fee 2015 - digital marketing
TRANSCRIPT
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VOTRE E-REPUTATION ?
• Décrivez sur quels réseaux vous êtes présents.
• Identifiez votre réseau préféré et expliquez pourquoi.
• Présentez les outils Web 2.0 que vous utilisez couramment, ce qu’ils vous apportent pour vos études.
• Faites une recherche de votre présence sur le web. Vos conclusions ?
yKiJ4G
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FAITES UNE RECHERCHE DE VOTRE PRÉSENCE SUR LE WEB. VOS CONCLUSIONS ?
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ET L’AN PROCHAIN ?
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Laisser une trace...
#laquelle???
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Source : http://designtaxi.com/news/359660/Infographic-The-Amount-Of-Online-Activity-That-Goes-On-Every-60-Seconds/
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Mieux ou moins bien ?
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Enga
gem
ent
Créerdu
contenu
Posterle
contenu
Diffuserle
contenu
Mesurerl’impact
Veille
LiensActualité
Audienceglobale
Audiencespécifique
#QQQOCPC
#UGC
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Donnez quelques exemples de business que vous connaissez, basés en Valais, qui réalisent du chiffre d’affaires régulier sur Internet.
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Source : www.genius-studio.be
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#byod Show me yours...
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#mobilité
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Source : www.genius-studio.be
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Source : www.genius-studio.be
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Source : www.genius-studio.be
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Source : http://www.cominmag.ch/etude-microsoft-82-des-suisses-ont-un-smartphone/ 10.12.2013
des Suisses possèdent trois appareils au
moins (PC fixe, portable et smartphone).38%
des Suisses possèdent un smartphone.82%
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du chiffre d’affaires des sites leaders ont été effectués sur des terminaux mobiles au 1er trimestre 2014 (11 % au 1er trimestre 2013)
Source : FEVAD - 2014
19%
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Source : www.genius-studio.be
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Source : www.genius-studio.be
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Source : Chiffres clés / vente à distance / eCommerce / www.fevad.com / Edition 2014
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Source : Chiffres clés / vente à distance / eCommerce / www.fevad.com / Edition 2014
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Source : Chiffres clés / vente à distance / eCommerce / www.fevad.com / Edition 2014
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Source : Chiffres clés / vente à distance / eCommerce / www.fevad.com / Edition 2014
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84,50€
2013 (-3,5%)
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Source : http://siecledigital.fr/2015/04/psychologie-des-consommateurs-face-au-ecommerce/#prettyPhoto/6/
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