dainik bhaskar advertisements

7/27/2019 Dainik Bhaskar Advertisements.

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12 M PVs(Nov 2009)

122 M PVs(Nov 2011)

Product Product Product


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comSCORE Nov 11

PVs in millions

3rd Largest New Site


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Engaged Audience I Sticky Content

comSCORE Nov 11

Time spent in minutes


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Relevant Mix

Right Spread Right Mix

Source: Google Analytics Nov 11

Demographic/ Geographic split


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91% (18 - 44) of users are affluent decision makers

Affluent Audience

Source: Internal Survey


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and Loyal too!

Source: Google Analytics Nov 11

New v/s Returning Users


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Premium Content

Home

Local

News

Bollywood

Sports

Mobile

Business

Religion

3rd largest news portal in India with minuteupdate on National, Local and BusinessNews.

News

Live webcasts, Latest gossip, Separate Teamin Mumbai to create this exclusive Content

Bollywood

Most exclusive and original content, Team inUjjain to create this content

Religion

Live scorecard, expert opinion, mostcomprehensive on field and off field stories

Sports

Stocks tickers and News & updates fromFinance world which includes Stocks, Mutual

Funds, IPOs & personal Finance.Business

With 10M per month, one of the fastestgrowing segment

Mobile


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Advertise Where It MattersFastest Growing Site

Great Reach: 5.8mn unique visitors consuming 140mn Page Views

Premium Content: 95 people strong online editorial team, creating

exclusive content for web

Brand Credibility: 75-80% traffic comes direct and with brand keywords

Exclusive Audience Targeting them where they are most engaged

And Sticky too: spending 11.25 minutes consuming 7.84 pages per session

And Loyalty: 68% returning Visitors


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Beyond Banners

Ad - Options


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Branding on the Most Prominent section

Ideal for categories like Matrimony/ Travel/ Jobs/ Deals/ Real Estate etc

EOM Branding


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The Position is exclusively given for the Branding And is the most viewed and prominent section on the page

EOM


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13

Flicker


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Flicker Branding


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India Ki Soch


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If User vote for option Network

availability Whole section will Flip

around and DOCOMO communication

will display showcasing similar featureto engage the User.

India Ki Soch Branding


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To be treated as a fixed slug property

Considered for categories like Matrimony/ Travel/ Jobs/ Deals/ Real

Rashifal Widget


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BSE Widget


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Geo Split State and City wise

Region UV's PV's City UV's PV's

Delhi 866,481 18,259,068 New Delhi 866,481 18,259,068

Maharashtra 494,685 7,833,695 Mumbai 262,260 4,138,555

Madhya Pradesh 365,948 9,426,543 Bangalore 189,666 2,682,153

Rajasthan 266,759 7,143,239 Indore 181,154 4,230,465

Uttar Pradesh 255,410 5,897,282 Pune 179,606 2,504,295

Karnataka 206,202 2,856,372 Jaipur 176,712 4,614,755

Punjab 159,001 3,759,767 Bhopal 121,170 3,120,409Gujarat 157,310 2,739,701 Gurgaon 105,379 2,926,673

Haryana 146,333 3,990,129 Chandigarh 97,183 2,322,653

West Bengal 97,097 1,373,662 Calcutta 95,377 1,334,313

Tamil Nadu 74,284 926,780 Noida 92,798 2,540,606

Andhra Pradesh 65,600 725,564 Ahmedabad 82,137 1,213,486

Bihar 45,510 1,011,295 Udaipur 68,495 1,885,285

Kerala 24,474 271,774 Hyderabad 57,920 650,333

Orissa 16,135 297,797 Chennai 57,690 714,157

Assam 11,263 158,055 Lucknow 53,678 992,810

State-wise Citywise


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DB DVB Total

Section PV UV PV UV PV UV

Home Pg 18.25 9.56 27.81 0.00

Local + E paper 18.75 1.56 6.20 0.47 24.95 2.03

Bollywood 10.51 0.96 3.86 0.35 14.37 1.31

Religion 6.89 0.51 2.95 0.20 9.85 0.70

Mobile 6.27 0.20 2.88 0.09 9.15 0.29

Flicker 13.23 1.11 7.12 0.50 20.35 1.61

Sports 4.14 0.50 1.63 0.20 5.77 0.70

Biz 3.47 0.42 2.01 0.23 5.48 0.65

Sections Consumption


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Thank You


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News: 3rd largest news portal in India with

minute update on National, Local andBusiness News. Bollywood: Live

webcasts, Latest

gossip, Separate

Team in Mumbai to

create this exclusive

Content

Religion: Most

exclusive and original

content, Team in Ujjain

to create this content

Sports: Live

scorecard, expert

opinion, most

comprehensive on

field and off field

stories

Business: Stocks tickers

and News & updates from

Finance world which

includes Stocks, Mutual

Funds, IPOs & personalFinance.

Premium Content

Mobile: With 10M PV per month, one ofthe fastest growing segment

dainik bhaskar advertisements

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