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Amul advertisements capture the essence of IndiaLast updated on: April 15, 2011 12:51 IST

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The Gujarat Co-operative Milk Marketing Federation (GCMMF) has beenbringing out one of India's most creative and compelling advertisementcampaigns covering the entire spectrum of the country's business, politicians,sports and entertainment.

The Federation, which markets its products under the brand name Amul, has

been running catchy advertisement campaigns since 1966.Amul's longest running advertisement campaign has also found a place inthe Guinness Book of World Records. The 'Amul baby' in the ad is a chubbygirl usually dressed in polka dotted dress.

Sylvester daCunha designed the first ad campaign for Amul Butter. Thanks to

Dacunha Associates, these punchy advertisements have been entertaining us

since the last five decades.

Click NEXT to see the simple yet though provoking ads...

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Amul advertisement on taxpayers receiving erroneous recovery notice fromthe income tax department due to an error in software (April 2010).

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Image: Amul advertisement.

Amul advertisements capture the essence ofIndia

Last updated on: April 15, 2011 12:51 IST

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http://mypage.rediff.com/qna?article_url=http%3A%2F%2Fwww.rediff.com%2Fbusiness%2Fslide-show%2Fslide-show-1-amul-advertisements-capture-the-essence-of-india%2F20110415.htm&article_title=Amul%20advertisements%20capture%20the%20essence%20of%20Indiahttp://mypage.rediff.com/qna?article_url=http%3A%2F%2Fwww.rediff.com%2Fbusiness%2Fslide-show%2Fslide-show-1-amul-advertisements-capture-the-essence-of-india%2F20110415.htm&article_title=Amul%20advertisements%20capture%20the%20essence%20of%20Indiahttp://messageboard.rediff.com/newboard/board.php?service_name=&boardid=money2011apr15slide-show-1-amul-advertisements-capture-the-essence-of-india&from=story&dom=world&title=yeshttp://messageboard.rediff.com/newboard/board.php?service_name=&boardid=money2011apr15slide-show-1-amul-advertisements-capture-the-essence-of-india&from=story&dom=world&title=yeshttp://mypage.rediff.com/qna?article_url=http%3A%2F%2Fwww.rediff.com%2Fbusiness%2Fslide-show%2Fslide-show-1-amul-advertisements-capture-the-essence-of-india%2F20110415.htm&article_title=Amul%20advertisements%20capture%20the%20essence%20of%20Indiahttp://mypage.rediff.com/qna?article_url=http%3A%2F%2Fwww.rediff.com%2Fbusiness%2Fslide-show%2Fslide-show-1-amul-advertisements-capture-the-essence-of-india%2F20110415.htm&article_title=Amul%20advertisements%20capture%20the%20essence%20of%20Indiahttp://messageboard.rediff.com/newboard/board.php?service_name=&boardid=money2011apr15slide-show-1-amul-advertisements-capture-the-essence-of-india&from=story&dom=world&title=yeshttp://messageboard.rediff.com/newboard/board.php?service_name=&boardid=money2011apr15slide-show-1-amul-advertisements-capture-the-essence-of-india&from=story&dom=world&title=yes

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An advertisment showing how brothers Anil and Mukesh Ambani arecompeting with one another building their huge private mansions in Mumbai(Dec 2010).

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Image: Bhaiscraper advt.

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This advertisement shows Finance Minister Pranab Mukherjee going topresent the Budget (February 2011).

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Image: Amul advertisement.

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The advertisement shows the oil spill off Mumbai coast (August 2010).Click NEXT to read on

Image: An advt on pollution.

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The advertisement on unaffordable prices of onions (December 2010).Click NEXT to read on

Image: Advt on price rise.

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Amul advertisement bids farewell to 2010 the year full of scams (January2011).

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Image: Advertisement on scams.

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Prev NextAn advertisement unaffordable price rise of vegetables (January 2011.Click NEXT to read on

Image: Advertisement on inflation.

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A leading publication promoting 'No TV Day' in Mumbai (January 2011).Click NEXT to read on

Image: No TV Day advt.

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Prev NextAn advertisement on the growing popularity of Facebook.Click NEXT to read on

Image: Advertisement on Facebook.

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Kerala Chief Minister V S Achutanandan may have come under attack forcalling Rahul Gandhi an 'Amul baby', but GCMMF has lapped it up with a new

advertisement whose punchline is: 'They both are Amul Babies!'

Achutanandan had recently hit back at Rahul who had referred to the 87-year-

old CPI-M stalwart's advancing age during a poll campaign, saying he had

come to Kerala to campaign for 'Amul babies', as the Congress leader himself

was an 'Amul baby'.

Quick to capitalise on the chief minister's diatribe, GCMMF has come out with

the ad conceptualised by DaCunha Associates, a Mumbai-based ad agencyassociated with the co-operative since 1966.

Click NEXT to read on . . .

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An advertisment highlighting the Rs 4,000 crore scam at Jharkhand forawarding mining contracts and leases (Nov 2009).

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Image: Advertisment on the scam.

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An advertisement on the copyright controversy surrounding Bollywood film-'Three Idiots' ( January 2010).

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Image: Advertisement based on Bollywood film.

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When Rahul Gandhi travelled in a Mumbai local train...Click NEXT to read on

Image: Advt on Rahul Gandhi.

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An advertisement that shows the controversy over BT Brinjal.Click NEXT to read on

Image: Amul ads reflects current news.

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An advertisement on Bollywood blockbuster 'My name is Khan' (February2010).

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Image: My name is Khan as Amul advt.

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An advertisement on the controversial IPL team from Kochi.Click NEXT to read on

Image: Advt on IPL team from Kochi.

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An advertisement on volcanic ash from Iceland leads to closure of Europeanairspace disrupting flights worldwide (April 2010).

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Image: Advt on volcanic ash from Iceland.

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Prev NextAn advertisment celebrating 50 years of Gujarat.Click NEXT to read on

Image: Advt on Gujarat.

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Amul advertisement based on a popular male deodorant advertisement (May2010).

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Image: Advertisement based on TV ad.

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An advertisement celebrates Maharashtra Day (May 2010).

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Image: Maharashtra Day .

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An advertisement on the oil spill in the Gulf of Mexico (June 2010).Click NEXT to read on

Image: Advt based oil spill.

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An advertisement on the rampant spread of malaria in Mumbai (August2010).

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Image: Advt on Malaria.

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An advertisement on the controversy surrounding the Organising Committee,of the forth-comming Commonwealth Games (August 2010).

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Image: Advt to be Commonwealth Games.

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An advertisement on the controversy on World Chess ChampionViswanathan Anand's citizenship (August 2010.

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Image: Advertisement on CWG.

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One topic is released nationally every week, while another is specific to theregion of news-focus.The sorry state of affairs in organising the forth coming CommonwealthGames (Sept 2010).

Image: Advt shows Commonwealth Games.

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An advertisement shows the Indian rupee symbol.

Image: Indian rupee symbol

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Niira Radia's phone conversations also became the theme for one of theAmul advertisements.

Image: Niira Radia on Amul ads.

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Anna Hazare's fasting is highlighted in one of the recent Amuladvertisements.

Image: Anna Hazare in Amul ad.

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An advertisement after Ambani brothers decided to settle their differencesand remain cordial.

Image: Advt on Ambani brothers.

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