Before Hacking your Growth

Quan MT quan@beeketing.com

About Me

Quan MT

Founder & CEO Beeketing

Growth Hacking =

You will get X [1] extra user for each [1] user you acquire

1 Million Users

1,000 users

1,000,000 users

100 users

Growth Hacking = Each (1) user you acquire you will get (1) more from that user

Free ride / GB when introducing to a new friend

Zopim

Zopim growth circle

More link show up on user ’s sites More Users

More Leads

Zopim growth talks

Beeketing

Beeketing growth flow

Free

AppStore Cross-sell

Free apps to generate

users

Eventually convert users to paying customers and grow customers’ LTV

Collect data then cross-sell apps that business really need

Free

Agile & Lean Circle

Have an idea (or copy one) about growth

Build quickly Measure and summarize

Companies & time to build first version

• Start coding 04/2012 • First launch 03/2013 • Next big update 06/2013 • Acquired 01/2015

• Start 01/2014 • Launch 03/2014 • 06/2014 - 20 users • Closed 07/2014

• Start 08/2014 • Launch 08/2014 • 33,000 business users • 50% month over month

growth for 9 months • Raised $225,000 money

from 500 Startups & angels

3 months 1 week 1 years

“Almost all startups that died

has a product”

What make startup companies slow?

• Question: What technology to use?

• Should we use the trendy AngularJS or the plain old PHP? Aged Mysql or Highly Scaleable MongoDB?

• Answer: What you already know best… you can always change later, and you gonna change it anyway.

• Question: User need these features, we have to build them before launching.

Answer: Keep only features that can be built within a week. •

Bistro - Beeketing growth & distribution

1.Review metrics

2.Identify right problem

3.Proposal solution (Build P/S canvas)

4.Mock up, flow (Review

5.Schedule

6.Code / Design

7.QA

8.Deploy

9.Measure

all tasks, build wireframe for them)

Lean Canvas?

1. List all problems, then shortlist

2. Problems Solutions Canvas

Building time

Mock up, flow, Schedule, Code / Design, QA, Deploy

What’s next after deployed?

1.Get users to your product daily

1.Google, Facebook Ads

2.Forum seeding

3.Facebook group

/ weekly to measure

4.Many more if you read “traction” book

2.Integrate with more focus analytics system (not Google Analytics)

1.e.g.: Mixpanel

7. Measure conversion funnel

7. Measure conversion funnel

Measure churn / retention

Measure churn / retention

http://appcues.com/blog/6-growth-experiments-sidekick-ran-to-improve-retention/

Must read books

The Definitive Guide to Growth Hacking - Neil Patel

http://www.quicksprout.com/the- definitive-guide-to-growth-hacking/

Useful quotes

1. Không sợ dẫm shit

2. Build half a product, not a half-assed product

3. Smart people know when to stop and when to stick

Thank you

Quan MT quan@beeketing.com