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Topic

Examining The Association BetweenBenchmarking In TQMAnd Performance: An Empirical Research ForChange

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Introduction

The main objectives of this paper are:

(1) To empirically determine whether benchmarking in TQM has significantassociation or impact on product quality

performance.

(2) To empirically discover whether benchmarking in TQM has significantassociation or impact on business performance.

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Literature ReviewPowell (1995) suggests that there are significant relationships

between TQM, competitive advantage and business performance.

TQM can offer many benefits including improved products andservices, reduced costs, more satisfied customer and employees,and improved bottom line financial performance (Powell, 1995).

According to Zairi (1998:35), benchmarking is used in the followingways:

As an enabler for achieving and maintaining high levels of

competitiveness.As a process which can be characterized by a standard andvariables (expectations, performance and measurements).

As a continuous process of measuring our products, services and

business.

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Theoretical and ConceptualFramework

The proposed conceptual model is based on threemain constructs(i) benchmarking in TQM(BENCH); (ii) product quality performance (PQP);

and (iii) business performance (BPERF).the four dimension of benchmarking are:

Active benchmarking program- (BMPROG),Measurement against the best- (BMEASURE),Continuous Measurement process (BMPROCES) andEmulate the best - (BEMULATE).

q product quality performance is based on

three pertinent dimensions namely productconformance ZECONFOR roduct erformance

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Hypotheses

There are three hypotheses:

H1: Benchmarking in TQM has a positive structuraleffect on product quality performance.

H 2: Benchmarking in TQM has a positive structuraleffect on business performance.

H 3: Product quality performance has a positive

structural effect on business performance.

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Research Methodology

The instrument utilized was a structured surveyquestionnaire, consisting of two major parts. The first

part comprises several constructs measuring TQM practices including benchmarking, and the second part comprises performance measurement.

this study divided the performances into two types:1) Product quality performance

2) Business performance.

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Conclusion

(1) Benchmarking determinants namelyEmulate the best, Measurement against the

best, Active benchmarking program andContinuous Measurement process havepositive and direct effects on product quality

performance.

(2) Benchmarking in TQM has positive anddirect effects on business performance through

product quality performance.

3 Product ualit erformance es eciall