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SUMMER TRAINING PROJECT

TITLE: A COMPETITIVE MARKET ANALYSIS OFMOTOR BIKES TYRES OF RALSON INDIA LTD.

Presented By:Gavneet singh

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COMPANY INTRODUCTION

Ralson todaystandstallas India'slargest

company inthe fieldof bicycletyreindustry.

Location: Ralson Nagar, GT Road, Ludhiana.

Led fromthe frontin 1974 by Mr. Sanjeev Pahwa

Chairman-Cum-Managing Director,underthe

name Ralson CyclePvt. Ltd. 1985: Ralson India Ltd.

In 2003 anewplantwassetupat Doraha for

manufacturingautomobiletyres.

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Company'sturnoverhasshotupto 500 crores in 2009.

Presently companyisproducing:

1. 1.25 Lac tyres & 1.50 Lac tubesperday forbicycles

2. 1 lac tyre,tubespermonth forautomobiletyres.

It currentlyhasworkforce ofabout 5000 workmen.

Distributionnetwork: 31 branches,13 consigneeagents

and 8000 dealersspreadalloverIndia.

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COMPANY PROFILERALSON (INDIA) LIMITED @ A GLANCE

1. Core Business Manufacturingof Tyres, Tubesand Hubs

2. Manufacturing Unit RaisonNagar, GT Road, Ludhiana 14103

3. Headoffice J-38, UdyogNagar,RohtakRoad, Delhi 110041

4. Registered Office - Do-

5. Website www.ralson.com

www.ralsonindia.com

6. Raw Material Rubber& Chemicals

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8. DailyProduction 1,10,000 : Tyres

1,40,000 : Tubes

16,000 : Hubs

9. Annual Turnover Domestic : 415 Crores

Export : 145 Crores

10. Work Force 500 (s)

3000 (w)

11. AreaCovered 41 Acres

12. Branches 31

13. Quality Standards ISO 9001 : 200014. MainCustomers HeroCycles,Atlas,Avon,Nova, Export

15. CompetitivePosition In India : First

InWorld : Second

16. Awards State SafetyAward ( Everyyear)

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PRODUCT

Productreferstoaphysicalproductoraserviceoranidea

whicha consumerneedsand forwhichheisreadytopay.

TYRE

HUB

TUBE

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COMPETITIVE MARKET ANALYSIS

Competitor analysis in marketing is an assessment ofthe

strengths and weaknesses ofcurrent and potential competitors

Competitor analysis has twoprimary activities, 1) obtaining

information about important competitors, and 2) using thatinformation topredict competitor behaviour. The goal of

competitor analysis is to understand:

with which competitors to compete,

competitors' strategies and planned actions,

how competitors might react to a firm's actions,

how to influence competitor behaviour to the firm's own

advantage.

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OBJECTIVES OF THE RESEARCH

To study the dealers satisfaction regarding Ralson Tyres

marketingpolicies.

To analyze the Quality ofRalson tyres as compare with other

companies. To Study about different services provided by the company.

To Study about the brand mostly customers demands.

To study about the various factors influence customer demand.

To study about overall position ofthe Ralson Tyres in market.

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RESEARCH METHODOLOGY

Data Collection: - Both secondary and primary method ofdata

collection was used.

For secondary data collection Internet, , researchrecord etc were referred.

For primary data collection personal interview were conducted

and questionnaire

was develop

ed.

SAMPLE

UNIVERSE: All the dealers and non dealers ofRalson Tyres of

Sahnewal, Doraha, Khanna, Jagroan,

Nawanshahr,

Garhshankar, Phagwara, Hoshiarpur, Banga, Ropar, ChamkhaurSahib, Morinda, Khumano Mandi,

Kharar, and Ludhiana and nearby places

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0

10

20

30

40

50

60

MRF RALSON TVS CEAT

MRF 60

RALSON 10

TVS 15

CEAT 15

Q1. In which brand mainly you are

dealing

INTERPRETATION

From the above data shows that 60% respondents mainly deals with MRF, 15% both TVS and CEAT and

10% in Ralson .

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PRICING 25

QUALITY 60

PROMOTIONAL SCHEMES 10

SATISFACTION 5

Q3. Why this motor cycle has more demand in market?

0

10

20

30

40

50

60

PRICIN PR M I NA

SCHEMES

INTERPRETATION

From the above data shows that 60% respondents demand for Quality, 25% for Pricing, 10% for Promotional Schemes

and 5% f

or Satisfaction.

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MRF 67

RALSON 13

TVS 8

CEAT 12

Q4.Which brands quality is best?

0

10

20

30

40

50

60

70

MRF RALSON TVS CEAT

INTERPRETATION

From the above data shows that 67% respondents deals with MRF, 15% both TVS and

CEAT and 10% in Ralson .

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GOOD WILL 10

QUALITY 50PRICE 40

0

5

10

15

20

25

30

35

40

4550

GOOB WILL QUALITY PRICE

INTERPRETATION

From the above data shows that 50% respondents lookingbrands Quality, 40% looking Price,

and 10% looking at Goodwill.

Q5. What the customers looks for is the brands while purchasing tyres?

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YES 20

NO 80

Q6. Are you dealing in un branded tyres?

0

10

20

30

40

50

60

70

80

INTERPRETATION

Mostly respondents dont deals with unbranded tyres.

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YES 80

NO 20

Q8.Are you satisfied with Ralson?

010

20

30

40

50

60

70

80

YES NO

Series1

INTERPRETATION

From the above data shows that 80%respondents aresatisfied with Ralson and 20% arenot.

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7 DAYS (GOOD) 90

10 DAYS (AVERAGE) 10

MORE THAN 15 DAYS (POOR) 0

Q9. Do you get delivery on time?

0

10

20

30

40

50

60

70

80

90

7 DA (G D) 10 DA(AV RAG )

eries1

INTERPRETATION

From the above data shows that 90% respondents saidthatthe gotthe delivery on in 7 days, 10%

saidthat in 10 days and 0% saidthat in more than 15 days.

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THE OUALITY OF RALSON TYRE IS GOOD

DEMAND IS MORE AND SUPPLY IS LESS

PROVIDE KNOWLEDGE TO CONSUMER BY

ADVERTISEMENT

FINDINGS

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SUGGESTIONS

Consumer have no knowledge ofRalson Tyres provide the knowledge

to customer by advertisement.

Need ofPromotional Schemes.

Control on prices.

Poor supply

Improve Relations with customers.

Make different designs.

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LEARNING

Punctuality

Behavior

Knowledge

relation

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