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Cardiff City CouncilCardiff International Sports StadiumBrand Identity, Guidelines & Roll-out

Football Fitness Classes Fitness Training Hockey Physio

Hospitality

Athletics Cross Country Training Relaxing RugbyThe home of

Activity Zones Artificial Training Pitch

Lacrosse

Open Daily 7am-10pm visit: www.ciss.org for more info

Client ProjeCtSheet


Cardiff City CouncilCardiff International Sports StadiumBrand Identity, Guidelines & Roll-out

PMS Master Brand Logotype MONO Master Brand Logotype Negative Master Brand Logotype

PMS Master Welsh Logotype MONO Master Welsh Logotype Negative Master Welsh Logotype

Stadiwm Chwaraeon Rhyngwladol Caerdydd



PMS Master English Logotype

CISS Master Brand Palette

PANTONE Cool Gray 8 C

PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04

MONO Master English Logotype Negative Master English Logotype

Cardiff International Sports Stadium



Only by carefully following these guidelines can we ensure that our communications are distinctive, instantly recognisable, consistent and memorable.

Our brand identity consists of several integral elements:

Our logotypeOur typefacesOur colour palette

The way these elements are applied and their relationship to each other are critical in building the Cardiff International Sports Stadium brand.

the key to successfulcommuni-cation









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04







Brand GuidelinesPage � 08.09.08

Which file format?









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04





.epsIllustrator eps is a vector file format and as such is infinitely scaleable without loss of quality. Eps should be used wherever possible and should always be supplied to designers and printers.

.tifTif is a pixel based file format so will suffer loss of quality if it is enlarged. It should be used at the size it is supplied or smaller. This file format is useful for PC users.

.jpgJpeg is also pixel based but is designed to use on screen. Use on PCs for powerpoint presentations and websites. Jpeg should not be used for printed materials.









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04





the masterlogo

Our logotype is the single most important element of our visual identity. It represents our name and what we stand for.

ourlogotype









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04













PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04








The no-go zoneAn exclusion zone ensures a logotype stands out clearly wherever it is used. It is defined as the height of the typography element of the logotype (x) and represents a minimum area of exclusion, within which there should be no other typography or graphic element.

However, wherever possible, additional space around the logotype will increase the legibility and impact of the mark.

Minimum sizeTo ensure legibility of the typography and clarity of the mark, the logotype should never be reproduced at less than 18mm wide. This is an absolute minimum rather than a preferred size and should only be used when limited space dictates.









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04





18mm

the no-gozone









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04








brandvariantsbilingualcolour variants

Master Logo









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04





The Master Brand logotype should be used at all times where possible as it represents our name and what we stand for in it’s purest form. However, there will be times when it cannot be reproduced in it purest form.

Monotone, Positive and Negative versions have been created for use when only one colour is available. ie: News Print or when colour is beyond your control.

Positive Mono Negative Mono









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04







Brand GuidelinesPage 11 08.09.08

the subbrands

Bilingual Sub-Brand Logotypes

Athletics Fitness Cross Country Lacrosse

Rugby Hospitality Hockey Football

These logotype variations and colours should only be used when directly communicating to the specific target group or activity, they should never be used as a substitute for the Master Brand.

These logotypes represent the areas of activity and sports available at the stadium.

oursub-brandlogotypes









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04













PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04







Brand GuidelinesPage 13 08.09.08

ImageryWhen the logotype is placed over a photograph, the typography must be clearly legible. Changing the positioning of the image may be necessary.

Use the master brand on a white background for maxium impact & clarity.

Use the negative mono logotype on darker images where contrast is not sufficient to support the silver grey text of the brand.

Placing the logotype over areas of high contrast or heavy pattern should always be avoided.









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04













PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04













PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04





Use the master brand logotype on darker images, only where contrast is sufficient to support the silver grey text of the brand.









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04













PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04





makeit legible

it’s atypeface,not a font









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04





ourcolourpalette









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04













PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04







Brand GuidelinesPage 1� 08.09.08

our primarytypeface

AaBbCcABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

Black Bold Roman Light Thin

Some basic guidelines• When using text over blocks of colour, ensure the

background colour is of sufficient contrast for the text to be legible.

• When using text over photographs, apply only to areas of solid colour and where the contrast is sufficient to ensure the text is legible.

• Never set large blocks of text in italics or capitals. These should be used sparingly to create emphasis where appropriate.

• In most cases, text should be left aligned. For large blocks of body copy, text should always be left aligned. However, common sense should be applied when placing small areas of text such headings or captions.

Glypha LT Std should be used for all titles, headlines, mastheads and body copy.









PANTONE Red 032 C

PANTONE 299 C

PANTONE 130 C

c:00 m:01 y:00 k:43

c:00 m:90 y:86 k:00

c:85 m:19 y:00 k:00

c:00 m:30 y:100 k:00

r:171 g:171 b:173

r:229 g:53 b:44

r:00 g:158 b:224

r:250 g:187 b:04







Brand GuidelinesPage 1� 08.09.08

our colourpalette

AthleticsPANTONE® Red 032 C

c:0 m:90 y:86 k:0

r:229 g:53 b:44

html: f42941

FitnessPANTONE® 130 C

c:0 m:30 y:100 k:0

r:250 g:187 b:04

html: fabb00

Cross CountryPANTONE® 355 C

c:94 m:0 y:100 k:0

r:0 g:149 b:52

html: 009534

LacrossePANTONE® 2597 C

c:85 m:100 y:00 k:00

r:75 g:37 b:130

html: 4c2582

Client ProjeCtSheet


Cardiff City CouncilCardiff International Sports StadiumLaunch Advertising

Client ProjeCtSheet


Cardiff City CouncilCardiff International Sports StadiumLaunch Advertising

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