citymd prospective client campaign
TRANSCRIPT
C I T Y M D
samJulia
MadelineCarly
Tiffany
Marissa
Liam HaleyUniversal McCann
Initiative Rapport
IPG Mediabrands Universal McCann
Society
Initiative Universal McCann
CREATING A
healthierMILLENNIAL
85%
M I L L E N N I A L SH AV E N ’ T V I S I T E D A N U R G E N T C A R E I N T H E PA S T Y E A R
SOURCE: MARS 2016
T H E I N D U S T R Y
7,100& GROWING
BRINGS IN APROX
$16 BILLIONIN REVENUE
PHARMACY OWNED CLINICS PRIMARY CARE/ PHYSICIANS OTHER PRIVATELY OWNED URGENT CARES
3.5 ANNUAL GROWTH%
SOURCE: UCAOA/ IBIS
C I T Y M D
MANHATTAN
BROOKLYN
THE BRONXQUEENS
NEW JERSEY
LONG ISLAND
ROCKLAND COUNTY
WESTCHESTER
STATEN ISLAND
2013: 8 LOCATIONS2015: 50+ LOCATIONS
SOURCE:CITYMD/ CRAINES
T H E FA C T S
M E D I A A G E N C Y ?
Website & Blog Instagram @citymd (836 followers) Twitter @CityMD (3,544 followers) Linkedin @citymd (6,467 followers)
O W N E D M E D I A E A R N E D M E D I A
No well respected campaigns.
PA I D M E D I AIN 2015 -Search: $782,400 -Outdoor: $472,900 -Display: $15,300 -Mobile: $0
P R I VAT E LY O W N E D C O M PA N YDR. RICHARD PARK // CEO JESSICA CHAN // CREATIVE DIRECTOR
T O TA L M E D I A S P E N D : $ 1 . 3 M I L L I O NIN 2015
APROX 450% INCREASE FROM 2014 TO 2015
SOURCE: KANTAR/ AMBULATORYADVISOR/ LINKEDIN/ FB/ INSTAGRAM/ TWITTER
W H Y C I T Y M D ?
NEW AND GROWING WAY TO CARE FOR MILLENNIALS
IDENTICAL VALUESNO MEDIA AGENCY
CITYMD IS PROMISING EXPANSION
NOT WELL-KNOWN OR DISTINGUISHED
SPEAKS TO US
ide
dynamic
pioneering influential
MILLENN IALSO U R TA R G E T
ages 18-34largest population in the U.S.
50%
visit doctor less than once a year
93%
did not schedule preventative visits with doctor
42%
most likely to cancel checkup because too busy
36%
treat themselves at home before seeing a doctor
28 %
would rather self-diagnose
SOURCE: CMI/ FORBES/ IBTIMES
VALUEconvenience
easy access&struggle to
findT I M E
$conscious ofC O S T
O U R TA R G E T
MILLENN IALS
&looking for a
S A F E ,FA S T , C O N F I D E N T I A Lplace to get quick treatment.
O U R G O A L
MAKE CITYMDTHE DOCTOR FOR MILLENNIALS
CREATEBRANDAWARENESS
ENGAGETARGETIN UNIQUE WAYS
ENGAGE
D R . B A N D Z 1 0 0
W H A T T H E Y ’ R E D O I N G R I G H T
E L I T E W O M E N ’ S C Y C L I N G T E A M
T RY I N G T O G A I N AWA R E N E S S
#JUSTWALK INSOURCE: CITYMD/ FACEBOOK
48%
go online 1x a week f o r h e a l t h & wellness purposes
64%
SEARCH SYMPTOMS
61%
SEARCH CONDITIONS
85%
SEARCH MOBILE
C R E AT I V I T Y W I T H S E A R C HH O W W E C A N H E L P
T H E A P PH O W W E C A N H E L P
# F O L L O W T H E D O CTA K I N G T H E I R A S K D O C T O R B I D E A A N D E X E C U T I N G I T F U R T H E R
FOLLOW THE DOC ON CITYMD APP
DOC WILL GO AROUND NYC TO BRING AWARENESS
GIVE OUT HEALTH ADVICE
BAND-AID HANDOUT WITH APP CODE
#JUSTWALKIN TO MILLENNIAL LOCATIONS
SICK DAY
H O W W E C A N H E L P
F O L L O W T H E D O CH O W W E C A N H E L P
P O W E R E D B Y
“Our job and opportunity is to connect and integrate with the rest of healthcare. Prevention, diversion, and containment are areas we are all committed to in the healthcare industry. We can do all of this and provide the best care, and help reduce costs to help society.”
- - DR. RICHARD PARK, CEO
Q & AQ & AQ & A
youyouthankthankthankyou