facebook廣告行銷致勝之道
TRANSCRIPT
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FACEBOOK PIXELY Y APP EVENTSSTANDARD EVENTS
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Pixel
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<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','//connect.facebook.net/en_US/fbevents.js');
// Insert Your Facebook Pixel ID below.
fbq('init', '<FB_PIXEL_ID>');
fbq('track', 'PageView');
</script>
<!-- Insert Your Facebook Pixel ID below. -->
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=<FB_PIXEL_ID>&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->
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Facebook Pixelhttps://developers.facebook.com/docs/marketing-api/facebook-pixel/
Standard Eventshttps://developers.facebook.com/docs/marketing-api/facebook-pixel/#standardevents
Pixel Helperhttps://developers.facebook.com/docs/facebook-pixel/pixel-helper
Demo Time
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App Events
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Facebook SDK for iOS/Androidhttps://developers.facebook.com/docs/ios/getting-startedhttps://developers.facebook.com/docs/android/getting-started
Facebook App Eventshttps://developers.facebook.com/docs/app-events
Standard Eventshttps://developers.facebook.com/docs/marketing-api/facebook-pixel/#standardevents
App Events Helperhttps://www.facebook.com/analytics/<your app id>, go Events -> Most Recenthttps://developers.facebook.com/tools/app-ads-helper/
Demo Time
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FACEBOOK SOLUTIONS+ENGINEERINGwww.facebookmarketingdevelopers.com/accelerator
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<script>
fbq('track', ’<conversion-pixel-id>’, { value: 123, currency: ‘USD’ });
</script>
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<script>
window._fbq(['track', ’<conversion-pixel-id>’, { value: 123, currency: ‘USD’ }]);
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Caution: 2016-Q2��Facebook����&!� ��Standard Events