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Tng Quan V Digital MarketingNguyn Ngha Tun - 7140664

Nguyn Quang Vinh - 7140067Ni dung trnh byDigital Marketing l g?Pay per click (PPC)Digital Marketing pht trin nh th no?Cc hnh thc ca Digital Marketing?Digital Marketing gm nhng g?Search engine optimization (SEO)7654321Li ch ca Digital MarketingSocial media Marketing (SMM)8

Digital Marketing is the use of Internet as a medium for marketing and communication-Asia Digital Marketing Association.l vic s dng Internet lmphng tincho cc hot ng marketing v truyn thng

Tng quan Digital Marketing

Digital Marketing l g?

Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner -Jared Reitzin, CEO mobileStorm Inc.l vic thc thi cc hot ng qung b sn phm v dch v, trong s dng ccknh phn phi trc tuyn- nh hng theo c s d liu nhm tip cn n khch hng ng thi im, thch hp, c nhn ha v chi ph hp l.

Tng quan Digital Marketing

Digital Marketing l g?

Digital marketing describes the management and execution of marketing using electronic media such as the web, e-mail, interactive TV, wireless media in conjunction with digital data about customers characterstics and behaviour. -Dave Chaffey, Insights Director at ClickThrough Marketingl vic qun l v thc hin cc hot ng marketing, trong s dng cc phng tin in t, nh: website, email, phng tin khng dy kt hp vi cc d liu s v c im v hnh vi ca khch hng.Tng quan Digital Marketing

Digital Marketing l g?

Cc hnh thc ca Digital Marketing Nhm tng nhn bit thng hiu1Nhm tng tnh thuyt phc i vi sn phm v thng hiu2Nhm tng doanh s v chm sc khch hng3Tng quan Digital Marketing

Display AdPR trc tuynBlog & ForumNhm tng nhn bit thng hiu1Cc hnh thc ca Digital Marketing Tng quan Digital Marketing

Nhm tng tnh thuyt phc i vi sn phm v thng hiu2

Social Media PR trc tuynWeb-based marketingCc hnh thc ca Digital Marketing Tng quan Digital MarketingNhm tng doanh s v chm sc khch hng3

Qung co tr tin PPC

Facebook AdsCc hnh thc ca Digital Marketing Tng quan Digital MarketingNhm tng doanh s v chm sc khch hng3Mobile MarketingSEO

Email MarketingCc hnh thc ca Digital Marketing Tng quan Digital MarketingSn chi bnh ngGim chi phn gin o lngKt qu thi gian thcLinh hot thit lp chin lcPht trin thng hiuTip cn nhanh chngTip xc rng hnPhn khc th trngHnh ng nhiu hn

Tng quan Digital Marketing

Li ch ca Digital Marketing Trc y, ch l ti u ha cng c tm kim (tm kim hu c)

Xy dng mt trang webXy dng lin kt (link).Bn hy vng n s hin th trn cc kt qu vi cc t kha (nhng g m mi ngi g trong khi h tm kim)

Khi SEO, PPC ra i (Tm kim c tr ph)

Googles Adwords (3 dng qun co s hin th trn hoc bn phi ca kt qu tm kim)Microsofts AdcenterYahoos search Xy dng xung quanh qung co t khav tr tin cho tt c mi ngi nhp chutvo qung co v thm trang web ca bn?

Tng quan Digital MarketingDigital Marketing pht trin nh th no?

nh ngha SEO

Ti u ha cng c tm kim (Search engine optimization SEO) l ti u cho my tm kim, hay ngm hiu l ti u ha website cho Google) l bi ton lm th no ti u kh nng ngi dng tm n mt website bng vic s dng Google. Hay ni cch khc, SEO l tp hp nhng phng php nhm nng hng (ranking) ca mt website trong danh sch tr v ca Google, v nh ngi dng s d dng tm thy website c SEO hn khi tm kim trn Google.

Tng quan Digital MarketingSEO l g?Chi ph thp , tit kim chi ph truyn thng khc.Tip cn c khch hng mc tiuTip cn c khch hng ton cuTip cn khch hng 24/24Th hin s tin cy, ly c nim tin khch hngNng cao li th cnh tranh ca bn

Tng quan Digital Marketingu im ca SEO?Ph thuc vo cc cng c tm kim n nh khng caoTn thi gian

Digital Marketing OverviewYu im ca SEO

Research, research, research, research, etcSEO bng hnh nh, biu tngSEO bng video, clipSEO bng bn tin, vit biNi dung sng toPht trin thng hiu ring bitLm SEO trn nhiu ngn ngQung co mnh m

Digital Marketing OverviewChin lc SEO

Digital Marketing OverviewPay per click (PPC)PPC definition

Pay per click (PPC) l mt loi hnh qung co trc tuyn c s dng trn mt lot cc trang web, bao gm c cng c tm kim, ni m cc nh qung co ch tr tin nu ngi dng web nhp chut vo qung co ca h.

Digital Marketing OverviewPPC l g ?

Nhanh chngD thc thiHot ng trn nhiu nn tng Linh ngDigital Marketing Overviewu im ca Pay per click (PPC)

Chi ph caoKhng m boKhng ng tin cyT kha thng dng c chi ph caoS b chm dt khi ngng dch v

Digital Marketing OverviewYu im ca Pay per click (PPC)

Chn ng t kha mang tnh a phngTp trung vo ng cng c trn tng th trngNi dung l trn ht

Digital Marketing OverviewChin lc Pay per click (PPC)

Digital Marketing OverviewSocial media marketing (SMM) l ci g ?

SMM l mt phng thc truyn thng i chng (x hi) trn nn tng cc dch v trc tuyn

Ngi dng to ra nhng sn phm truyn thng nh: tin, bi, hnh nh, video clips sau xut bn trn Internet thng qua cc mng x hi hay cc din n, cc blog Cc tin, bi ny c cng ng mng chia s v phn hi (bnh lun) nn lun c tnh i thoiDigital Marketing OverviewSocial media marketing (SMM) l ci g?

Tnh lan truyn rngTit kim chi ph, hiu qu tng tc caoTim nng ln

Digital Marketing Overviewu im ca Social media marketing (SMM)

Ngun tin a dng dn n thng tin nhiuKh kim sot c ngun tinCn thi gian di

Digital Marketing OverviewYu im ca Social media marketing (SMM)

POST Method

PeopleObjectivesStrategyTechnology

Digital Marketing OverviewChin lc social media marketing (SMM)

Click cng c link sau :

https://www.surveymonkey.com/s/digital-marketing

Test th trnh Digital MarketingCng c test th trnh

THANK YOU!