GII PHP QUN L PHN PHI V BN HNG dnh cho Doanh nghip Hng Tiu Dng Nhanh

Hu Trn - Gim c Sn Phm

T03/2015

GII PHP QUN L BN HNG & KNH PHN PHI

6 ri ro trong qun l phn phi hng tiu dng

HT HNG

TN KHO CAO

TRNG BY HNG HA

KM

QUN L NH PHN

PHI KHNG ST

QUN L I NG

BN HNG KHNG CHT

CNG C KHNG PH

HP

1

2

3

4

5

6

Ngun: Thi Bo Kinh t Si gn thng 5/2014 TRANG 2

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

Gii thiu mSales

mSales l gii php phn phi v bn hng gip doanh nghip qun l cng tc pht trin th trng, gim st nhn vin bn hng v chm sc im bn l

mSales l gii php qun l phn phi & bn hng hng u trong lnh vc thng tin di ng & hng tiu dng nhanh.

TRANG 3

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

Chc nng ca mSales

2. Chm sc im bn l 4. Qun l bn hng 1. Qun l knh phn phi

CN

MBF Q/H

NV PTTT

BL

TL

i l C1

i l C2

BL

3. Gim st l trnh

TRANG 4

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

1A. Qun l knh phn phi DOANH NGHIP

GIM ST A BN

NH PHN PHI

NHN VIN BN HNG

GII QUYT RI RO S 4

IM BN L

TRANG 5

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

1B. Qun l hng tn kho

Doanh nghip c th qun l hng tn kho theo knh phn phi t Doanh nghip, Nh phn phi, xung cc i l, im bn l, phn b hng ha kp thi, mi lc mi ni.

GII QUYT RI RO 1&2

TRANG 6

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

2. Chm sc im bn l 1. Nhn k hoch chm sc BL theo a bn / theo tuyn

2. Ti BL, thc hin qut QR-Code (c dn BH) 3. Chp 3 nh ti im bn l: Mt tin, ni tht, t trng by

4. Cp nht hng tn kho

5. Cp nht thng tin trang thit b / vt phm / n phm nh mng

6. Sp xp v sinh bn gh, t trng by ... cho BL

7. Cp nht thng tin i th cnh tranh (nu c) 8. Cp nht thng tin phn hi

9. Kt thc vic chm sc.

GII QUYT RI RO S 3

TRANG 7

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

3. Gim st l trnh GII QUYT RI RO S 5 TRANG 8

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

4A. Qun l bn hng

1. Giao ch tiu bn hng 2. Bo co thng k

GII QUYT RI RO S 6

TRANG 9

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

4B. Thc hin bn hng

1. Nhn ch tiu bn hng theo ngy / thng 2. Thc hin bn hng

Chn BL / KH Chn SP, s lng Kt thc bn hng

3. Nhn chit khu / hoa hng / im thng

GII QUYT RI RO S 6

TRANG 10

GII PHP QUN L BN HNG & KNH PHN PHI

Kim sot c lng hng tn kho thc t ti cc im bn l, thng k chi tit theo a bn

HT HNG TN KHO CAO TRNG BY

HNG HA KM

QUN L NH PHN PHI

KHNG ST

QUN L I NG BN

HNG KHNG CHT

CNG C KHNG PH HP

mSales gii quyt 6 ri ro

1 2 3 4 5 6

Dng hnh nh ghi li trng thi trng by sn phm v thng tin i th

cnh tranh ti BL

Kim sot tt doanh s theo NPP

tin n tng hiu qu kinh t

Kim tra, nh gi v ti u cht lng

ca NVBH trong qu trnh

pht trin kinh doanh

Giao tuyn v kim sot l trnh tip xc thc t vi cc BL ca nhn vin thng

qua bn s

TRANG 11

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

Cc chc nng khc h tr bn hng 1. Qun l CT khuyn mi

Loi CT Khuyn mi: c iu kin / khng iu kin Hnh thc khuyn mi: Tng phm, tng chit khu, tch im thng

2. Ghi nhn tr hng SP li SP ht hn s dng SP ko bn chy

3. Qun l Nh phn phi Doanh thu SP bn chy, Nhn vin

TRANG 12

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

Case Study: MobiFone (1)

trin khai cc dch v: 1. Chm sc im bn l 2. Gim st l trnh 3. Qun l knh bn hng 4. Qun l & thc hin bn hng 5. Tnh chit khu / hoa hng / im thng

TRANG 13

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

Case Study: MobiFone (2)

TRANG 14

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

Case Study: MobiFone (3) T10/2014 trin khai mSales cho tt c 6 Trung tm khu vc t

Bc vo Nam

Hn 10.000.000 giao dch c

thc hin

Hn 60.000 thit b smartphone

s dng mSales

TRANG 15

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

Case Study: Thuc l Si Gn (1) trin khai cc dch v: 1. Chm cng 2. Chm sc im bn l 3. Gim st l trnh 4. Qun l knh bn hng 5. Qun l & thc hin bn hng

TRANG 16

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

Case Study: Thuc l Si Gn (2)

TRANG 17

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI 18

Hnh nh thc t

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

Case Study: Thuc l Si Gn (3) - Trong 08 thng trin khai ti a bn H Ch Minh, H Ni v cc a bn Min Trung, Min Ty

Gn

1.000.000 giao dch c

thc hin

Hn 90 Nh Phn Phi

50 Gim st

350 Nhn vin bn hng

Hn 30.000 im bn l

c chm sc

TRANG 19

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

Case Study: Dc Thnh - Trong 03 thng trin khai ti a bn H Ch Minh v H Ni

Gn

10.000 giao dch c

thc hin

10 Gim st

70 Nhn vin bn hng

Hn 2.000 Nh thuc/Bnh

vin c chm sc

TRANG 20

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

Case Study: Prudential Finance - Trong 01 thng trin khai ti a bn H Ch Minh

Gn

5.000 giao dch c

thc hin

20 Gim st

200 NV Thu hi n v

NV Xc minh

Hn 2.000 Khch hng

c xc minh v thu n

TRANG 21

GII PHP QUN L BN HNG & KNH PHN PHI GII PHP QUN L BN HNG & KNH PHN PHI

Case Study: Bnh ko Phm Nguyn

PHA1: S trin khai 100 ti a bn H Ch Minh vo T4/2015 PHA2: Trin khai 600 cho ton quc vo T5/2015

TRANG 22

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