1. Effective Advertising 2. Logo white text/black background White milk mustache against fleshtones 3. Chocolate milk against white facepaint 4. Same milk mustache Same font type always used Always in the form of a question 5. Use of entire page yet still havefeeling of space due to alignmentbetween text and images. Logos are always aligned where itwill pop. 6. Relationship between the imagesand text/logo always present