divesh mehta

8/2/2019 Divesh Mehta

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Divesh Bharat Mehta

Ideation, Account Planning & Strategy

My Advertising Mantra!


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About Me

Born and raised in Mumbai, I studied engineering for threeyears in Pune. In the fourth year I found that I was

better off writing and ideating than drawing circuitdiagrams.

I have transformed myself from a copywriter to an AccountPlanner, Ideator and Creative Strategist over the years.

I love writing poems and playing saxophone.


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Client - Sobha Developers

Project Sobha Carnation

Offering Duplex and Penthouse

Problem The benefits of the product were not known to the targetgroup. Hence the superiority of the product was to be

displayed in an interesting way.

Roles Played Ideation, Strategy and Copy


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*Not

UsedDueToBudgetConstraints


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I used to argue with HR when she pointed at the experiencefield in my resume

until I chose an 80 year old physician for treatment

I started my career in advertising as a Jr. Copywriter in Raviraj. In the spanof 10 months I changed 4 employers (Sansee Designs, PashankarPublications, Pixel) in the search of right place. My search ended at JuiceAdcom. Here I am working as an Account Planner and Creative Associatesince last 1 year and 8 months.


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Client ICICI Bank (BTL)

Project 5th Customer First Awards

Requirement Digital Mailers

Problem Not all executives win awards and hence awards were to beshown secondary to the service they have delivered.



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Teasers


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Client Vilas Javdekar Eco Homes

Project Corporate Branding + Product Campaign

Offering Environment friendly homes

Brief Inspire people to choose environment friendly homes andpropagate companys philosophy.

Roles Played Photography Ideation, Strategy and Copy


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I have worked for

Real Estate - Sobha Developers, Vilas Javdekar Eco Homes,Namrata Developers, Goel Ganga Developers

B2B - Xylem, ITT, Qua Water Technologies, MPTV, Boston,Emaar, Bybre, Seco

Hospital - Aster Aadhar (Kolhapur) Hospitality Sarovar Hotels, Kyros Spa

Retail - CottonKing, Vardhaman, Brandmart, Waman HariPethe, Goldmart

Education - Shantiniketan, Shishya

A good juggler is one who can keep an eye on every ball andyet manages to keep all of them in air


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Client Bybre

Project Name Transformation ( Single Ad)

Problem The brand name was changed for administration purposeonly . As the new name was only for the Indian market, it was

necessary to tackle the notion of manufacturer providingsecond grade product.



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Client Qua Water Technologies

Product Filtration Membrane

Brief Qua has developed competitive product which is manufacturedin India. The membrane technology is altogether new and

stands strong amidst its competitors.

Roles Played Ideation and Strategy


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Client - Sobha Developers

Project Sobha Ivory

Offering 3 BHK Super Luxurious Apartments

Brief As it was the first major launch for Sobha Developers in Pune, allUSPs were to be highlighted through the campaign.

Roles Played Photography Ideation and Strategy


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Teasers


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Launch


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Client Vilas Javdekar Eco Homes

Project Sharayu

Offering 2, 2.5 and 3 BHK

Brief Special offer which reduces the overall cost to the buyer.

Roles Played Photography Ideation and Strategy


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I have also worked on Marcom Plan for

ITT Corporation India

Xylem Water Solutions India

Aster Aadhar Hospital, Kolhapur

Vilas Javdekar Eco Homes, Pune & Kolhapur


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Guidance and Suggestions are always welcome !

Email - [email protected]

Handphone - +91 99228 92794
mailto:[email protected]:[email protected]

divesh mehta

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