digital marketing first
DESCRIPTION
PresentatiTRANSCRIPT
![Page 1: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/1.jpg)
Door: Steven Naessens &
Sander Delabie
![Page 2: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/2.jpg)
Inhoudsopgave
1. Speaker“It’s the experience. Consumers don’t care about content” - Adobe
2. Workshop“Your customers are the most important media” – Selligent
3. Exposanten1.Campaigndock2.Tradedoubler
![Page 3: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/3.jpg)
1. “It’s the experience. Consumers don’t care about content”
• Adobe
• Algemene consumententrends
• Actiepunten voor marketeers
• Adobe strategie
![Page 4: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/4.jpg)
1. “It’s the experience. Consumers don’t care about content”
• Adobe
• Algemene consumententrends
• Actiepunten voor marketeers
• Adobe strategie
![Page 5: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/5.jpg)
1. “It’s the experience. Consumers don’t care about content”
• Adobe
• Algemene consumententrends
• Actiepunten voor marketeers
• Adobe strategie
![Page 6: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/6.jpg)
1. “It’s the experience. Consumers don’t care about content”
• Algemene consumententrends Mobiel wint aan belangMeer tijd op internetGames2013: mobile users > desktop users7/10 aankoopbeslissingen gemaakt
door internet
![Page 7: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/7.jpg)
1. “It’s the experience. Consumers don’t care about content”
• Adobe
• Algemene consumententrends
• Actiepunten voor marketeers
• Adobe strategie
![Page 8: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/8.jpg)
1. “It’s the experience. Consumers don’t care about content”
• Actiepunten voor marketeers Ieder contactmoment met klant:
sleutelmomentCreating consistent consumers“Deliver the right content, make sure
it reaches him, make sure it can be revised”
Effectiviteit van marketingactiviteiten meten
![Page 9: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/9.jpg)
1. “It’s the experience. Consumers don’t care about content”
• Adobe
• Algemene consumententrends
• Actiepunten voor marketeers
• Adobe strategie
![Page 10: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/10.jpg)
1. “It’s the experience. Consumers don’t care about content”
• Adobe strategie4M’s (Make, Manage, Mobilize,
Monetize)Changing the world through digital
![Page 11: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/11.jpg)
2. “Your customer are the most important media”
• Selligent
• Interactiescenario’s
• Cases
![Page 12: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/12.jpg)
2. “Your customer are the most important media”
• Selligent
• Interactiescenario’s
• Cases
![Page 13: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/13.jpg)
2. “Your customer are the most important media”
• Selligent
• Interactiescenario’s
• Cases
![Page 14: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/14.jpg)
2. “Your customer are the most important media”
• Interactiescenario’sStoppen met 360°mentaliteit Social creativity
![Page 15: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/15.jpg)
2. “Your customer are the most important media”
• Selligent
• Interactiescenario’s
• Cases
![Page 16: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/16.jpg)
2. “Your customer are the most important media”
• CasesAudi A1 (conversie 8,6% bij 70 000
prospects)ROC (3 200 contacten binnen de 2
mnd)Belangrijke punten•Premium producten•Verschillende registratiemiddelen•Exclusiviteit •Scenario-denken, coaching en cross-channeldenken
![Page 17: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/17.jpg)
3. Exposant - TradeDoubler
• Affiliate marketing
• Display/PPC advertising en SEM
• De Toekomst: Mobile
![Page 18: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/18.jpg)
3. Exposant - TradeDoubler
• Affiliate marketing
• Display/PPC advertising en SEM
• De Toekomst: Mobile
![Page 19: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/19.jpg)
3. Exposant - TradeDoubler
• Affiliate marketing
• Affiliate marketing is een vorm van internetmarketing waarbij advertisers hun affiliates (publishers) belonen voor de gegenereerde verkopen of leads (zoals lidmaatschappen - abonnementen) die de affiliate heeft aangeleverd.Wikipedia
![Page 20: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/20.jpg)
3. Exposant - TradeDoubler
• Affiliate marketing
• Display/PPC Advertising en SEM
• De Toekomst: Mobile
![Page 21: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/21.jpg)
3. Exposant - TradeDoubler
• Display/PPC Advertising en SEM
• Brand exposure en lead generation• Google Adwords Qualified Company• Cross-media marketing tools
![Page 22: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/22.jpg)
3. Exposant - TradeDoubler
• Affiliate marketing
• Display/PPC Advertising en SEM
• De Toekomst: Mobile
![Page 23: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/23.jpg)
3. Exposant - TradeDoubler
• De Toekomst: Mobile
• In-store betalingsmiddelen, bv. NFC• Data uit nieuwe betalingsmiddelen• (Mobile) social commerce
![Page 24: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/24.jpg)
4. Exposant - Campaigndock• Leads genereren en opvolgen
• Integratie marketingkanalen
• Content marketing
![Page 25: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/25.jpg)
4. Exposant - Campaigndock• Leads genereren en opvolgen
• Integratie marketingkanalen
• Content marketing
![Page 26: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/26.jpg)
4. Exposant - Campaigndock• Leads genereren en opvolgen
• Afstand tussen sales en marketing verkleinen
![Page 27: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/27.jpg)
4. Exposant - Campaigndock• Leads genereren en opvolgen
• Integratie marketingkanalen
• Content marketing
![Page 28: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/28.jpg)
4. Exposant - Campaigndock• Integratie marketingkanalen
• Verschillende marketingkanalen optimaal integreren
• Databases verstandig inzetten
![Page 29: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/29.jpg)
4. Exposant - Campaigndock• Leads genereren en opvolgen
• Integratie marketingkanalen
• Content marketing
![Page 30: Digital Marketing First](https://reader035.vdocuments.pub/reader035/viewer/2022062615/547ec7ceb4af9faf498b4658/html5/thumbnails/30.jpg)
4. Exposant - Campaigndock• Content marketing
• Content afstemmen op de potentiële klant