canon management strategy 경영전략2조

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1365730 데니스 드리아나 수바 - 발표

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INTERNAL RESOURCES AND

CAPABILITY

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Table ofContents

내용 발표

역사History 1933 - present

핵심역량Core Competencies

R&COur brand new ideas

Value ChainValue Chain

ConclusionOur brand new ideas

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역사

The Power of PowerPoint | thepopp.com

핵심역량

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History

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Canon’s history

1933-1961

Kwanon,

Indirect X-ray camera

Canon began with the establishment of

Precision Optical Instruments

Laboratory in 1933

1962 - 1975

Canola 130, NP-1100, PPC-1,

SLR F-1

Canon developed its first five-year

plan in preparation for full-fledged

entry into the business machine market

1976 - 1987

AE-1, Canoword 55,

IOS 650, FC-3

Canon launched its Premier Company

Plan with the aim of becoming an

excellent global company

1988 - 1995

CLC-500 color laser, BJ-10v inkjet,

CLC1000 high-speed

Canon announced its second

inauguration with the launch of the

First Global Corporation Plan

http://global.canon/en/index.html


HistoryCanon’s history

Digital IXUS

Canon’s innovation

activities began with the

launch of the Excellent

Global Corporation Plan

1996-2000Cinema EOS System, EOS

5D Mark II

Canon enters the motion picture

production industry with the

launch of the Cinema EOS

System of cinema cameras and

lenses.

2008-2011

EOS-1D X Mark II

Canon’s digital SLR camera

flagship model EOS-1D X

Mark II is launched.

2016

Digisuper 100 xs, IOS 300D,

PIXMA iP8500,

Canon introduces the first

"camera direct" products,

2001-2004

imagePRESS C10000VP

The image PRESS C10000VP

production printer offering

print speed of 100 pages per

minute is launched.2015

6/17http://global.canon/en/index.html


Cannon의 핵심역량

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이 세가지 핵심역량 ( 3 core Competencies)

정밀광학기술

1933년 현미경제작에서 얻은 광학기술을 바탕으로2차 세계대전 이후 상업용 카메라제조에 사용되고

프린트 기기와 복사기 개발에도 사용했다

정밀기계기술

1935년 이후 현미경, 카메라의 제조에 필요한 정밀기계기술을 관련 산업에 지속응용, 발전시켰다.

첨단전자기술

전자기술에 R&D투자를 확대하여 70년대에 레이저빔 기술을 이용해 최초로 microprocessor가 작동하

는 복사기를 개발하였다

The structure of Canon to spread the accumulated technologiesand provides an opportunity to create new products.Therefore, not only for their business development but also develop the core competencies of an enterprise.Canon has continued to develop through the licensing learned new techniques and newtechnology R & D investment could increase our capabilities.

In the modern enterprise management of each organization as Canon recognize the abilities and skills outside the given hierarchy,It should provide an environment.

출처_(글로벌경쟁시대의)경영전략 6판


R&C 분석

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Internal Resources

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캐논의 유형자원 (Tangible Resource)

Financial

Internal funds

PhysicalPlant and equipment:

size, location, technology

Land and buildings.

Raw materials.

https://prezi.com/recjav8bf8o3/canon-usa-inc/

https://prezi.com/recjav8bf8o3/canon-usa-inc/


The Power of PowerPoint | thepopp.com 10

금융의 (Financial)

http://global.canon/en/corporate/result/summary.html#submenu


The Power of PowerPoint | thepopp.com 11http://interbrand.com/best-brands/best-global-brands/2015/ranking/#?filter=Electronics

물리적 (Physical)

Internal Resources


캐논의 무형자원 (Intangible resources)

TechnologyPatents, copyrights.

R&D facilities

Technical and scientific

ReputationBrands

Customer loyalty

Product reputation



Technology(기술)

https://www.youtube.com/watch?v=YilqiH7e3jo

https://www.youtube.com/watch?v=YilqiH7e3jo



Reputation (명성)

http://interbrand.com/best-brands/best-global-brands/2015/ranking/#?filter=Electronics

Internal Resources


캐논의 인적자원 (human resources)

San-Ji Spirit, Canon code of

conduct (행동 강령):Learning and Development

• Ji-hatsu (Self-Motivation): Take the initiative & be

proactive.

• Ji-Chi (Self-Management): Conduct yourself

responsibly & be accountable.

• Ji-kaku (Self-Awareness): Understand the

situation & your role in it

• Internal mobility

• Web-based seminars

• Blended learning

• Instructor-led classes


가치사슬

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Value ChainThe Value Chain for the purpose of this Analysis

Canon has been

able to reduce

cost in every

aspect of the

value chain

http://www.studymode.com/essays/Value-Chain-For-Canon-Cameras-1604728.html

Firm infrastructureCanon regional sales organizations had been responsible for delivering Managed Print Services (MPS) within their national and regional markets

Human resource

managementCanon Inc. maintains an educational system for rankbased, elective and self-development training.

Technological

developmentThe required energy to maintain the warp field increases dramatically thereby limiting the attainable warp speed

ProcurementCanon has been making every effort for continuing growth by developing, producing and selling useful products.

Example:Waranty,Maintenance, Education, And Training,

SERVICINGINBOUND

LOGISTICS

Example:Quality Control,Receiving,Supply Schedul

Example:Manufacturing,Packacging,ProductionControl,Maintenance

OPERATION

Example:Finishig Goods,Dilevery,

OUTBONG

LOISTICS

Support A

ctiv

ities

Prim

ary

Activ

ities

Value add

– cost

= profit marginSALES &

MARKETING

Example:Customer Management,Order Taking,Promotion,Sales Analys,Market Research

http://www.studymode.com/essays/Value-Chain-For-Canon-Cameras-1604728.html


결론

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Canon's Percentage of Selected Global Markets

http://www.slideshare.net/amir2703/nikon-vs-cannon-operation-strategy

Canon's strategies have been veryeffective in balancing growth of marketshare with profitability, with the firmcontrolling a significant share of focusedniche markets in the imaging industry.

Cannon's strategic challenges involvedidentifying the markets in which it intendedto compete and developing competitiveadvantages to allow the firm to balancemarket share and profitability growth within these markets.

http://web.canon.jp/ir/finance/highlight.html

Resource and Capabilities

http://www.slideshare.net/amir2703/nikon-vs-canon-operation-strategy

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Competition

Nokia faces challenging competition within the mobile device industry. This is evident particularly in the smartphone sector with their top competitors being Apple, Samsung and Blackberry. While companies such as Apple and Samsung offer smart phones at a premium with higher quality, Nokia takes a more conservative approach.

Nokia Comparison

http://www.gsmarena.com/the_rise_dominance_and_epic_fall__a_brief_look_at_nokias_history-blog-13460.php

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If a company has developed core competencies to accurately identify its type, intangible and human resources to improve the competitiveness of enterprises and allows for expansion into new business.

Therefore, to respond to the threat from the outside to change the company through the development of sustainable products to meet him in order to develop

core competencies and growth.

conclusion

Thank You for Watching!Any Questions?

Source Reference:http://www.slideshare.net/amir2703/nikon-vs-canon-operation-strategy

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http://www.slideshare.net/amir2703/nikon-vs-canon-operation-strategy

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