on the utilization of natural, agricultural or industrial resources.

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ii. Specific Project Opportunity Study (Enterprise Approach):

Involves the identification of specific investment requirements of individual project promoters

Are seen in the form of products with potential for domestic manufacture

A specific project opportunity study may be defined as the transformation of a project idea into a broad investment proposition.

NB. Opportunity studies are rather sketchy in nature and rely more on aggregate estimates than on detailed analysis. Cost data are usually taken from comparable existing projects and not from suppliers quotations.

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Cont’d

B. Pre-feasibility Studies: The project idea must be elaborated in a more

detailed study. However, formulation of a feasibility study that enables a definite decision to be made on the project is a costly and time-consuming task. Therefore, before assigning large funds for such a study, a further assessment of project idea might be made in a pre-feasibility study. The objectives of which are to see whether

All possible project alternatives have been examined,

The project concept justifies detailed study, All aspects are critical and need in-depth

investigation through functional (sup) studies The project idea is viable and attractive for a

particular investor or investor group.

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A pre-feasibility study should be viewed as an intermediate stage between a project opportunity study and a detailed feasibility study, the difference begin in the degree of detail of the information obtained and the intensity with which project alternatives are discussed.

The structure of the pre-feasibility study should be the same as a detailed feasibility study.

A detailed review of available alternatives must take place at the stage of the pre-feasibility study.

A pre-feasibility study is conducted if the economics of the project are doubtful.

Note: A well prepared and comprehensive opportunity study may justify bypassing the pre-feasibility stage.

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C. Support or Functional Studies: Support (or functional) studies covers

aspects of an investment project, and are required as a pre-requisites for, or in support of, pre-feasibility and feasibility studies, particularly for large scale investment proposals. This may include:

Market studies of products to be manufactured Raw materials and factory supply studies Laboratory and pilot plant tests.

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Location studies Environmental impact assessment Economies of scale studies:

Equipment selection studies: - Which are required when large plants with numerous divisions

are involved.

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D. Feasibility Studies: A feasibility study should provide all data

necessary for an investment decision.

The commercial, technical, financial, economic, and environmental prerequisites for an investment project should be defined and critically examined on the basis of alternative solutions already reviewed in the pre-feasibility study.

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…Cont’d The financing part of the study covers:-

i. The scope of the investment,ii. The production and marketing costs, iii. The sales (revenue), and iv. The return on capital invested (RoE)

Even a feasibility study that does not lead to an investment recommendation is of great value as it prevents the misallocation of scarce resources.

A feasibility study should be carried-out only if the necessary financing facilities, as determined by the studies, can be identified with a fair degree of accuracy.

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E. Appraisal Report: When a feasibility study is completed the various

parties involved in the project will carryout their own appraisal of the investment project in accordance with their individual objectives and evaluation of expected risks, costs and gains.

Large investment and development finance institutions have formalized project appraisal procedures and usually prepare an appraisal report.

The better the quality of the feasibility study, the easier will be the appraisal work.

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Project appraisal as carried-out by financial institutions concentrates on:-

i. The health of the company to be financed, ii. The returns obtained by equity holders, and iii. The protection of its creditors.

NB. Appraisal reports as a rule deal not only with the project but also the industries in which it will be carried-out and its implication on the economy as a whole. For example, if a car manufacturing plant is to be appraised, the report will also review the relationship of the plant to its feeder industry, the transport sector, the availability of highways, and the energy supply.

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2. The Investment Phase

The investment or implementation phase of a project provides wide scope for consultancy and engineering work, first and foremost in the field of project management.

The investment phase can be divided into the following stages:

Establishing the legal, financial, and organizational basis for the implementation of the project.

Technology acquisition and transfer, including basic engineering

Detail engineering design and contracting, including tendering, evaluation of bids and negotiations.

Acquisition of land, construction work and installation Recruitment and training of personnel Plant commissioning and start-up

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CHAPTER THREE4. FEASIBILITY STUDY OUTLINE

1. Executive Summary The executive summary should concentrate on

and cover all critical aspects of the study, such as the following:-

The degree of reliability of data on the business environment;

Project input and output, The margin of error (uncertainty, risk) in

forecasts of market, supply and technological trends; and

Project design. The executive summary should have the same

structure as the body of the feasibility study, and cover-but must not be limited to-the following areas;

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i. Summary of the project background and history

ii. Summary of market analysis and marketing concept

iii. Raw materials and supply iv. Location, site and environment v. Engineering and technology vi. Organization and overhead costs vii. Human resourcesviii. Project implementation schedule ix. Financial analysis and investment potentials

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2. Project Background and Basic Ideas: To ensure the success of the feasibility

study, it must be clearly understood how the project idea fits into the framework of general economic conditions and industrial development of the country concerned.

The project should be described in detail and the sponsors identified, together with a presentation of the reasons for their interest in the project.

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This part of the feasibility study covers:i. Description of the project ideaii. Project promoter or initiator iii. Project history iv. Feasibility studyv. Cost of preparatory studies and related

investigations.

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3. Market and Demand Analysis: The first step in project analysis is to estimate the

potential size of the market for the product (or service to be offered) proposed to be manufactured and get an idea about the market share that is likely to be captured.

The key steps involved in market and demand analysis are organized into seven sections as follows:

a. Situational analysis and specification of objectives

b. Collection of secondary information

Secondary information provides the base and the starting point for the market and demand analysis.

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c. Conducting market survey

Secondary information, though useful often, does not provide a comprehensive basis for market and demand analysis. It needs to be supplemented with a primary information gathered through a market survey, specific to the project being appraised.

The market survey may be a census survey

or sample survey.

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d. Characterization of the market: Based on the information gathered from

secondary sources and through the market survey, the market for the product/service may be described in terms of the following:-

Effective demand in the past and present Methods of distribution and sales

promotion Price Consumer Supply and competition Government policy

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Qualitative Method

Time series projection Methods

Jury of Executive Method

Delphi Method

Trend Projection

Method

Exponential Smoothing

Method

Moving Average Method

Methods of Demand Forecasting

Causal Method

Chain Ratio

Method

Consumption Level

Method

End use Method

Leading Indicator Method

Econometric Method

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e. Demand Forecasting After gathering information about various aspects of

the market and demand from primary and secondary sources, attempt may be made to estimate future demand.

A wide range of forecasting method is available to the market analyst (see slide 65).

I. Qualitative Methods

(1) Jury of Executive Method: Involves soliciting the opinions of a group of managers on expected future sales and combining them into a sales estimate.

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(2)Delphi Method: This method is used for eliciting the opinions of a group of experts with the help of a mail survey.

The steps involved in this method are:(i) A questionnaire is sent to a group of experts by mail and

asked their views.(ii) The responses received from the experts are summarized(iii) The process may be continued for one or more rounds till

reasonable agreements emerge from the views of the experts.

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II. Time Series Projection Methods

(1) Trend Projection Method Trend projection method involves the following

steps: (i) Determine the trend of consumption by

analyzing past consumption statistics (ii) projecting future consumption by

extrapolating the trend.NB. When the trend projection method is used the

most commonly employed relationship is the linear relationship.

Y = a + bX

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Where; Y = Trend value

a = Intercept of the relationship b = Slop of the relationship X = Independent variable (time)

b = xy – nx.y x – nx

a = y – bx

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(2) Exponential Smoothing Method: In this method forecasts are modified in the light of

observed errors.

Ft + 1 = Ft + ¤ (Dt – Ft), or,

Ft + 1 = ¤ Dt + (1 - (× ) Ft

Where;; ¤ = weitage factor for the current demand

Dt = demand during the present period

Ft + 1 = Forecast for next period t

Ft = Forecast of demand made for the present period

Project Management and Analysis 70

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…Cont’d

(3) Moving Average Method: In this method, the forecast for the next period is

equal to the average of sales for several preceding periods.

(III) Causal Methods: This method assumes that demand is related to some

underlying factor(s) in the environment, and that cause-and-effect relationships are at work.

Project Management and Analysis 71

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…Cont’d

f. Uncertainties in Demand Forecasting Demand forecasts are subject to error and

uncertainty which arise from three principal sources:

Data about past and present market Methods of forecasting Environmental change

g. Market Planning. Prepare a marketing plan for the new product.

Project Management and Analysis 72

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…Cont’d

4. Raw Materials and Supplies Study Different materials and other inputs

required for operating the project should be identified and their availability, supply and method of estimating operating costs should be analyzed.

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In this part of the feasibility study the following can be include:-

i. Identification of the type of raw materials and supplies to be used in the project.

ii. All requirements of materials and supplies should be identified and specified in the study considering all socio, economic, commercial, financial, and technical factors.

iii. The source of materials availability, their users and price of inputs are to be analyzed. The interdependencies between projects, material and input requirements and supply of these items should be considered.

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Location of the available resources, area of supply, access to transport, transport costs and alternate usage of such materials need to be collected.

Project Management and Analysis 75

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…Cont’d

iv. Costs of raw materials and supplies:- The costs of materials and other supplies have

to be analyzed in detail to determine project economies.

Estimating annual operating costs for materials and supplies are to be made explaining the price mechanisms and key factors affecting prices.

Cost estimates may be expressed either as the cost per unit produced or in terms of a certain production level to conduct sensitivity analysis.

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…Cont’d5. Location, Site and Environmental Impact

Assessment 5.1. Location Location analysis has to identify locations suitable

for the industrial project under consideration. Traditional approach to industrial location focused,

on the proximity of raw materials and market place, mainly with the intention of minimizing transport costs. However, the modern view requires consideration of not only commercial, technical and financial factors, but also of the social and environmental impact a project might have.

A project potentially located in a number of alternative regions (several alternative locations may have to be considered).

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The strategic orientation of the choice of suitable locations requires an assessment of inter alias, Market and marketing aspects, The availability of critical project inputs (raw materials

and factory supplies) Technical project requirements. The type of industry, Technological and process characteristics, Products or outputs, Size of the plant, Organizational requirements and management

structures

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…Cont’d The simplest location model is to calculate the

transport, production and distribution costs at alternate locations determined principally by the availability of raw material and principal markets.

Projects based largely on imported material may need to be located at ports or near terminals.

Perishable products or agro-processing industries are market oriented and it is advantageous to locate such production near the major consumption centers.

Petroleum products and pharmaceutical can be located at source or near consumption centers or even at some intermediation point.

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…Cont’d

As far as financial feasibility of alternative locations is concerned, the following data-as well as related financial risks, should be assessed. Production costs (including environmental protection costs)

Marketing costs Investment costs Revenues Taxes, subsidies, grant and allowance Net cash flows

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5.2 Site Selection Once the location is decided upon, a specific project site

alternative should be defined in the feasibility study. This will require evaluation of the characteristics of each site.

When selecting sites within the selected location, the following requirements and conditions are to be assessed:- Ecological conditions on site (soil, site hazards,

climate etc.) Environment impact (restrictions, standards,

guidelines) Socio-economic conditions (restrictions, incentives,

requirements)

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Local infrastructure at site location (existing industrial infrastructure, economic and social infrastructure, availability of critical project inputs such as labor and factory supplies)

Strategic aspects (corporate strategies regarding possible future extension, supply and marketing polices

Cost of land Site preparation and development requirements

and costs.

Project Management and Analysis 82

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…Cont’d

Topography, altitude and climate may be important for a project as well as access to water, electric power, roads and railways transport.

Recruitment of managerial staff and labor may be a

critical factor for the viability of the project. Development of housing, schools, medical and social center is necessary to attract the required staff and labor force.

Note: Plant location and site selection can be undertaken simultaneously .

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5.3 Environmental Impact Assessment Designed to develop an understanding of the

environmental consequences of newly planned or existing projects and of any project related activities.

EIA is part of project planning process. Environmental benefits or costs are usually externalities or side effects that affect the society in whole or in part.

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6. Production Program and Plant Capacity The production program, range and volume of

products to be produced depend on the market requirements, proposed marketing strategy and the availability of resources.

A production program should define the levels of output to be achieved during specified periods related to the sales forecast.

Full production level may not be possible during initial production operation owing to various technological, production and commercial difficulties in addition to marketing bottlenecks. Normally a production and sales target of 40-50 percent of the capacity for the first year is considered reasonable. Picking up gradually, towards third or fourth year full production level can be achieved.

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With regards to plant capacity, generally two capacity terms used in relation to level of operation.

1. A feasible normal capacity – achievable under normal working conditions considering normal stoppages, downtime, holiday’s, maintenance, shift pattern and management system applied.

2. A nominal maximum capacity – is the technically feasible capacity that corresponds to the installed capacity as guaranteed by the supplier of the plant.

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7. Technology Selection Appropriate technology selection should be made.

While selecting the best technologies for the proposed project, the following factors must be given due attention:

Technological impact on the environment. The technology that we are going to select should not only the one that minimizes pollution, but should also preserve the natural resources and saves renewable resources.

Careful evaluation and assessment of hazardous technologies and the use of toxic materials at different stages of production should be made.

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Introduction of obsolete technologies must also be carefully considered. Acquisition of previously discarded and disassembled production plants should be rechecked carefully.

The primary goals of technology assessment are to determine and evaluate the effect (impact) of different technologies on the society and national economy.

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8. Organization and Human Resource

A division of the Company into organizational units, in line with the marketing, supply, production and administrative functions is necessary for efficient management of operations and designing a proper organizational structure in accordance with the corporate strategies and policies.

The recommended organization will depend on the social environment as well as techno-economic necessities. The organizational set-up depends to a large extent on the industrial, enterprise, strategies, polices and values of those in power in the organization.

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A design of the organization usually includes the following steps:

1. Goals and objectives of the business are stated 2. Then functions are identified 3. Functions are grouped or related 4. Organizations structure or framework designed 5. All key jobs are analyzed, designed, and described

6. A recruitment and training program prepared.

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The two reasons for preparing an organization:- 1. To achieve optimal coordination and control on all

project inputs. 2. To structure the investment and production costs

and to determine the costs linked with corresponding organizational units.

8.1 Organizational Structure Usually the organization structure is designed primarily

in line with the different functions. Such as finance, marketing, production and purchasing. However, there is no unique organizational pattern.

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…Cont’d

8.2 Human Resource The successful implementation and operation of

industrial projects need different categories of human resources. Example, management, supervisory staff and workers- with sufficient skill and experience.

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The following factors should be given due consideration when the availability and employment of human resources are analyzed:-

i. The general availability of relevant human resource categories in the country and the project region.

ii. The supply and demand situation in the project region

iii. Recruitment policy and methods iv. Training policy and program

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9. Financial and Economic Analysis: Since reliable cost estimates are fundamental

to the appraisal of an investment project it is necessary to check carefully all cost items that could have a significant impact on financial feasibility.

Cost estimates cover:- Initial investment cost Cost of production Marketing and distribution costs Plant and equipment replacement costs Working capital requirements and

decommissioning at the end of the project life.

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9.1 Initial Investment Cost Initial investment costs are the total of fixed assets

(fixed asset costs plus pre-production expenditures) and net working capital, with fixed assets constituting the resources required for constructing and equipping an investment project, and net working capital corresponding to the resources needed to operate the project totally or partially.

9.1.1 Pre-production Expenditures: In every industrial project certain expenditures are

incurred prior to commercial production. They are:-

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i. Preliminary capital – issue expenditures: these are expenditures incurred during the registration and formation of the company. Eg. Legal fees, preparation and issue of a prospectus, ad, public announcement, brokerage commission, etc.

ii. Expenditures for preparatory studies: these includes expenditures for pre-investment studies like opportunity and feasibility and other expenses for planning the project.

iii. Other pre-production expenditures: like- Salaries, fringe benefits and social security contributions

of personnel engaged during the pre-production period. - Travel expenses - Preparatory installations, such as work camps,

temporary offices and stores.

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iv. Cost of trial-runs, start up and commissioning expenditures. These include:

Fees payable for supervision or start up operations, wages, salaries, social security contributions of

personnel employed, consumption of production materials and supplies,

utilities and other incidental start up costs.

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9.1.2 Fixed Assets Fixed investment costs should include the following main

cost items: Land purchase, site preparation and improvements, Building and civil works Plant machinery and equipment including auxiliary

equipment Other assets like industrial property rights and lump

sum payments for know-how and patents.

9.1.3 Net working capital Net working capital is defined as current assets (the sum

of inventories, marketable securities, prepared items, Accounts Receivable and cash) minus current liabilities.

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9.2 Production Cost It is essential to make realistic forecasts of production

and manufacturing costs for a project proposal in order to determine the future viability of the project.

Production costs should be determined for the different levels of capacity utilization. The production costs are classified into four major categories. They are: Factory costs Administrative overhead costs Depreciation and cost of financing Operating cost (the sum of factory and administrative

overhead costs).

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9.3 Marketing Costs: Marketing costs comprise the costs for all marketing

activities and may be divided into direct marketing costs and indirect marketing costs.

Direct marketing costs – are costs for packaging and storage, sales, product advertisement, transport and distribution costs.

Indirect marketing costs – are costs related to marketing department. They are salaries for personnel, materials and communication, market research, public relation and promotional activities.

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9.4 Cash Flow Statement

The cash flow statement shows the movement of cash into and out of the firm and its net impact on the cash balance within the firm.

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…Cont’d

9.5 Financial Evaluation Ranking projects and measuring their profitability have replaced evaluation based on inadequate planning and subjective judgment. Quantitative methods were developed to use in evaluating proposed projects. There are two investment evaluation methods (criteria)I. Discounting criteria – include NPV, IRR, Benefit-Cost consideration II. Non-discounting criteria – include payback period and ARR

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I. Discounting Methods (Criteria) A. Net Present Value Method

The net present value (NPV) has certain properties that make it a very attractive decision criterion.

The NPV method is a discounted cash flow method. In this method all net cash inflows are discounted to present value using the required rate of return and is then compared with the initial outlay.

If the discounted cash flow exceeds the initial outlay it means the project investigated is attractive since it is expected to earn more than the required rate of return.

NPV = CF1 + CF2 + CF3---------- + CFn _ ICO

(1+r)1 (1+r)2 (1+r)3----- +(1+r)n

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Where CF= cash inflow per period (year) r= discount rate ICO= initial cash outlay Decision Criteria

If NPV is greater than zero accept the project If NPV is less than zero reject the project

Advantages1. time value of money is considered 2. It measures the benefits directly 3. It is an objective method of selecting and

evaluating project

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...Cont’d

Limitations 1. The NPV method does not consider the life of the

project. Hence, when mutually exclusive projects with different lives are being considered, the NPV rule is biased in favor of the longer term project.

Example: To illustrate the calculation of the NPV consider a project which has the following cash flow streams.

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The cost of capital, r, for the firm is 10%. The NPV of proposal is?

Year Cash Flow

0 $(1,000,000)

1 200,000

2 200,000

3 300,000

4 300,000

5 350,000

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Cont.

NPV=ICO - 200,000+200,000+300,000+300,000+350,000 (1.10)1 (1.10)2 (11.10)3 + (1.10)4 + (1.10)5

= -Br. 5,273

The NPV represent the net benefit over and above the compensation for the time and risk

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...Cont’d

B. Internal Rate of Return (IRR) It is another DCF method, which represents

the actual rate of return when profit and time value of money are taken in to account.

It is the rate that equates the present value of cash inflow with the present value of cash outflow of an investment.

It is the discount rate which makes its NPV equal to Zero.

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...Cont’d

Hence, the question will be searching for the discounting rate that equates the PV of the investment and cash inflows. That is why IRR is some times called the internally generated rate of return. Mathematically, IRR will be obtained when;

IO - PV (NCF) = O

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Example To illustrate the calculation of IRR, consider the cash flows of a project being considered by X Company.

Year 0 1 2 3 4

CFs $(100,000) 30,000 30,000 40,000 45,000

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The IRR is the value of r which satisfies the following equation:

30,000 + 30,000 + 40,000 + 45,000 (1+r)1 (1+r)2 (1+r)3 (1+4)4

The calculation of r involves a process of trial and error. We try different values or r till we find that the right-hand side of the above equation is equal to $100,000. Let us, to begin with, try r=15%. This makes the right-hand side equal to:

30,000 + 30,000 + 40,000 + 45,000 = 100,802 (1.15)1 (1.15)2 (1.15)3 (1.15)4

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...Cont’d This value is slightly higher than our target value

$ 100,000. So we must increase the value of r from 15% to 16%. (In general a higher r lowers and a smaller r increases the right hand side value).

The right hand side becomes:

30,000 + 30,000 + 40,000 + 45,000 = 98,641 (1.16)1 (1.16)2 (1.16)3 (1.16)4

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Since this value is now less than $100,000 we conclude that the value of r lies between 15% and 16%. For most of the purposes this indication is sufficient, but if a more refined estimate of r is needed, use the following procedures.

1. Determine the NPV of the two closest rates of return (NPV @ 15%) = - 802(NPV @ 16%) = + 1,359

2. Find the sum of the absolute values of the NPVs obtained in step 1

802 + 1,359 = 2,1613. Calculate the ratio of the NPV of the smaller discount rate,

identified in step 1, to the sum obtained in step 2. 802/2,161= 0.37

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15+0.37 = 15.37 Percent The IRR, calculated in this manner, is a very close

approximation to the true internal rate of return. The decision rule for IRR is as follows:

ACCEPT: if the IRR is greater than the cost of capital

REJECT: if the IRR is less than the cost of capital

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Class Work A project has a total outlay of Br. 500,000 with the following pattern of cash inflow. Compute the IRR of the project

Year 1 2 3 4 5

CFs 120 120 120 150 150

(in thousands)

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Solution i. Find (guess) the starting rate

500000/120000=4.167=7%500000/150000=3.333=15%

ii. A better approximate (guess) can be found by

0.07+0.15 = 11% or 0.11 2

iii. Compute the PV of the cash flow at this rate,120,000x2.444 = $293,280150,000x0.659 = 98,850150,000x0.593 = 38,950

PVCF ………………….481,080 Io ……………………….500,000 NPV …………………… $-18920

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Cont.

Now, NPV is negative, which means the actual IRR is less than 11%. The following are the next trials at 9% and 10%

9% 10%120,000x2.531=303,720 x2.487=298,440150,000x0.708=106,200 x0.683=102,400150,000x0.650=97,000 x0.621=93,150

507,420 494,040 -500,000 -500,000

NPV……... +7,420 -5,960

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iv. Now, IRR is above 9% but below 10%; apply interpolation to approximate the true IRR,

7420 = 0.5513380

Thus, IRR 9.55%

Exercise A project requires a new investment of Birr 20,000 and

produces the following cash flows. Compute the IRR of the project

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Year 1 2 3 4 5

CFs 5000 4000 3000 2000 8000

NPV vs IRR For making choice between two projects competing for

the funds at the disposal of a concern, the NPV method can give a better choice because it can give idea of ranking of the projects.

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C. Benefit-Cost Ratio (Profitability Index) The profitability index, also called benefit - cost

ratio, is the ratio of the PV of the future net cash inflows to the initial outlay of the project.

It measures the desirability of the project and evaluates the worth of an investment.

PI= PV (NCF) PV (IO)

In the application of PI, a project is accepted if PI > 1, rejected if PI < 1 and we remain indifferent if PI = 1. It should be noted that when PI > 1, NPV is positive; PI < 1, NPV is negative and PI=1 when NPV is zero.

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Example After tax cash flows of a small scale tannery project is given below. Find the profitability index if discount rate is assumed to be 12%?

Year 0 1 2 3 4 5

CFs 40,000 15,000 14,000 13,000 12,000 11,000

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Solutions Year Cash Flow Rate = (12%) PV

1 15,000 0.893 13,395

2 14,000 0.797 11,158

3 13,000 0.712 9,256

4 12,000 0.636 7,636

5 11,000 0.567 6,237

Total 47,678

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...Cont’d

Therefore, PI= 47,678 = 1.192 40,000

II. Non-Discounting Criteria A. Payback Period

It is one of the most popular and widely used method.

It is defined as the number of years required to recover the original cash outlay invested in a project .

The payback period can be calculated using the following formula:

PBP = Total Investment

Annual Cash Flow

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Example 1 If a project has an investment of Br. 60,000 and annual cash inflow is Br. 15,000 per year for 10 years. Compute the PBP?

PBP = 60,000/15000= 4 years

Example 2 If the project cash inflow is not in “annuity form”, cumulative cash inflow method may be used to compute that PBP. Assuming an initial investment of Br. 30,000 for the following stream of cash flows and compute the PBP.

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Year Cash inflows Cumulative

1 10,000 10,000

2 8,000 18,000

3 12,000 30,000

4 7,000 37,000

5 9,000 46,000

6 3,000 49,000

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...Cont’d

Hence, PBR, is 3 years

Example 3 If the project cumulative cash flow does not exactly match to the investment outlay, but in annuity form of inflow, then compute the PBP in the following way (assuming initial investment of Br. 10,000)

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Year Cash inflow Cumulative

1 4,000 4,000

2 4,000 8,000

3 4,000 12,000

4 4,000 16,000

5 4,000 20,000

PBP = 10,000 = 2.5 Years 4000

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...Cont’d

Example 4 In case the cumulative inflow does not exactly match the amount of investment and the inflow is not in annuity form use the interpolation method (assume an investment outlay of Br. 15,000); compute the PBP.

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Year Cash in flow Cumulative

1 3,000 3,000

2 5,000 8,000

3 10,000 18,000

4 2,000 20,000

5 4,000 24,000

PBP = 2+ (12 months x 7000) 10,000

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...Cont’d

2 years and 8 months or 28/12 years B. Accounting Rate of Return (ARR) This method uses accounting information, as

presented by financial statements, to measure profitability of investment.

It is sometimes known as Average Rate of Return and calculated by dividing the average income after tax by the average investment of project.

ARR= Average income x 100 or Average Income Average investment Total Investment

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Decision Criteria Projects which have an ARR equal to or greater than

a pre-specified cutoff rate of return – which is usually between 15% and 30% - are accepted otherwise, rejected.

Advantages 1. It simple to calculate 2. It is based on accounting information, which is readily

available, and familiar to businessman 3. It considers benefits over the entire life of the project. Limitations 1. It is based upon accounting profit, not cash flow 2. It does not take into account the time value of money.