IN FOCUS

捷成集团jebsengroup

WHAT’S INSIDE

VIEW FROM THE TOP

IN THE SPOTLIGHTP.3

COMMUNITY MATTERS

CONNECTING MINDSP.9

BROADER HORIZONS

INDUSTRY INSIGHTS

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NEWSLETTER OF THE JEBSEN GROUP 2016 No. 3 VOLUME 8

jebsen1895 Jebsen Group

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This year, MOMENTS features cover images selected from children of the Shutterbug Club Programme. This issue’s contributor is Hou Sitong.

INNOVATION

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2VIEWFROM THE

TOPA culture of innovation When G20 leaders met in Hangzhou this past September, China put forward a blueprint on innovation-driven growth. Introduced to the G20 agenda for the first time, innovation was slated as "the key for boosting global economic potential.” Innovative development is also one of five key principles in China’s current Five Year Plan, with the country set on transforming itself into an innovative economy by 2020. It is already seeing some results, having made its way into the top 25 performing countries in this year’s edition of the Global Innovation Index.

At Jebsen, I believe that innovation has been part of our culture and has now become the key to delivering brand success for ourselves and our partners as well as continuous business growth. Jebsen Consumer is turning to O2O marketing to better serve customers in this digital age. J Select, our omni-channel retail brand continues progressing its online and brick-and-mortar stores in Hong Kong, as well as its flagship store on Tmall.com since the end of 2013. The brand is building a loyal consumer base, who see J Select as an opportunity to look at a variety of lifestyle products that are unique and fairly priced. Recently, the J Select online store had been revamped with a new interface to further enhance the online shopping experience.

Blue Girl Beer, even at the ripe old age of 110 years, continues to innovate. For the first time ever, Jebsen Beverage has introduced draught beer to celebrate its 110th anniversary in Hong Kong and strengthen its current portfolio in order to appeal to the palates of sophisticated drinkers in Hong Kong. In mainland China, the brand also introduced a petite and stylish new 250 ml bottle to its product range, and hosted a series of new product launch celebration parties across the region.

Service innovation is a top priority for Jebsen Motors as it strives to maintain its leadership position in the Porsche dealership network. It has recently opened a new service centre in Hung Hom, Hong Kong to deliver enhanced and more efficient after-sales services to the Porsche owners. Jebsen Motors will also be opening new service centre in Kwun Tong, Hong Kong and continue to upgrade our facilities in mainland China to provide convenient access and more personalised services for customers. Meanwhile, Jebsen Industrial continues to maximise its in-house capabilities with the market launch of its latest self-owned Nutrition and Health brand. BelleSalud was created specifically to offer scientifically proven beauty and wellness solutions to a growing segment in China. While innovation may be a complex, sometimes even company-wide endeavour, it often starts with a small idea. To this end, the Group has introduced J Inspire, a learning platform for all employees to facilitate knowledge sharing and personal development reflection. Since its launch, we have already invited two inspiring speakers to share their experience with our employees: When innovation is embedded in all that we do, it shapes how we think, behave and how we integrate economic, social and environmental considerations in our organisational strategies and operations.

This is particularly true in our role as a responsible corporate citizen. Project Morning Star, the sight-saving project partnership between Jebsen and ORBIS has completed its first five-year milestone and exceeded its original goals. During 2011-2015, over 1.2 million ophthalmic patients in rural China benefited from Jebsen’s donation, as well as the commitment by our employees to be part of the project.

In Phase II of Project Morning Star, we will continue the partnership with ORBIS to support grassroots level work by building China's first “National Model of

Comprehensive Rural Eye Care Network”.

From helping our partners achieve business breakthroughs to making a difference in the community, we must continue to innovate and move forward, as standing still actually means moving backwards.

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Helmuth Hennig Group Managing Director

At Jebsen, I believe that innovation has been part of our culture and has now become the key to delivering brand success for ourselves and our partners as well as continuous business growth. ”

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IN THESPOTLIGHT

Chinese shoppers were wowed by Jebsen Consumer’s high-profile launch of the new Dyson supersonic™ hairdryer.

Consumer – Home Enrichment

Meet the Dyson supersonic hairdryer

As NOMOS fine watches grow in popularity in Greater China, Jebsen Consumer is helping the German brand to ramp up its online and offline marketing presence with three new initiatives.

It has recently launched Simplified and Traditional Chinese versions of its official website (www.nomos-glashuette.com) and debuted an online store on the popular Chinese e-commerce platform, JD.com. The brand will also be meeting Chinese shoppers in store at Resee, a popular multi-brand lifestyle concept store in Shanghai.

With contribution from Wayne Yang

In partnership with Japanese beauty brand Ya-Man, Jebsen Consumer has launched a series of home-use slimming devices built with advanced technology. The new RF Beaute Cavi uses radiofrequency and cavitation technology to reduce the appearance of fat and cellulite for a more toned and shaped bodyline. As an extremely effective and safe way to achieve body shaping results at home, Jebsen Consumer is confident that the product will receive an enthusiastic welcome in Hong Kong.

With contribution from Samantha Cheung

Consumer – Watch

NOMOS strengthens omni-channel presence

Consumer – Health & Beauty

Slimming technology at home

On August 10, 2016, Chinese shoppers at Beijing Shin Kong Place and Shanghai SOGO shopping malls were wowed by Jebsen Consumer’s high-profile launch of the new Dyson supersonic™ hairdryer.

In Beijing, Jebsen Consumer invited a master hairstylist to demonstrate the Dyson supersonic™ hairdryer’s intelligent heat control and other winning features. More than 200 units were snapped up within the day. The innovative new product has also proven to be popular in Shanghai, where total sales also exceeded 200 units in one day. This comes as no surprise to Jebsen Consumer, who achieved record figures when it launched the product in Hong Kong in July. The business unit is also introducing the hairdryer to other Chinese cities in phases.

The Dyson supersonic™ hairdryer helps prevent extreme heat damage to protect natural shine with an intelligent feature that measures air temperature 20 times per second, to keep heat under control.

With contribution from Luna Mao

NOMOS is ready to meet Chinese shoppers in store at Resee, a popular multi-brand lifestyle concept store in Shanghai.

Jebsen Consumer has launched a series of home-use slimming devices built with advanced technology.

In addition to its own 25th anniversary this year, Jebsen Fine Wines has more reasons to celebrate, especially with two iconic brands of its portfolio receiving industry recognition.

Italian winery Frescobaldi has been lauded by James Suckling, a notable American wine critic. Four Frescobaldi wines (CRU Giramonte 2012, CRU Mormoreto 2013, CRU Montesodi 2013 and Tenuta Frescobaldi di Castiglioni 2013) have achieved an “Outstanding” rating from the former editor-in-chief of the Wine Spectator magazine.

Separately, Australian label Twinwoods Estates, one of the Jebsen Wine Estates owned brands, has been awarded the honour of a five-star winery in the latest edition of the James Halliday Wine Companion 2017. Named one of James’ Top 10 New Wineries, all its estate-grown wines have achieved over 90 points in the rating. The remarkable recognition speaks volumes of Jebsen Fine Wines’ commitment to quality and its standing as one of the largest independent importers and distributors of premium wines, spirits, Japanese sake and mineral water in Greater China.

With contribution from Rebecca Zhu and Wilson Wok

Beverage – Fine Wines

Serving only the finest wines

Frescobaldi, an iconic brand of Jebsen Fine Wines, has been lauded by James Suckling, a notable American wine critic.

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Motors

Porsche Service Centre Hong Kong moves to Hung Hom

The annual Jebsen Motors Karting Championship returned this summer, inviting customers and guests to have fun on the go-kart track! Preliminary rounds were held at each major Chinese city including Guangzhou, Hangzhou, Shenzhen and Shanghai, with participants heating up the racetrack with their speed and skill. The sidelines of the event were just as exciting, with carnival games and delicious food for participants and their supporters. The top three winners from each city represented the local Porsche Centres in the nationwide finals, held at Porsche Centre Shanghai Puxi in September 2016. Congratulations to the overall champions!

With contribution from Summer Zhang, Priscilla Hu and Anna He

Porsche Centre Hong Kong & Macau celebrated the relocation of the Porsche Service Centre Hong Kong from Kowloon Bay to a new state-of-the-art facility on October 12. Located in Hung Hom on the Kowloon Peninsula, the new service centre has been meticulously designed to provide Porsche customers with enhanced and more efficient after-sales services. The vast, single-level space has sea views, creating a light and pleasant working environment for the employees. Two Porsche Direct Dialogue Bays provide customers with immediate and personal evaluations of their cars from a Porsche Service Advisor upon arrival, while offering 76 parking spaces. In addition, the centre features an expanded spare parts department, which contains more original Porsche parts and accessories than ever before.

“With this splendid new facility in Hung Hom, I believe we are better equipped than ever to meet the service needs of our customers, I invite all our Porsche owners to come and experience the new facilities and services for themselves,” said Mr Grant Smith, General Manager of Porsche Centre Hong Kong & Macau, who also revealed plans for a new Service Centre in Kwun Tong.

With contribution from Jess Lam

Beverage – Beer

New ways to enjoy Blue Girl Beer

Blue Girl Beer is changing things up with its first-ever draught beer experience.

The annual Jebsen Motors Karting Championship returned this summer.

With its 110th anniversary this year, Blue Girl Beer is changing things up with its first-ever draught beer experience! The newborn Blue Girl draught beer was introduced at an internal Jebsen party on August 26 and is now available at selected bars in Hong Kong. In Mainland China, Blue Girl Beer also launched a petite and stylish new 250 ml bottle packaging in September.

As Hong Kong’s best-loved lager, Blue Girl Beer is also energising drinkers by returning as a sponsor of Slide the City Hong Kong Station (August 24 to 29) and supporting the FIA Formula E Hong Kong ePrix (October 8 to 9).

With contribution from Tiffany Xiao and Ayson Heung

In honour of the mid-engined, four-cylinder 718 Boxster of the early 1960s, Porsche has unveiled a new rendition with increased power and a sharpened design. In Mainland China and Hong Kong, where Jebsen Motors operates one of the largest networks of Porsche Centres in the world, drivers were given an exclusive first look at the Porsche 718 Boxster.

Porsche Centre Hong Kong, Porsche Centre Guangzhou and Porsche Centre Shenzhen Longgang invited guests to meet the new sports car in person and learn about its powerful features. For the event at Porsche Centre Shanghai Puxi and Shanghai Minhang, Team Jebsen racer Cui Yue even made a special appearance to introduce the 718 Boxster to delighted guests. The Porsche 718 Boxster carries a four-cylinder turbocharged engine. The mid-engine concept allows the car to offer a generous amount of space with two luggage compartments while maintaining Porsche’s signature power and performance.

With contribution from Jess Lam, Anna He, Summer Zhang and Priscilla Hu

Drivers were given an exclusive first look at the Porsche 718 Boxster.

Porsche Centre Hong Kong & Macau celebrated the relocation of its Service Centre from Kowloon Bay to Hung Hom.

Motors

The Porsche 718 Boxster returns Motors

Go karting with Porsche

When Jebsen Building Products was tasked to supply an integrated partition and door system to the offices of Cityplaza Three in Hong Kong as part of the building’s renovation works, it impressed the customer with a customised solution, quick delivery and a full suite of project management services.

For the 10-storey, 205,000 square-feet office building, a fast turnaround partitioning system was necessary, given the tight schedule and the need to minimise disturbance to tenants. The Jebsen Building Products team chose the Unilock-Signature bi-block partition as its pre-assembled modules would save time and cost onsite. Sustainable materials, such as reusable partition systems and products, were also adopted to achieve green objectives—much to the customer’s delight.

With contribution from Teresa Wong

Industrial – Building Products

Grade A solution for a Grade A office building

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Industrial – Cinematic & Broadcasting Solutions

An out-of-this-world experience JCineCast, Jebsen Industrial’s multi-channel, multi-brand solutions for the cinematic and broadcasting industry, returned to BIRTV (August 24 to 27, Beijing) for the 18th consecutive year. This time, it brought an “Outer Space” theme to the tradeshow to help industry players “Capture Beyond Limits”.

At BIRTV, JCineCast exhibited a variety of high-end and middle-end cinematic equipment as well as new products from more than 30 renowned brands. To give full play to the power of these products, JCineCast set the scene for a live shoot onsite—a giant solar system model at the centre of its booth served as a film set to enable show-goers to experience advanced film and HD lenses.

“We believe that creativity is the lifeline of the industry. We hope to open up more creative possibilities for filmmakers by adopting a multi-brand approach. This is why we continue to grow our portfolio of products catering to both professional production house and semi-professional videographers,” said Mr Philbert Chin, Business Line Leader, Cinematic & Broadcasting Solutions, Jebsen Industrial.

With contribution from Mike Long

Jebsen Building Products team chose the Unilock-Signature bi-block partition as its preassembled modules would save time and cost onsite.

Jebsen Building Products was tasked to supply an integrated partition and door system to the offices of Cityplaza Three in Hong Kong as part of the building’s renovation works.

JCineCast returned to BIRTV for the 18th consecutive year.

Industrial – Specialty Ingredients & Solutions

Introducing BelleSalud

Jebsen Industrial has launched its latest self-owned brand BelleSalud to strengthen its presence in the Chinese nutritional and dietary supplements industry. The brand, which means ‘wonderful, happy and healthy’ in French and Spanish, offers a premium range of scientifically proven and natural dietary supplement tailored for the modern consumer.

The brand’s signature product is the Sakura Collagen Powder. This innovative product combines the known beauty benefits of collagen with sakura. The Japanese cherry blossom has already been classified as a natural ingredient in Japanese food culture that can resist skin ageing, reduce wrinkles and brighten skin tone. BelleSalud’s market debut also includes Probiotics, formulated from ingredients sourced from Europe.

With contribution from Fiona Pan

Jebsen Industrial has launched its latest self-owned brand BelleSalud.

I N D U S T R YINSIGHTS

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Blue Girl Beer’s efforts in face-to-face consumer engagement includes organising its own “Modern Love with Blue Girl” live concerts for two consecutive years and continuous retail marketing events in Fujian.

As the first self-owned brand of Jebsen Group, Blue Girl continues to be Hong Kong’s top beer brand by volume and value, and saw a 50% year-on-year growth in Southern and Eastern China in 2015. In Taiwan, sales of Blue Girl Beer as a top-three premium imported brand, has also been robust.

“Blue Girl Beer is now approaching its 10th year of ranking No. 1 in the Hong Kong market. Even in its leadership position, we have continued to see strong momentum in sales over the past five years. Comparatively, the brand entered Mainland China much later but we achieved significant growth in the markets we operate in. Over in Taiwan, Blue Girl Beer continues to be regarded as a top-three premium imported brand,” shared Mr Michael Glover.

Mr Glover, Group Director and Managing Director of Jebsen Beverage, has led the growth of Blue Girl Beer since he joined the company in 2005.

Since Jebsen acquired the lager from its original German makers in 1906, it has gone to lengths to preserve Blue Girl Beer’s heritage while adapting its flavour to local palates. Over time, the traditional bitterness of German lager gave way to a lighter taste that has proven to be more popular with a larger segment of consumers.

While the brand has proven that change can be positive, Mr Glover emphasises that the company must remain steadfast when it comes to fundamentals. “There can be no compromises when it comes to product quality,” he said.

In all other ways, however, it seems that Blue Girl Beer is keeping up with the changing times. From packaging and channel distribution to advertising and promotions, Blue Girl Beer is always at the top of her game. Packing a punch It is common to see Blue Girl Beer in bottles (a large 640ml and smaller 330ml) and cans (a king sized 500ml or regular 330ml), but what about on tap?

Draught Blue Girl Beer is the latest to hit the Hong Kong market, shortly after the brand wowed Mainland China consumers with a cool 250ml edition packaging for Summer 2016. This is the first time the brand has introduced a draught beer experience to drinkers and, to Mr Glover, it is a perfect example of how

Blue Girl Beer: Forever young Mr Michael Glover, Group Director and Managing Director of Jebsen Beverage, reveals the secret to Blue Girl Beer’s reign of success. She may be 110 years old but Blue Girl Beer’s popularity among consumers continues to grow.

Blue Girl Beer has supported Slide the City, the international family-friendly water party, in August 2016 as well as the FIA Formula E Hong Kong ePrix in October the same year.

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The Omnipresent Blue Girl Beer

A key ingredient of Blue Girl Beer’s enduring success is delivering an unforgettable experience that consumers associate with an enjoyable,

premium lifestyle.

Events Branding

Packaging

Jebsen Beverage is navigating the ever-changing beverage market and ever-evolving consumer tastes.

With Blue Girl Beer now on tap at selected bars in Hong Kong the brand is actively appealing to more sophisticated drinkers — those who prefer the fresher taste of draught beer. Generally speaking, draught beer tends to retain more of the lager’s original taste as it is not pasteurised in the bottling process and keeps light and air away. Connecting with consumers According to industry estimates, China drinks a quarter of the world’s beer, making it the largest market globally. Quantity aside, local drinkers are also displaying a clear preference for high-end beers so much so that premium brews are expected to account for one-third of the US$80 billion Chinese market by 2020 — a significant jump from less than 10% in 2010 and expected to continue to grow.

While this makes China a prime market for Blue Girl Beer, it has also attracted stiff competition from other beer brands. Rather than engage in a price war, Blue Girl Beer has chosen to reinforce its strong brand values and enviable German heritage through outreach efforts.

Its marketing efforts leverage multiple popular online and offline channels to engage consumers in different ways. At each and every touch point, the brand is committed to delivering an experience that consumers associate with an enjoyable, premium lifestyle. Staying close to the consumer also helps it understand the evolving needs on the ground while maintaining top-of-mind brand recall through fun and engaging activities.

For example, regular updates through Blue Girl Beer’s dedicated official websites for Hong Kong, Mainland China and Taiwan as well as social media platforms such as Facebook (BlueGirl.HK and BlueGirlBeer.TW) and WeChat (bluegirlbeerch), ensures that the brand is always connected with existing and potential fans.

This is supported by Blue Girl Beer’s efforts in face-to-face engagement, which includes organising its own “Modern Love with Blue Girl” live concerts for two consecutive years and continuous retail marketing events in Fujian. This strategy has paid off, with Blue Girl Beer recording an impressive 50% year-on-year growth in the South and East China regions last year.

In Hong Kong, Blue Girl Beer was the titled sponsor for the local leg of popular singer Jam Hsiao’s TRIPLE JAM World Tour 2015. More recently, it has supported Slide the City, the international family-friendly water party, in August 2016 as well as the FIA Formula E Hong Kong ePrix in October the same year.

With Formula E, Blue Girl Beer also demonstrated the effectiveness of its omni-channel marketing strategy, using various online and offline promotional tactics to get consumers buzzing about the event. From mass media channels like advertisements and TV commercials on TVB Inews and Pearl TV, to Facebook and retail promotions at convenience stores, the brand managed to garner significant attention from its targeted consumer groups and introduced its new draught beer experience.

With great taste and premium quality setting the foundation, and these innovative initiatives

to keep consumers excited, we are confident that Blue Girl

Beer will continue to chart its course towards a fulfilling and successful coming year.

• New 250ml bottle (Mainland China)• New draught Blue Girl Beer

(Hong Kong and Taiwan)

• Slide the City Hong Kong• Bun Festival Hong Kong• Ocean Park Halloween Bash (10 years in a roll)• FIA Formula E Hong Kong ePrix• Modern Love with Blue Girl Concert

(Mainland China)

• ‘Share the Moment’ television commercial (Hong Kong and Taiwan)

Jebsen volunteers assisted eye doctors in conducting eye screening for local residents from rural areas and elementary school students from Shenyang.

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COMMUNITYMATTERS

As the first five years of Project Morning Star, a sight-saving mission by Jebsen Group and non-profit organisation Orbis, draws to a close, more than 10 Jebsen volunteers from across China gathered at in Shenyang and Huludao for the 10th Project Morning Star field trip from September 10 to 14.

Jebsen volunteers assisted eye doctors in conducting eye screening for local residents from rural areas and elementary school students from Shenyang. They also visited beneficiary families and the third generation Flying Eye Hospital, learning how Project Morning Star has helped to establish eye disease prevention networks in rural China by providing training for local ophthalmologists and medical workers.

The project in Shenyang carries national significance as it seeks to create training models for county-level eye-care teams, in addition to a state-of-the-art residency programme in ophthalmology that combines both didactic and hands-on training with the goal to be recognised and scaled up nationally.

In Project Morning Star Phase I (2011 to 2015), the Group donated more than RMB 5.15 million. Of this amount, 20% went to supporting the next-generation Flying Eye Hospital while the rest were used to support Orbis projects in the Gansu, Heilongjiang, Guangdong, Yunnan, Shandong and Liaoning provinces.

Jebsen also organised 10 volunteer trips, including five visits to the Flying Eye Hospital in Lanzhou, Guangzhou, Jinan Shenyang and Hong

Jebsen Group’s ‘Life is Art’ CSR programme, which seeks to enrich the lives of children through art, continues with the new ‘Play with Music’ initiative. Designed to provide fun-filled music related engagement opportunities for children with autism or are underprivileged, the Group is organising Ukulele classes in Hong Kong, Djembe drum classes in Beijing and Guangzhou as well as Xylophone classes in Shanghai with the help of staff volunteers. In the last two years alone, about 145 Jebsen volunteers have lent a helping hand to over 160 less privileged children.

With contribution from Sasa Chen

Corporate Social Responsibility

Playing with Music

‘Play with Music’ initiative was designed to provide fun-filled music related engagement opportunities for underprivileged children and those with autism.

Philanthropy

Ignite the future with Project Morning StarThe First Five Year of Project Morning Star achieved its targets contributing to sight saving and blindness prevention in China.

Kong. Over 110 Jebsen volunteers experienced the programme first-hand, while over 1,000 employees were involved in related activities.

Following the tremendous success of Phase I, over the next five years of Project Morning Star Phase 2, Jebsen Group will commit to a RMB 7.4 million donation for constructing China's first “National Model of Comprehensive Rural Eye Care Network.” As a donation partner, Jebsen will also support ORBIS and co-branded activities in Hong Kong. In addition, employee participation will continue to be emphasised including volunteer visits to Project Morning Star’s sites.

With contribution from Sasa Chen

In Project Morning Star Phase I, the Group donated more than RMB 5.15 million. Of this amount, 20% went to supporting the next-generation Flying Eye Hospital.

Jebsen staff volunteers assisted Orbis doctors and patients in translation.

9CONNECTING

MINDSLeadership Journey

Accepting the award at the 27th Summit of the Family Business Network International in Suzhou, China, Group Chairman Mr Hans Michael Jebsen said: "Receiving this prestigious global award on behalf of our more than 7,700 colleagues and the Jebsen and Jessen families is a tremendous honour for us. It keeps us motivated to continue the pragmatic and reliable approach adopted by previous generations: to ensure that a growth-oriented entrepreneurial spirit is allowed to thrive while concurrently maintaining sound, conservative financial discipline and independence from any one industry, geography or business relationship.” For Mr Jebsen and Mr Jessen, the key is maintaining a careful balance between tradition and innovation. The Jebsen & Jessen Family Enterprise continues to follow a set of distinctive governing principles that promote independence and concentrated ownership—only one descendent from each family takes the principal shareholder role upon purchase (not inheritance) of the shares from their predecessor.

The “Three Mackerels” the symbol of the family enterprise, has come a long way from Aabenraa, the original family base in modern-day Denmark. Today, Jebsen & Jessen is a powerhouse firmly rooted in Asia. With over 120 years of history, from those modest beginnings emerged a vibrant group, today’s Jebsen & Jessen Family Enterprise operates businesses spanning 25 countries with over US$4.5 billion in sales, and 7,700 employees, with four principal entities: Jebsen & Co., based in Hong Kong; Jebsen & Jessen (SEA), based in Singapore; Jebsen & Jessen Hamburg, the global trading house; and GMA Garnet, the world leader in mining, processing, distributing and recycling industrial garnet. The four main business entities operate as independent groups, shouldering their respective responsibilities while subscribing to the vision and philosophy of the founding fathers.

Innovation and agility have been essential to the family enterprise’s enduring success. “It is mission critical that we adapt our business models to changing industries, market structures and consumer needs.” said Mr Jebsen, referring to how the Group has grown from its trading roots to become a fully-fledged marketing and distribution organisation as well as a trusted brand builder.

He cites how Jebsen’s joint venture model has allowed it to collaborate with world-leading technology partners to enter new sectors, with Zhuhai CleanOil being a prime example, a partnership with CleanOil Investment to produce high quality re-refined lube oil locally.

At the same time, Mr Jebsen points to how the Group is leveraging 120 years of branding and marketing expertise to develop a portfolio of self-owned brands—such as J Select for the consumer lifestyle goods retailing sector, Weiwanjia for F&B manufacturers, and BelleSalud for beauty and wellness, just to name a few.

As a family business, the Group’s innovative entrepreneurial spirit is blended with a strong commitment to the environment and the community. It has been fully carbon neutral since 2013 and actively engages the community with a series of Corporate Social Responsibility initiatives ranging from its flagship sight-giving mission Project Morning Star to its Life is Art programme for underprivileged children.

Our core values of Commitment, Excellence, Recognition, Responsibility and Trust are intrinsic to Jebsen. These guide us every day as we strive towards a common purpose.” said Mr Jebsen.

Enduring values, enduring success Group Chairman Mr Hans Michael Jebsen discusses how balancing tradition and innovation has paved the way for success for the Jebsen & Jessen Family Enterprise.

In November 2016, Jebsen & Jessen Family Enterprise was awarded the 21st annual IMD-Lombard Odier Global Family Business Award. The accolade by IMD, a top-ranked global business school, and Lombard Odier, one of the main private banks in Europe, is regarded by many as the most prestigious for successful global family businesses.

Group Chairman Mr Hans Michael Jebsen (left) and Mr Henrich Jessen received the award on behalf of the Jebsen & Jessen Family Enterprise.

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10CONNECTING

MINDSPeople Speak

Excellence in action Four members of Jebsen Industrial’s high-performing sales force who have been recognised for exceptional performance share their secret to success.

Think from the customer’s point of view and focus on helping them leverage market trends.

Play on our strengths to accurately address the customer’s pain points and needs.

Understand market demands and tailor your sales efforts accordingly for the best results.

Good planning, time management and close monitoring are cornerstones of effective project management.

Tony Pan, Shanghai For a printing company that needed a special high-capacity folding machine, Tony tapped on Jebsen Industrial’s extensive product portfolio to offer a viable solution. This saved the customer from ordering it from overseas suppliers at a higher price.

Karen Leung, Hong Kong Renovating The Peninsula Beijing, an iconic hotel in the capital city’s Wangfujing district, was a massive project that Karen spearheaded. By proving the team’s technical competence and ensuring a smooth process despite the tight timeline, she won the customer’s trust.

Jason Liu, Beijing When the biggest goat milk company in China expressed interest in developing a high-end infant formula, Jason used his deep understanding of market trends to propose a solution that addressed the customer’s needs.

Pearl Wang, Beijing As Scenefone grows its presence, Pearl saw the opportunity to market Angenieux zoom lenses to them but she knew that the brand was up against strong competition. Once she understood the customer’s needs, she worked closely with Angenieux to communicate the brand’s strengths and close the deal.

Pearl Wang (left) understood the customer’s needs and worked closely with Angenieux to close the deal while Jason Liu (right) used his deep understanding of market trends to propose a solution addressing the customer’s needs.

Tony Pan (Left) tapped on Jebsen Industrial’s extensive product portfolio to offer a viable solution.

Good planning, time management and close monitoring helped Karen Leung (left) won customers’ trust.

On September 18, 2016, four members of Jebsen Group took on the Outward Bound Multi Race 2016 challenge in Hong Kong. Faced with over 13km of on- and off-trail running, kayaking, swimming and orienteering as well as orienteering challenges, Michael Tam (Industrial), Lam Lung Kam (Logistics) and Dilys Lowe (Group Management) demonstrated amazing determination and team spirit. Lung Kam and Dilys clocked in at 4:20.42 while Michael completed the race as first runner-up in the Open Men’s category! What an achievement! Group Managing Director Mr Helmuth Hennig participated in the race as well and he made congratulations on the achievements Jebsen members made.

With contribution from Karston Tsang

Jebsen has launched a new learning platform to inspire its people to acquire new knowledge and reflect on their personal development through talks and sharing sessions. Aptly named J Inspire, the programme kicked off with its first sharing session by Hong Kong sprinter Erica Fong!

Organised in partnership with the Sports Federation & Olympic Committee of Hong Kong, China, the session (HKACEP), which was facilitated by Mr Sam Tak-Sum Wong, Manager of HKACEP Office, invited the young sprinter to share her incredible journey of training as an Olympic athlete. As she spoke about the challenges she faced balancing sports training with schoolwork, her perseverance and positivity shone through, leaving many Jebsen employees feeling deeply inspired.

With contribution from Tony Cheng

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Inside Jebsen

B R O A D E RHORIZONS

Going the distance

Be inspired by J Inspire!

Four members of Jebsen Group took on the Outward Bound Multi Race 2016 challenge in Hong Kong. Group Managing Director Mr Helmuth Hennig participated in the race as well and congratulated Jebsen athletes on their achievements.

J Inspire, a new learning platform to inspire Jebsen people to acquire new knowledge and reflect on their personal development, kicked off with its first sharing session by Hong Kong sprinter Erica Fong.

About Jebsen GroupFounded in 1895, Jebsen Group is a focused marketing and distribution organisation. With a unique long established presence and deep understanding in Mainland China, Hong Kong, Macau and Taiwan, the Jebsen Group is committed to support our partners’ needs in building market demand, generating and supporting sales and serving as an important link to customers throughout the region. From a broad spectrum of consumer, beverage, industrial, and motors products, Jebsen offers some 200 of the world’s leading products extensive local market access with a high degree in specialisation. Outside the region, the Jebsen Group enjoys close ties with sister companies in Australia, South East Asia, Denmark, Germany, Middle East and the United States. For more information, visit www.jebsen.com.

12B R O A D E RHORIZONSFamily Enterprise

The objective of the exploration work has underpinned resource estimates and provides confidence in a mine life of at least 25 years.

According to GMA Resource Manager Mr Tom Southwell, a wide spaced drill hole programme commenced in 2013 was aimed at proving up the broader geology of GMA's Australian mine.

"The initial results were supported by a series of closer spaced drilling campaigns undertaken through 2014 to 2015. Currently, evaluation work is being conducted till end of this year to determine a suitable area to commence operations in this area of the mining tenements," he said. “Having another deposit enhances our ability to continue consistently producing the best quality garnet. This maintains the high and consistent standards of our production output over the longer term.”

The efforts also ensure that a continuous supply of high quality GMA Garnet is available for the long term in the global abrasive market. In addition, the sister group aims to grow beyond the current production levels and expand the overall global production by developing new resources in South Africa and the USA.

With contribution from Stephanie Cheong

GMA extends Australian mine life beyond 25 years Sister group GMA’s Australian operations has focused exploration activities on delineating and characterising the mine's broader geological footprint.

The objective of the exploration work has underpinned resource estimates and provides confidence in a mine life of at least 25 years.

In September 2016, Jebsen & Jessen Ingredients’ new facility in Chonburi, Thailand started production and will begin to sell premium malted products to customers within Southeast Asia soon. The ingredients arm of sister group Jebsen & Jessen (SEA) is its fifth business unit to start manufacturing products as part of its strategic goal to play a larger role in the value chain of the industries it serves.

“This is the latest partnership that has evolved from one where we help our partners market and distribute their products within ASEAN, to one where we innovate, manufacture and create products right here in this region,” said Mr Heinrich Jessen, Chairman of Jebsen & Jessen (SEA).

Jebsen & Jessen Ingredients starts manufacturing

The facility is a joint venture with Muntons PLC, the world’s leading malt producer. The US$17.5 million plant will produce 7,000 tonnes of specialty malted food ingredients for the fast growing Southeast Asia premium food and beverage industry. The plant is fully automated and will run 24 hours a day, seven days a week. It is supported by 23 employees, of which 15 are directly involved in the operations of the facility. It has a manufacturing flexibility and economies of scale unmatched in the industry, due to having one of the world’s largest vacuum driers.

With contribution from Anthea Ho

Jebsen & Jessen Ingredients’new joint venture facility in Chonburi, Thailand has started production and will begin to sell premium malted products to customers within Southeast Asia soon.