entorno magazines

Otoño 2012

ENFOQUE: RECURSOSY TECNOLOGIA

SPOT LIGHT: GENTE LUGARESY EVENTOS.

ECONOMIA: BANCA AFIRME

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4 Torre Vertical Inauguran O�cinas

por: Jil

12 Mejora al Hogar Focos Ahorradores por: Jil

14 Economía Banca A�rme promuebe los pymes por: KC

16 Londres en Crecimiento La Torre de Cristal "The Shard" por: RB

20 Foro Internacional de Comercio Recesión Europea

por: FG

DIRECTORIO

Lic. Gilberto Castillo Dirección General

Lic. Adriana Ortiz Dirección de Operaciones

Lic. Emma Zazueta Dirección Editorial

Lic. Enrique Ortíz Dirección Comercial

Lic. Sergio Gloria Diseño Grafico

C.P. Enoc Escobedo Contraloría

6 Spotlight Alta Cocina en Monterrey por: Jil

24 Oportunidades de Negocio

Contenido

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But then the U.K. government—usually highly resistant to modern design in historic areas—made it known that it would be amenable to high-quality, high-densityprojects near transport hubs. The concept of the London Bridge Quarter was born.To build The Shard as a linear development would eat up around 30 acres and be monstrously expensive. The solution, decided Sellar, was to build upwards.He decided to give Piano his first U.K. commission because he was impressed by his international body of work. Inspired by the 18th century landscape paintings of Italian artist Canaletto, Monet’s paintings of the Houses of Parliament, and the masts of tall ships that once plied the Thames, Piano’s design was approved in 2003 by the U.K.’s former deputy prime minister John Prescott, who proclaimed the project architecturally “exceptional.”Funding was then secured from a consortium of Qatari banks, and the project became a truly international venture: the work of a British developer, an Italian architect, Middle Eastern financiers, and

fell silent—including high-profile skyscraper projects with nicknames like the Helter Skelter, the Cheese Grater and the Walkie Talkie.But Sellar pushed on. As a result, he is currently in the enviable position of launching two landmark buildings at a time when there is a grave shortage of Class A office space in one of the world’s most attractive business locations. The Shard is already attracting interest from a wide range of potential occupiers, both domestic and international. Part of its appeal is that it will be multi-let, and occupiers will be able to lease as little as 4,000 square feet of space to as much as 200,000 square feet.Sellar believes the lower, larger floors with 33,000-square-foot floor plates will appeal to multi-national companies such as financial services or energy-related businesses; the upper floors will attract a diverse range of occupiers, from media businesses and hedge funds. The

Sellar, will elevate the station to the highest standards of international transport design to cater to the 54 million passengers that flood through every year.If its proposals are approved—and it is almost inevitable they will be—then the five-year project will start in 2013 as part of a £5.5 billion plan to enhance the efficiency of mainline train services which thread from the station and across South East England. London Bridge is also served by 15 bus routes and two subway lines, with speedy links to the West End and the City, London’s central business and financial district.Piano has described The Shard as a “vertical city” because its unique mix of offices, homes, hotel, spa and shops means that residents and workers need barely leave the site, whether they want a cocktail, a coffee, a facial or a new pair of shoes. But the truth is they may

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he said. “But it was more of an industrial area, like much of the Thames at that time.”That reputation has changed significantly, and South Bank is now regarded as one of the cultural hearts of London.The Tate Modern, housed in a former power station, is now probably the United Kingdom’s leading contemporary art gallery, attracting millions of visitors each year. In fact, it has become so popular that it is currently in the throes of a major extension which will see an extraordinary pyramid-shaped annex by the architect Zaha Hadid built beside it.The Menier Chocolate Factory is becoming one of London’s leading “Off Broadway” theaters; and Borough Market, once a dirty warren of wholesale stalls, is now an absolute treat for gastronomes, stuffed with charming cafes and stalls full of artisanal produce which can be bought direct from the farmland of England.And if this were not enough to tempt occupiers from traditional office locations in the West End and the City, once The Shard and The Place are complete, Sellar has his eyes firmly set on adding to the nascent London Bridge Quarter.“We have other properties here and we will extend London Bridge in ways which will complement what we have already done,” he says. “It is the nucleus of a new district of London.” Kl

Mark Mcalister, head of City Agency for Colliers International in London, likens the launch of Lon- don Bridge Quarter to another “new” business quarter, Canary Wharf—now approaching its twen- tieth anniversary.Like London Bridge Quarter, Canary Wharf is a magnet for international business, and originally had as its centerpiece a landmark tower: One Canada Square.The Shard dwarfs the 770-foot One Canada Square, but McAlis- ter believes London Bridge Quarter has something more important over Canary Wharf: location. LBQ is much closer to both the City and theWest End and is already blessed with a great infrastructure.knowledge-leader.ComColliers international faLL 2011 | 19In fact, even without a landmark building, the South Bank is now exerting a pull on major companies. “The tenants already benefiting from the South Bank renaissance include Time Warner, Shell and PWC. So The Place and The Shard represent the final piece in the puzzle,” notes McAlister. “All major corporations will consider these buildings, and with total occupancy costs much lower than the City and West End, such relocations will be good value. For Canary Wharf tenants they can save themselves the extra commute, conservatively estimated at 30 minutes a day.”

the shard has been described as a ìvertical cityî because of its unique mix of offices, homes, hotel, spa and shops.

LIKE AHOMEOWNERpulling up outdated shag carpeting, only to discover gorgeous hardwood flooring hidden beneath, Perimeter Development has unearthed some remarkable treasures while restoring buildings and redeveloping communities.Of course, turning an early 20th-century manufacturing building into a high-tech industry office space is a little more compli- cated than simply pulling out a few carpet staples. Consider Perimeter’s Breithaupt Block project in downtown Kitchener, Ontario, for example. “We’ve taken out 1,200 tons of heavy machinery over the past year and a half and we’re now in the process of going in and sand- blasting all the walls, putting in new windows and mechanical systems,” explains Perimeter’s Chief Executive Officer and Founder David Gibson. “You can now see the bricks and beams, which are all made of Douglas fir. You can’t build with materials like that today.”Turns out, all those buildings that once man- ufactured car parts and rubber soles have a lot of soul of their own. And they’re helping to

revitalize the hearts of downtowns in Waterloo Region because the same people who want inno- vative, new in-city office campuses also want to stay there when the sun goes down. “With everyone being very concerned about the cost of energy and the amount of time spent com- muting, people want to work, play and live in their own neighborhoods,” Gibson notes. “It’s a complete 360 over the past 35 or 40 years.”Kitchener was founded as a manufacturing hub, explains Rod Regier, director of economic development for the city of Kitchener. “It’s full of these older Victorian industrial buildings that are three, four and five stories with high ceilings, large windows and just tremendous ambiance,” Regier says. “You could replicate it, but nobody would anymore. It’s an expensive form of architecture now, and it’s not being pro- duced in suburban office parks.”Regier explains that, as the value of the Cana- dian dollar surged, manufacturing took a hit. Add to that the growth of suburbs, and things were grim in downtowns like Kitchener’s. “Our downtown took a beating in the 70s and 80s when people moved out to the suburbs,” he says. “Today we’re seeing a strong new market for urban living. A lot of young, creative knowledge-industry workers want to live downtown. They want to be in the coolest place there is, and that’s downtown.”New demands for unusual and funky, urban spaces have opened the doors for developers like Perimeter, who are looking to convert old struc- tures into office or residential spaces. Gibson says an office in an old tire plant simply looks more interesting than one built from scratch. “The it-factor is the thing that generates a lot of money,” he says.Gibson founded Perimeter Development in 2009 after 20 years as CEO and president of FirstGulf, an office, commercial and industrial developer. “I tried retirement for three months. It wasn’t for me,” he explains. The company focuses on projects just outside—or on the perimeter—of the greater Toronto area. “The idea is to be nimble and quick. We’re able to make a decision happen quickly and this gives us an advantage over other companies who need

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