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PRESENTED BY:

VARUN RAI

SHUBHAM MOHABE

KUNAL ASUDANI

GAGAN SINGH

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Amul

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Market Leader in these product

Butter,MilkPowder,Cheese,Sweets,Chocolate Drink

market share of 85%

Sales turnover has grown from 355 to 1504 US$

Net profit 451.51

Cooperative business model

AMUL

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` Britannia

` Nestle

` Mother dairy

` Local players- nandini,etc` Aavni

` Sanchi

`

Hul` Sourabh

` Cadbury

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Products Major Competitors

Cheese RangeBritannia Cheese, Mother Dairy Cheese,Gowardhan, Kraft

Mithaee Range (Ethnic sweets) Haldirams

Milk Range Mother Dairy, Nestle, Aarey,Gokul

Amul IcecreamsKwality Walls, Mother Dairy, Pastonjee,Vadilal

Chocolate & Confectionery Cadbury, Nestle, Parle

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AMUL CheeseAmul Pasteurised

Processed Cheese100% VegetarianCheese made from

microbial rennet

Amul Cheese

SpreadsTasty Cheese Spreadsin 3 great flavours..

Amul EmmentalCheese

The Great SwissCheese from Amul,has a sweet-dryflavour and hazelnut

aroma

Amul PizzaMozzarella Cheese

Pizza cheese...makesgreat tasting pizzas!

Gouda Cheese

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Competitors

ProductQuality

CustomerAwareness

Pricing ProductAvailability

Advertising ProductRange

Total

Amul 5 4 5 4 3 4 27

Britannia 5 4 4 3 3 5 25

Mother

dairy

4 3 4 3 2 3 19

gowardh

an

3 2 3 2 2 3 15

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MargarineThe Delicious way to eathealth

Utterly Butterfly DeliciousAmul butter

Amul LiteLow fat, low Cholesterol Bread Spread

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` Britannia butter -Available in two pack sizes of

100g and 500g, Britannia Butter does not contain

any added color and so, is the perfect ingredient

for your meals and snacks.` Sanchi

` Sourabh

` Unorganized players

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Competitors

ProductQuality

CustomerAwareness

Pricing ProductAvailability

Advertising ProductRange

Total

Amul 5 5 5 4 5 5 29

Britannia 4 4 4 2 3 3 20

Sourabh 4 3 3 3 1 2 16

Sanchi 3 3 4 4 1 3 18

Unorgani

zed

players

2 3 3 2 1 2 13

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` Promotions

` More of skus for offerings

` Push secondary accordingly such that otherbrands also gets promoted

` Concentrate on quality rather than marketshare.

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THANK YOU