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Page 1: Bairesume

MARK L. BAILEY 1695 Clavinia Ave Deerfield, IL 60015 Phone: 312-446-1087 Email: [email protected] www.linkedin.com/in/marklbailey ____________________________________________________________

SALES, MARKETING & STRATEGY EXECUTIVE Business Development/Market Strategy/Customer Service/Operations ___________________ PROFESSIONAL PROFILE __________________________ Strong management career providing leadership, focused mission building, strategic planning and compelling client value in the areas of content delivery sales, marketing and communications. Results-driven entrepreneurial executive with 15 years’ experience in building and turn-around of companies. Entrepreneurial zeal and drive with advancement of technology, know-how to shepherd projects, innovate, and launch new strategies. Areas of expertise include:

P&L Responsibility Executive Negotiations & Presentation

Business Development & Expansion Business Alliance & Partnerships

RFP Development & Review Sales Team Building & Relationships

Key Account Relationship Management Marketing Planning & Positioning CAREER HISTORY AND HIGHLIGHTS SmartSource Rentals. National Account Executive 8/14-Present. Nation’s largest provider of Audio-Visual Computer IT rental technology solutions to over 300+Tradeshows and Corporate Events Annually throughout the United States.

New Business Development for SmartSource to be appointed “Official AV” Vendor of mid-large Tradeshows throughout US.

Client Retention for “key” current accounts including expansion of service offerings.

Responsible for preparation of proposals for prospective SmartSource AV Clients.

Work with multiple internal department’s pre, during, post event to ensure flawless execution.

Participate in various industry Association events to maintain contact and develop new business opportunities.

Page 2: Bairesume

Page 2 Continued Mark Bailey… Oscar & Associates Inc. President. Chicago, IL 9/97-1/14 Industry leading provider of Photographic/video and other Digital Imaging services to the nation’s largest Tradeshows and Corporate events.

All P&L responsibilities and management of all aspects of business operations and personnel ( including prospecting, marketing, sales, human resources, sales training, supervision, and many other areas.

Grew the company to service 350+ Tradeshows annually throughout the US including many of the largest shows.

Generated new business development to numerous Fortune 500 companies resulting in derived revenue of $800,000+ in 18 months.

Increased revenue and profits by 10% plus annually from 1998-2013.

Acquired and integrated three businesses that opened up new market penetration, increased profits, and positioned the company for long term growth while further separating company from competition.

Managed full-time staff of 25 employees and over 200 independent contractors.

Spearheaded turnkey in-house Digital Marketing program including introduction of Targeted e-mail campaigns, landing pages, app development, mobile marketing etc.

Miller Freeman, Inc. National Advertising Director. Chicago, IL 8/94-7/97. Improved revenue generation in B2B sports publications in sporting goods, fitness and other vertical segments.

Increased market share for B2B sporting goods publication from 17%to 56%in 24 months.

Trained and managed 10+ Territory Sales Reps and support staff throughout the US as well as personally overseeing the Midwest Territory.

Part of executive team that launched the first sporting goods tradeshow in South America resulting in an additional two million dollar revenue stream.

Indiana University. Bachelor of Arts. Major: Business SOFTWARE SKILLS Word/Excel/Powerpoint/Linkedin/Facebook/Twitter/Instagram/Acrobat