how twitter changed our lives & what it means for your business

How Twitter Changed Our Lives and What This Means For Your Business.

Robin McPherson

@uglyshirt

Mitch Fanning

@mitchfanning

OUR STORY

What’s In It For You?

For Newbies:

Just getting started? Learn how to use Twitter -- successfully.

For Rock Stars:

Addicted to Twitter? Good. New ideas to enhance your Twitter strategy.

What We’re Covering...

What the *@#$% is Twitter?

Who’s using Twitter? (why)

Top Twitter Strategies

Best Practices (examples)

Tools & Tricks

Q & A

What We’re NOT Covering...

How to set up a Twitter account

How to use Twitter to endlessly self-promote

How to use Auto-DM's and replies

How to make money online using Twitter

Remember: Twitter is not a "silver-bullet."


Social networking site composed entirely of 140 character answers to 1 simple question:

"What's happening"

or rather

"What has your attention?"


"a short burst of inconsequential information."

Jack Dorsey co-founder of Twitter

Why People Use Twitter

Influence Brevity Accessibility

Interaction Versatility

Who's using Twitter?

• 50 million Tweets per day - Mar 2010

• 145 million users Worldwide.- Sept 2010*

• 2.24 million users in Canada - July 09

• Average age of users in the US – 35

• Average income of users in the US $68,700

* Source: www.guardian.co.uk - 27 September 2010Source Marketing Profs Research Spotlight Twitter 2010

http://www.guardian.co.uk/

What's in it for Business?

• When users share links on Twitter - 40.1% click through, Facebook is 24%, Email is 15.2%, Banner ads is averaging 0.2 or 0.3%.

• 79% of consumers who follow brands are more likely to recommend a brand.

• 67% of consumers are more likely to buy brands after becoming a follower.

Source Marketing Profs Research Spotlight Twitter 2010 & Wikipedia

What does it mean for your Business?

Twitter users not only have influence but they have buying power.

If you’re not there, you’re missing out.


Without strategy, it’s just typing.

You’re not doing it wrong (experiment).


Customer Service

Listen and respond to conversations before problems escalate and or to

activate "advocates."


Sales and Promotion

Provide useful content and be prepared to engage in conversation.

When done right, followers will not only

become loyal customers, but evangelists.

What does this mean for Businesses?

Awareness

Consideration

Preference

Take Action > Buy

Loyalty > Influencer

Best Practices

Getting Started

• Add a picture (we want to see you). Be human. • Design?

• Spend more time in search.• Find people to follow - Build lists (i.e. influencers)

• Have more than one twitterer at the company.

• Start with one account.

What does it mean for Businesses?

Best Practices

Approach • Be conversational

• Two way communication (not another blast) • Promote other people 12x to 1 (@chrisbrogan)

• Share your human side

Best Practices

• Increase Re-tweets• Call to actions: please RT, check out... • Keep it to 120 characters.• Time: Mon-Wed (9-6pm EST)

• Optimize Click-through:

• Ask questions (instead of just dumping a link).• Link to photos and/or video and/or music, etc• Time: weekends & afternoons Thur-Sun (link-fatigue).

• Increase Followers:

• Feed the metre: tweets per day? (~5-10)• Best times to tweet (9-10am, 12-1pm, 4pm EST) Tues-Fri• Tweet Plan: Scheduling and repeating tweets?

DanZarrella.com

#9 - Only 11 Clicks?

Managing Your Account(s)

Why use a Twitter Management Tool?

• Multiple accounts, follow lists, easily see DM and mentions, schedule tweets and most include the ability to manage Facebook and Linkedin accounts.

• No one tool - there are lots of options.

• Before choosing one, try several out and if possible use the same tool for your mobile

Management Tools & URL Shorteners

Photos, Video and Mobile

Resources

oneforty.com - a marketplace for Twitter apps with reviews and toolkits - my toolkit can be found at: http://oneforty.com/uglyshirt/robin-s-uglyshirt-toolkit

Twitter 101 for Business - From Twitter it’s how to guide, book list, how to guide. - http://business.twitter.com/twitter101

Mashable’s Twitter Guide - A fantastic guide about everything and anything you wanted to know about Twitter - http://mashable.com/guidebook/twitter/

Resources

IS Parade - http://isparade.jp a visual parade of all your followers

Resources

MentionMap - http://apps.asterisq.com/mentionmap/# - a way to see Twitter conversations as a network.

Resources

Resources

TweetStats - http://tweetstats.com - provides a visual breakdown of your tweets.

Resources

TwentyFeet - www.twentyfeet.com - a one stop shop for tracking multiple social media accounts.

Top 10 Reasons To Use Twitter

10. It's the only way to know when IceDogRon checks into the Gatorade Centre.

9. Tweeting is better than yelling at the staff at Best Buy.

8. It's an excuse to buy an iPhone.

7. Because you love sharing. 6. Connect with people you'd never have had the opportunity to meet because of distance.

5. Learn about the interesting people you follow and companies you're interested in.

4. You'll know when Mitch is at Starbucks.

3. Because conversations are happening whether you're on it or not.

2. Sometime Tweets are just really funny.

1. It's Free.

“You are the tool for social media, Twitter is just an app for you to grow and influence your society.” – Razan Khatib

“I hear YouTube, Twitter and Facebook are merging to form a super-social media site – YouTwitFace.” – Conan O’Brien, The Tonight Show, June 2nd, 2009.

Open Discussion

Thanks! You're turn...

Questions?

Success Stories?

Challenges?

How Twitter Changed Our Lives and What This Means For Your Business.

how twitter changed our lives & what it means for your business

Education