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Summer TrainingReport

ONHCL INFOSYSTEMS LIMITED

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India is a union of states with Parliamentarysystem of Govt.

28 States & 7 Union Territories

Land Area: 3.29 Million sq.km

Population: 1.2 Billion

Language: English & Hindi

Independence Day: 15 August 1947

Republic Day: 26 January 1950

GDP (PPP) US$ 3.29 trillion (2008 est.)

GDP (Official exchange rate) US$ 1.21 trillion(2008 est.)

Age structure:0-14yrs ( 31%)15-64 ( 63.6%)65 years & over ( 5.3%)

India : Basic Facts

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HCL TechnologiesHCL INFOSYSTEMSLIMILED

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VISION & MISSION

"Together we create the enterprises of tomorrow"

"To provide world-class informationtechnology solutions and services to enableour customers to serve their customersbetter"

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T OPIC SALES PROMOTION

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HCL

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RESEARCHMETHODOLOGY

SAMPLING METHOD(SURVEY METHOD)CONVENIENCE SEMPLING

QUEST

IONNIRE ME TH

OD

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T OTA L M A RKE T SHA RE OF

DIFFEREN T

PC/L A

P T

OP BR A

NDS

HP

IBM/LENOVO

9.1% HCL

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From the Pie Chart in theMajority

(45.5 percent) of the total respondentsfrom H. P .

(36.4 percent) of respondent from HCL

Thus, H.P. was found to be a leader in consolid ated m arketshare of PC and Lapto ps inFaiza bad city .

HCL

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COMP A NY OFFERING BEST S A LESPROMP T ION OFFER

0%

10%

20%

30%

40%

50%

60%70%

80%

90%

100%

USE R N N-USE R

HP

ZENITH

IBM/LEN V

ER

H L

36%

36%

25%

25%

50%

18%

9%

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From the Bar Ch art it c an be ascert ain th at, majority of users believe th at HCL gives best offers(36 %) where asMajority of Non-users believe th at IBM offers best salesoffer . This can attributed to the aggressive sales promotion

strategies adopted by HCL in PC segment And the L aptop and server segment by IBM .

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FINDINGS

Major FindingsMajority of those who have bought aPC laptop and are planning to buyconsider Promotional offer as a definiteincentive to buy.Non-users consider sales and promotionoffer as the most important attribute forbuying a computer/laptop.

Minor FindingsThe market share of the HP brand

of computers/laptops is the highest

in Faizabad, followed closely byHCLInfosystems in retail segment.

Majority believes that HCL Infosystems has the best

Promotional Offers among all theplayers existing in the market.

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SUGGETIONSImprove promotion & advertising

in rural areas.Improve distribution Channel.Better utilization of resources.

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LIMITATI ONS

Limitation of my survey is that, I have used the primarysource of the data which are not always very accurate as the

respondents don t fill it correctly.

People are not interested in filling the questionnaire.Due to lack of time, I have to minimize the sample size to

100 only.The study is limited to the city & rural areas of Faizabad.

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CONCLUSION

From these findings it can be ascertained that Salespromotion offers provide a definite incentive to buy.

These findings give an indication that PromotionalOffers can be used for increasing the sales.

Promotional tools that are most successful are hencethose which incentivize the customer immediately like pricediscounts.

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