going mobile in government
DESCRIPTION
Numerous opportunities exist to enhance the way state government provides service to mobile citizens. This is an effort we have only begun.TRANSCRIPT
Going Mobile in Going Mobile in GovernmentGovernment
David G. FletcherDavid G. Fletcher
CTO, State of UtahCTO, State of Utah
“Mobile government, sometimes referred to as mGovernment, is the extension of eGovernment to mobile platforms, as well as the strategic use of government services and applications which are only possible using cellular/mobile telephones, laptop computers, personal digital assistants (PDAs) and wireless internet infrastructure.”
- Wikipedia
Goals Associated with M-governmentGoals Associated with M-government
cost reduction cost reduction efficiency efficiency transformation/modernization of public transformation/modernization of public
sector organizations sector organizations added convenience and flexibility added convenience and flexibility better services to the citizens better services to the citizens ability to reach a larger number of people ability to reach a larger number of people
through mobile devices than would be through mobile devices than would be possible using wired internet only possible using wired internet only
mGov: Who is it for?mGov: Who is it for?
Is mGov as a phenomenon primarily
for the developing world or is it for all of
us?
Optimize the PortalOptimize the Portal
SimplifySimplifyThink about the needsThink about the needs
of the mobile userof the mobile userAdd valueAdd value
This is TOO much!This is TOO much!
Don’t worry the user Don’t worry the user with a separate mobile with a separate mobile URLURL
Adapt to screen real Adapt to screen real estate and device estate and device functionalityfunctionality
On the RoadOn the Road
Mobile users are Mobile users are mobilemobile
They want mobile They want mobile servicesservices
Think about itThink about it
What do you want your Users to be?What do you want your Users to be?
Informed?Informed?Participatory?Participatory?Technologically advanced?Technologically advanced?Learning?Learning?
Mobile BrowsingMobile Browsing
Where are the Users? Platform matters…
Interactive MobilityInteractive Mobility
SMS ServicesSMS ServicesSmartphone ApplicationsSmartphone ApplicationsBrowser-based servicesBrowser-based servicesAugmented RealityAugmented RealitySocial mediaSocial media Integration with 3Integration with 3rdrd party Applications party Applications
Thinking about Mobile AppsThinking about Mobile Apps
Is “Money Transfer” the next killer app for Is “Money Transfer” the next killer app for mobile phones? Gartner says it is.mobile phones? Gartner says it is.
Gartner said last week that Money Gartner said last week that Money Transfer will be the #1 mobile app by 2012Transfer will be the #1 mobile app by 2012
Accept Credit Card PaymentsAccept Credit Card Payments
Parking MetersParking MetersToll RoadsToll RoadsOver the Counter ServicesOver the Counter ServicesOne-time eventsOne-time events
Citizen ReportingCitizen Reporting
Boston’s “Citizen Boston’s “Citizen Connect”Connect”
Pittsburgh’s Pittsburgh’s “iBurgh”“iBurgh”
* Simple interface + Citizen engagement
mGovernment Taking Off in mGovernment Taking Off in Developing CountriesDeveloping Countries
There are over 700 million cellphone
users in China
Headline: “Teens Embrace Innovative Mobile, Interactive Marketing”
Surprise!!
Mobile Collaboration and SharingMobile Collaboration and Sharing
Work more Work more collaboratively with collaboratively with agenciesagencies
eDemocracy eDemocracy ApplicationsApplications
Manage the Social Media PlatformManage the Social Media Platform
TwitterTwitterFacebookFacebookYouTubeYouTubeSlideshareSlideshareNingNingLinked InLinked In
Mobile will be Integrated into the Mobile will be Integrated into the thought of Leading Statesthought of Leading States
Multiple approachesMultiple approachesSit back and waitSit back and waitThink beyond your own Think beyond your own
paradigmparadigmMake it happenMake it happenWhat is right for you and What is right for you and
your citizenry?your citizenry?