CARAT MEDIA WEEKLY NEWSLETTER

No. 686

Media Report2013

Image courtesy of ddpavumba / FreeDigitalPhotos.net

2013

2012

1.54% 2012

: % 7.37 4.56

2011-2013()90

&() 104

3.72

80

3.531.21 0.59 -0.12 0.73

101.45 76.01

102

1.54

70

100

12-Jun

12-Nov

12-Apr

12-Jul

12-Oct

12-May

12-Dec

12-Sep

13-Jan

12-Aug

12-Mar

13-Feb

(a) (2013/04/30) (a)

(2013/04/08) Note: 20131 20111002011 (2013/03/27)

13-Mar

11Q1

11Q2

11Q3

11Q4

12Q1

12Q2

12Q3

12Q4

13Q1

60

98

2013

20131.3%109

12012

13.3%232004-2013 12,427

2012/2013

30.9%11,896 10,852 10,558 10,450 8,616 11,277 11,569 10,729 10,871

2012

2013 5.0%

3.1% 3,695

3,7482.6%

1.3%

3,878 -3.3% 3,157

3,313

3,809

-4.3% -8.8%

-2.7% -1.0% -7.3% -17.6%

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

1

2

3

AIS (Advertisement Information Service) 2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0 2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.0 2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.0 2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0

2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0 2009 0.097/ 0.039/ 0.37/ 0.435/ 0.400/ ()1.0 2010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0 2011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.0 2012 /20130.085/ 0.049/ 0.320/ 0.430/ 0.360/ ()1.0

2013

7.0%

1.91.15

0.30.72012/2013

2013+: 52.6 (54.7 %)

997 982

- 1.5 % 4,867 4,739 2,083 2,318 11.3%

- 2.6 %

7.6% 8.2% 10.2%(7.1%)

(8.3%)

(9.3%)

9.0%

1,133 1,111 762 895 887 825

-2.0 %2012 2013

(10.6%)

43.6%(45.4%)

17.5%

21.3%(19.4%)

- 7.0%

2012 AIS (Advertisement Information Service)

2013

20

Top 10 Top 20

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 -

2013 1,685.0 15.5% 948.8 8.7% 764.5 7.0% 694.0 6.4% 633.8 5.8% 610.2 5.6% 568.5 5.2% 543.5 5.0% 520.3 4.8% 424.0 3.9% 420.1 3.9% 407.0 3.7% 404.5 3.7% 397.8 3.7% 372.2 3.4% 339.3 3.1% 244.0 2.2% 226.8 2.1% 206.6 1.9% 192.6 1.8% 7,392.7 68.0% 10,603.7 97.5% 10,870.7 100%

52.1% -0.6% 10.3% -19.5% -5.0% -12.0% -8.4% -5.3% -25.4% 28.4% 7.6% 1.8% -11.7% -1.3% 10.8% -0.3% 2.5% -11.4% -11.9% 0.0% 2.7% 1.5% 1.3%

2012 1,108.1 10.3% 954.5 8.9% 693.3 6.5% 861.7 8.0% 667.3 6.2% 693.6 6.5% 620.3 5.8% 573.8 5.3% 697.4 6.5% 330.3 3.1% 390.3 3.6% 399.7 3.7% 458.3 4.3% 403.1 3.8% 335.9 3.1% 340.3 3.2% 238.1 2.2% 256.1 2.4% 234.5 2.2% 192.7 1.8% 7,200.3 67.1% 10,449.4 97.4% 10,729.3 100%

1 2 6 3 7 5 8 9 4 16 13 12 10 11 15 14 18 17 19 20 -

//201376% 201265% AIS (Advertisement Information Service)

2013

20 201368%5 28.4%(-19.5%) (-12.0%)(-25.4%) 1 2013 2011 103C /20122013 2012/

112010.8%(-11.7%)(-11.4%) (-11.9%)1 / 2012

2012 20132012

2013

20

/ Top 20

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 -

2013 1,407.8 13.0% 339.4 3.1% 255.3 2.3% 216.3 2.0% 196.4 1.8% 190.7 1.8% 164.1 1.5% 155.2 1.4% 153.4 1.4% 140.9 1.3% 139.1 1.3% 137.5 1.3% 136.4 1.3% 134.2 1.2% 123.4 1.1% 120.1 1.1% 116.4 1.1% 115.4 1.1% 104.9 1.0% 98.8 0.9% 4,445.6 40.9% 10,870.7 100%

59.9% -7.9% -20.5% -16.0% -11.7% -6.3% -19.4% 52.7% 107.8% 29.3% -25.0% -21.9% 7.6% -9.0% 106.4% 37.1% -28.9% 20.6% -3.8% 4.9% 11.5% 1.3%

2012 880.5 8.2% 368.7 3.4% 321.3 3.0% 257.3 2.4% 222.5 2.1% 203.6 1.9% 203.5 1.9% 101.6 0.9% 73.8 0.7% 108.9 1.0% 185.6 1.7% 176.0 1.6% 126.7 1.2% 147.4 1.4% 59.8 0.6% 87.6 0.8% 163.6 1.5% 95.7 0.9% 109.0 1.0% 94.3 0.9% 3,987.7 37.2% 10,729.3 100%

1 2 3 4 5 6 7 19 36 17 8 9 14 13 44 32 11 24 16 25 -

AIS (Advertisement Information Service)

2013

20 2013(52.7%) (107.8%)(106.4%)(37.1%)

20122013 2012

2(-20.5%)(-28.9%)

2013

201320122.1%/ 12012/ (480) 10 4.4 5.96

/ 9.5%26.6%/ -2.2%

250 200 150 100

2012/201310 -13.7% -17.2% -19.3%

2012/2013

2012 5.5%

2013

/ 0

-4.6 -1.5 7.9 -2.5 -1.2 -26.6 4.7 -5.9 5.1 9.5500 1,000 1,500 2,000

-1.7%

-18.8% 34.9% 43.6% 596.6%

50 0

2012

2013

/

AIS (Advertisement Information Service)

2013

2013 2012 11.3%/ 3292012 4/

11.7%28.9%

201222012 1,200 1,000 800 600 400 200 0 -5.6% 42.7%

2012/2013102012 2013

2013 1 2 3 2,093.0 145.4 79.3 2,317.8

2012 1,874.2 112.8 96.0 90.0% 1 5.4% 4.6% 2 3

90.3% 11.7% 6.3% 28.9% 11.3% 3.4% -17.3%

31.2% 1.0% -13.2% -17.3% -9.9% 18.1% 44.9% 19.3%

2,083.0

- (9) - (2) - (1)() AIS (Advertisement Information Service)

3C

2013

2013 2012 2.0% (92.7%)(52.5%)/(30.3%)

2012211.3%

12 120 -15.5%100 80 60 40 20 0 92.7% 30.3% -9.7% -47.5%

2012/2013102012 2013

2013 1 2 3 4 5 6 7 8 9 10 11 12 284.6 284. 1 203.6 75.1 66.1 64. 7 44.3 35. 1 17. 0 16. 5 13.5 6.4 1,111.0 25.6% 25. 6% 18.3% 6.8% 6.0% 5. 8% 4.0% 3. 2% 1. 5% 1. 5% 1.2% 0.6%

-8.3% 11. 3% -4.5% 1.4% -3.0% -13. 6% 6.8% -13. 1% 16. 0% -23. 5% 9.4% -7.5% -2.0%

2012 310.5 255. 1 213.3 74.1 68.2 74. 9 41.5 40. 4 14. 7 21. 5 12.3 6.9 27.4% 22. 5% 18.8% 6.5% 6.0% 6. 6% 3.7% 3. 6% 1. 3% 1. 9% 1.1% 0.6% 1 2 3 5 6 4 7 8 10 9 11 12

17.8% 52.5% 28.9% -17.1%

13.0%

1,133.4

/

AIS (Advertisement Information Service) 2013

2013

2013201217.5% 1.4 /2012 81.7%10.5%

23.6%

/()

200 160 120 80 40 0

140.9%

2012/201310 2012 2013

1 2 3

2013 416.0 3 8 2 .9 96.4 895.3 46.5% 4 2 .8 % 10.8%

13.6% 2 3 .6 % 12.1% 17.5%

2012 366.2 3 0 9 .8 86.0 48.1% 4 0 .7 % 11.3% 1 2 3

81.7% 10.3% 10.5% 9.5% -8.0% -0.3% 26.7% 12.0% -0.9%

762.0

- (7)(i like radio)989ICRT - (6)HIT FMPOP Radioi radio KISS RADIO - (2)NEWS 98 AIS (Advertisement Information Service)

2013

20137.0%(196.3%) (75.4%) 5 7 5

2012/2013538

-10.5%

482197

169106

-14.3%

14.3% (24.1%) 5.6% 47.1%

24.1% 131

2012 2013

46

44

-5.6%

2013 1 2 3 4 5 6 7 8 9 10 Top 10

54.8 720.0% 54.1 56.2% 21.6 73.7% 17.3 1.5% 15.1 1.2% 14.7 120.0% 13.7 -37.4% 13.3 -28.6% 11.5 -54.3% 10.8 -34.4%

/ 63.7%

31.6 40.5% 15.9 108.2% 11.7 21.2% 11.5 -31.6% 8.5 7.1% 6.4 -13.7% 6.3 -57.7% 5.6 47.0% 5.3 -32.7% 4.6 56.7%

/ // 56.9%

25.7 NA 7.1 57.0% 7.0 -57.2% 6.9 -24.4% 5.3 31.7% 5.0 -8.2% 5.0 NA 5.0 NA 4.1 123.9%

7.7 120.0% 3.8 32.6% 3.3 -66.2% 2.5 NA 2.3 -33.9% 2.3 301.8% 2.2 906.8% 1.8 -6.0% 1.5 -56.4% 1.5 -53.6% 66.5%

3.9 2371.3%

AIS (Advertisement Information Service)

2013

2013109(11.3%)(17.5%) 16.91

() 1.721.54%

2013 GTVGTV TVBSJET MUCHGTVKFOXMTV**** TVBSTVBS AXN LS Time FOXZ

/

Discovery GTV ANIMAXDisneyCartoon NetworkMOMO

FOX(ESPN2013129) 2013(**)(2012.02)(2012.09)

2013

30CHEERSCareer SMARTMoney** ELLEBAZAARCOSMOPOLITANVOGUEBRAND With efViViGIRLBeauty()Beauty( )RayminaChoc-me!VoCE FGGLA*FASHION QUEEN* TVBS()()()()()()()

ARCHDECOLa VieOptionMotor World

COOLA TYPECOOLB TYPEFHMGQ()Mens unoEsquire WE PEOPLEBANG!Taipei Walker7-WATCHTOGOAZTraveler Lonely Planet****

StuffPC HOMEComputerDIYPC DIYGOGO**ppaper7 LOHAS**2535*** (A)(B) GOLF BODY* AIS (Advertisement Information Service) 2013(*)GLAFASHION QUEENLonely Planet 7 LOHAS 2013(**) (***)(2012/10)2535(2012/11)

(Carat) (Vizeum)(AAA)(wwwins Isobar) (Posterscope) (iProspect)

.

carat.weekly@carat.com (02) 2717-5238 ext.9285

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