impact map your project
TRANSCRIPT
CHRISTIAN HASSA (@CHRISHASSA, [email protected])
Agile Tour Vienna, November 21st 2015
Impact Map Your Project
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SOFTWARE DEVELOPMENT = PROBLEM SOLVING
Successful problem solving requires
finding the right solution
to the right problem.
Russell Ackoff, 1974
We fail more often,
because we solve the wrong problem
than because we get the
wrong solution to the right problem.
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AGILE „REQUIREMENTS“
Image from: 50 Quick ideas to improve your user stories: https://leanpub.com/50quickideas
Why?Impact
How?Specification
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Business Goals
Actors and Impacts
Deliverables
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Zone of control
Zone of influence
IMPACT MAPS
Goal
Actors
Impacts
Deliverables
Reduce accidents at crossroads
Motorist
Pays more attention
Speed limit sign
Drives slower
Radar speed check
Speed bumps
Roundabout
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PROJECT WITH MEASURABLE IMPACT
Now
Future
Revenue Cost
increase reduce
protect avoid
Which category is your current
project?
From: David Evans (@DavidEvans66)
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MEASURABLE IMPACTS
• Scale: What is measured?
• Meter: How is it measured?
• Levels as guideposts• Benchmark: Current Situation
• Constraint: Break-Even, minimum success criteria
• Target: Expected Impact
• (Trend, Fail, Record, Survival)
% of blockbuster concerttickets ordered through call center
Reduce call-center loadfrom blockbuster concerts
shop system
60%
<40%
<20%
Tom Gilb: Competitive Engineering, PLANGUAGE
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WHAT‘S THE GOAL OF YOUR PROJECT?
Which category?• Increase/protect revenue
• Reduce/avoid cost
What would happen if the project was NOT implemented?
What will change compared to now?
Measurability (What, How, When, Range)?
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IMPACT MAPS
Goal
Actors
Impacts
Deliverables
Increase peak sales
Mobile User
Buy more online
MobileWebsite
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MEASURABLE BEHAVIOUR CHANGES
Who can influence the goal positively/negatively?
Employees, Customers, Competition, Regulators,…
How can the behaviour change be measured?
What, How, When?
How can they influence the goal?
Behaviour changes to – promote/inhibit
What are derived behaviour changes?
Earlier observable?
Better/easier observable?
Which behaviour changes have the biggest
Potential?
Risk?
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EVALUATE OPTIONS
Goal
Actors
Impacts
Deliverables
Increase peak sales
One-click purchase
Mobile User Call Center
Buy more online
Buy without Call Center
Sell faster
Stopcross selling
Purchase with SMS
MobileWebsite
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eVoting System
Zone of control
Zone of influence
Candidate VoterFund-
management
More run for election
More cast their vote
Less effort approving candidates
Online application for candidates
Online publication of candidates
Online voting Shared checklist
Other funds
Start using this system
for elections
Customizable branding
Pension Fund
More candidatesHigher voter turnoutNo „silent“ elections
Broaderlegitimisedcommittee
Reduced external costsLess personnel effortAdditional revenue
Amortisationin < 2 years
Less effort counting
votes
Compliance
Does not block go-live
Preview
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FASTERFEEDBACK
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STORY MAP
User Journey with User Activities
Product Backlogwith User Stories
UI Wireframes
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STORY MAP WITH INITIAL BACKLOG
83
76
58
78
59
60
61
63
8082
55
54
56
52
48
48.2
48.1
49
50
77
46
44
42
41
36 34 39
38 32
28
29
25
21
20 23
17
15 13 8
9
11
10
Provision and support
Candidate nomination
Voting and result evaluation
Candidate application
Online voting
Provisioning and Support
Candidate publication
Shared checklist for approving candidates
Customizable Branding
Preview: Candidate application and publication
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Candidate VoterFund-
management
More run for election
More cast their vote
Less effort approving candidates
Online application for candidates
Online publication of candidates
Online voting Shared checklist
Other funds
Start using this system
for elections
Customizable branding
Pension Fund
More candidatesHigher voter turnoutNo „silent“ elections
Broaderlegitimisedcommittee
Reduced external costsLess personnel effortAdditional revenue
Amortisationin < 2 years
Less effort counting
votes
Compliance
Does not block go-live
Preview
Candidates67 368
Staff14 4
Customers0
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SUMMARY
Every project has an expected outcome
• Hierarchical hypotheses of behaviour changes
• Often not made explicit/not aligned
Behaviour changes as guide posts for your project
• Smaller batches with measurable risks/potentials
• Strategic control for projects/portfolios
Impact Mapping is a visual method for making hypotheses and solutions options explicit and aligning them
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MORE ABOUT IMPACT MAPPING
Impact Mapping Course in Vienna
with Gojko Adzic in March 2016
Registration: [email protected]
