dainik bhaskar advertisements
TRANSCRIPT
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12 M PVs(Nov 2009)
122 M PVs(Nov 2011)
Product Product Product
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comSCORE Nov 11
PVs in millions
3rd Largest New Site
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Engaged Audience I Sticky Content
comSCORE Nov 11
Time spent in minutes
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Relevant Mix
Right Spread Right Mix
Source: Google Analytics Nov 11
Demographic/ Geographic split
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91% (18 - 44) of users are affluent decision makers
Affluent Audience
Source: Internal Survey
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and Loyal too!
Source: Google Analytics Nov 11
New v/s Returning Users
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Premium Content
Home
Local
News
Bollywood
Sports
Mobile
Business
Religion
3rd largest news portal in India with minuteupdate on National, Local and BusinessNews.
News
Live webcasts, Latest gossip, Separate Teamin Mumbai to create this exclusive Content
Bollywood
Most exclusive and original content, Team inUjjain to create this content
Religion
Live scorecard, expert opinion, mostcomprehensive on field and off field stories
Sports
Stocks tickers and News & updates fromFinance world which includes Stocks, Mutual
Funds, IPOs & personal Finance.Business
With 10M per month, one of the fastestgrowing segment
Mobile
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Advertise Where It MattersFastest Growing Site
Great Reach: 5.8mn unique visitors consuming 140mn Page Views
Premium Content: 95 people strong online editorial team, creating
exclusive content for web
Brand Credibility: 75-80% traffic comes direct and with brand keywords
Exclusive Audience Targeting them where they are most engaged
And Sticky too: spending 11.25 minutes consuming 7.84 pages per session
And Loyalty: 68% returning Visitors
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Beyond Banners
Ad - Options
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Branding on the Most Prominent section
Ideal for categories like Matrimony/ Travel/ Jobs/ Deals/ Real Estate etc
EOM Branding
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The Position is exclusively given for the Branding And is the most viewed and prominent section on the page
EOM
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Flicker
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Flicker Branding
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India Ki Soch
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If User vote for option Network
availability Whole section will Flip
around and DOCOMO communication
will display showcasing similar featureto engage the User.
India Ki Soch Branding
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To be treated as a fixed slug property
Considered for categories like Matrimony/ Travel/ Jobs/ Deals/ Real
Rashifal Widget
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BSE Widget
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Geo Split State and City wise
Region UV's PV's City UV's PV's
Delhi 866,481 18,259,068 New Delhi 866,481 18,259,068
Maharashtra 494,685 7,833,695 Mumbai 262,260 4,138,555
Madhya Pradesh 365,948 9,426,543 Bangalore 189,666 2,682,153
Rajasthan 266,759 7,143,239 Indore 181,154 4,230,465
Uttar Pradesh 255,410 5,897,282 Pune 179,606 2,504,295
Karnataka 206,202 2,856,372 Jaipur 176,712 4,614,755
Punjab 159,001 3,759,767 Bhopal 121,170 3,120,409Gujarat 157,310 2,739,701 Gurgaon 105,379 2,926,673
Haryana 146,333 3,990,129 Chandigarh 97,183 2,322,653
West Bengal 97,097 1,373,662 Calcutta 95,377 1,334,313
Tamil Nadu 74,284 926,780 Noida 92,798 2,540,606
Andhra Pradesh 65,600 725,564 Ahmedabad 82,137 1,213,486
Bihar 45,510 1,011,295 Udaipur 68,495 1,885,285
Kerala 24,474 271,774 Hyderabad 57,920 650,333
Orissa 16,135 297,797 Chennai 57,690 714,157
Assam 11,263 158,055 Lucknow 53,678 992,810
State-wise Citywise
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DB DVB Total
Section PV UV PV UV PV UV
Home Pg 18.25 9.56 27.81 0.00
Local + E paper 18.75 1.56 6.20 0.47 24.95 2.03
Bollywood 10.51 0.96 3.86 0.35 14.37 1.31
Religion 6.89 0.51 2.95 0.20 9.85 0.70
Mobile 6.27 0.20 2.88 0.09 9.15 0.29
Flicker 13.23 1.11 7.12 0.50 20.35 1.61
Sports 4.14 0.50 1.63 0.20 5.77 0.70
Biz 3.47 0.42 2.01 0.23 5.48 0.65
Sections Consumption
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Thank You
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News: 3rd largest news portal in India with
minute update on National, Local andBusiness News. Bollywood: Live
webcasts, Latest
gossip, Separate
Team in Mumbai to
create this exclusive
Content
Religion: Most
exclusive and original
content, Team in Ujjain
to create this content
Sports: Live
scorecard, expert
opinion, most
comprehensive on
field and off field
stories
Business: Stocks tickers
and News & updates from
Finance world which
includes Stocks, Mutual
Funds, IPOs & personalFinance.
Premium Content
Mobile: With 10M PV per month, one ofthe fastest growing segment