Japan’s Best-Read Newspaper

MEDIA DATA 2016-2017

The fi rst issue November 2, 1874November 2, 1874

INTRODUCTION INDEX

The Yomiuri Shimbun celebrated its 140th anniversary in 2014, and its title

“The Yomiuri” boasts the longest history among Japan’s existing newspaper

titles. The fi rst issue of The Yomiuri Shimbun appeared on November 2, 1874

and the newspaper published its 50,000th issue on April 9, 2015.

With its comprehensive, accurate and timely journalism, The Yomiuri

Shimbun has gained the trust of its audience. It is dedicated to upholding

readers’ right to know through fair and thoughtful editorial coverage while

continuing to take advantage of new communication technologies and the

most advanced printing capabilities.

Newspapers in Japan Japan is the country where newspapers are read the most 2 ◆ Japan is the world’s leading country in terms of daily newspaper sales ◆ Japan has the highest percentage of newspapers readers ◆ Door-to-door delivery system supports the high subscription rate

Media that is recognized for its credibility and infl uence on society 4 ◆ Newspapers are accessed by over 80% of people ◆ In contrast to the entertainment value of TV, newspapers are recognized for their social value ◆ In addition to news articles, newspaper advertisements are highly recognized for their credibility and fairness ◆ Newspapers are the fi rst source of information in the morning

The Power of Yomiuri The largest circulation 6 ◆ The Yomiuri Shimbun has the largest circulation in Japan ◆ The Yomiuri Shimbun is a national newspaper maintaining the largest circulation both nationally and in the three major metropolitan areas

Providing information to a diverse range of people 8 ◆ Penetration among all individuals ◆ Penetration among business people ◆ Penetration among people with high purchasing power ◆ Age and gender composition ◆ Occupation composition

The Yomiuri Shimbun Pages Covering everything from the latest news to lifestyle information 10 ◆ Morning edition

Packed with highly topical articles and advertisements 12 ◆ Evening edition ◆ Advertising supplement ◆ Advertising space ◆ Annual advertising volume

The Yomiuri Shimbun’s Online Media Delivering domestic and international news 24 hours a day 14 ◆ YOMIURI ONLINE (YOL) ◆ Ote Komachi ◆ YOMIURI PREMIUM

English-language and Young People's Newspapers Delivering information globally and nurturing a print-publishing culture 16 ◆ The Japan News ◆ The Yomiuri KODOMO Shimbun ◆ The Yomiuri Chukosei Shimbun

Group Capabilities of Yomiuri Shimbun Diverse business areas 17 ◆ Professional baseball team ◆ Art exhibitions ◆ Professional orchestra ◆ Japan's leading publishing house

10,000 th issueApril 8, 1905

20,000 th issueOctober 22, 1932

30,000 th issueMay 10, 1960

40,000 th issueOctober 25, 1987

50,000 th issueApril 9, 201550,000

[ J-READ 2014 ] Survey period: October 19 to 25, 2014 Survey Region: Nationwide Sampling method: RDD Survey method: Mail surveyNo. of sample collected: 28,819 Respondents: M&F 15-69 years old Letterhead and Fieldwork: Video Research Ltd.

[ 2013 National Media Access and Evaluation Survey ] Survey period: November 20 to December 15, 2013 Survey Region: Nationwide Survey method: Placement method No. of sample collected: 3,801 Respondents: M&F 15-79 years old Letterhead and Fieldwork: CENTRAL RESEARCH SERVICES, INC.

Outline ofthe surveys

425.0

312.9

245.8 229.1

170.1 168.6

127.0 121.7121.7 107.9 92.9

9,124

3,322 3,279 3,113 3,073 2,736 2,658 2,603 2,507

Japan

UnitedKingdom

Singapore GermanyU.S.A France

IndiaAustralia

ChinaItaly

The Yomiuri

Shimbun(Japan)

Mainichi

Shimbun(Japan)

The Asahi

Shimbun(Japan)

The Times

of India(India)

DainikJagran(India)

CankaoXiaoxi(China)

The Nikkei

(Japan)

BILD-

Zeitung/BZ

(Germany)

People'sDaily(China)

DainikBhaskar

(India)

6,798

425.0

312.9

245.8 229.1

170.1 168.6

127.0 121.7121.7 107.9 92.9

9,017

3,322 3,113 3,0933,073 2,731 2,658 2,603 2,507

Japan

UnitedKingdom

Singapore GermanyU.S.A France

IndiaAustralia

ChinaItaly

The Yomiuri

Shimbun(Japan)

DainikJagran(India)

The Asahi

Shimbun(Japan)

The Times

of India(India)

Mainichi

Shimbun(Japan)

CankaoXiaoxi(China)

The Nikkei

(Japan)

BILD-

Zeitung/BZ

(Germany)

People'sDaily(China)

DainikBhaskar

(India)

6,583

83.2JapanSwitzerland

AustriaChile

GermanyMalaysia

United KingdomEgypt

FranceAustralia

U.S.AChina

South AfricaRussian Federation

64.7

68.371.8

75.1

56.251.6

49.949.1

43.441.6

39.8

29.8

10.4

2 3

Newspaper reach (Unit: %) Type of newspaper sales (all dailies, 2014) (Unit: %)

Japan is the world’s leading country in terms of daily newspaper sales

Japan is the country where newspapers are read the most

Japan has the highest percentage of newspapers readers Door-to-door delivery system supports the high subscription rate

The reason newspapers are read by so many people in Japan is the highly established door-to-door delivery system. The rate of home delivery in Japan is 95.2%. The Yomiuri Shimbun is delivered every day by around 79,000 staff members working at approximately 7,300 newspaper dealers throughout Japan.One of the characteristics of Japanese newspapers is the existence of a large number

of long-term subscribers. Nearly 60 percent of our subscribers have been getting The Yomiuri Shimbun delivered to their home for over 10 years.

Source: The Japan Newspaper Publishers & Editors Association (2014)

Source: World Press Trends 2014 (WAN)

Source: Japanese newspapers = Japan ABC (average Jan.-Jun. 2016, Morning edition)Others = World Press Trends 2014 (WAN)Source: World Press Trends 2014 (WAN)

Circulation per 1,000 adults in major countries

(Unit: copy)

Circulation of newspapers worldwide

(Unit: thousand copies)

Single copy sales

Other 0.54.3

Home delivery95.2

Under 6 months3-5 years

Unknown1.9

1-3years

5-10years

8.411.5

10-20 years19.6

20+ years38.3

5.7 9.25.4

6-12 months

Source: J-READ 2015

Newspapers in Japan

Length of Yomiuri Shimbun subscription (n=18,416) (Unit: %)

4 5

Having infl uence on society

Evaluation of each advertising source/medium (n=3,801)

Important to have access to this media as a member of society

Access rate by media (n=3,801) (Unit: %)

Covering global trends in various areas

The time of day when people read newspapers (n=74,683)

Newspapers are accessed by over 80% of people

Newspapers are the fi rst source of information in the morning

Media that is recognized for its credibility and infl uence on society

In contrast to the entertainment value of TV, newspapers are recognized for their social value (n=3,801)

In addition to news articles, newspaper advertisements are highly recognized for their credibility and fairness

Source: J-READ 2015

Newspapers

Having infl uence on society 45.4

Intelligent 42.9

Dependable 36.1

Helps broaden perspectives 35.8

Indispensable source of information 35.4

TV (Commercial stations)

User-friendly 52.1

Fun 48.3

Provides good topics of conversation 47.2

Easily accessible 41.1

Having infl uence on society 36.4

Search sites

Timely information 26.2

High volume of information 25.9

Easily accessible 23.8

Offering a wide variety of information 23.7

Useful for daily life 19.6

(Unit: %)

(Unit: %)

(Unit: %)

(Unit: %)

Source: 2013 National Media Access and Evaluation Survey Report (The Japan Newspaper Publishers & Editors Association)

83.2

TV

NewspapersMagazines

Internet

Radio

98.0

68.2

66.8

52.4

45.4 28.730.9Newspapers

TV (NHK)

TV (Commercial stations)

Radio

Magazines

Search sites

43.9

36.4

10.6

10.0

10.9

23.6

17.7

7.1

4.1

7.6

23.5

18.2

6.0

4.3

7.7

Sorce: 2013 National Media Access and Evaluation Survey Report (The Japan Newspaper Publishers & Editors Association)

Source: 2013 National Media Access and Evaluation Survey Report (The Japan Newspaper Publishers & Editors Association)

40.2 25.329.2Newspaper ad

TV CM

Radio CM

Magazine ad

Internet ad (PC)

Internet ad (Mobile)

31.2

9.0

5.4

4.9

3.4

24.2

3.6

6.0

12.5

4.9

16.5

2.9

2.9

6.9

3.2

Information is reliable Communicates corporate attitude and policies

Content is fair and accurate

Source: 2013 National Media Access and Evaluation Survey Report (The Japan Newspaper Publishers & Editors Association)

Morning editon is delivered early in the morning

5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:0019:00

20:0021:00

22:0023:00 0:00 1:00 2:00 3:00 4:00

Reading ofmorning edition

Use of the Internetby PC and tablet

Reading ofevening edition

Provides the first source of information in the morning

Morning edition isread again at night

0

5

10

15

20

25

Newspapers are convenient because information can be obtained first thing in the morning

Take the time to read or see interesting information in the papers later

Agree

49.3%(Morning edition subscribers, n=74,683)

Agree

57.5%(Morning edition subscribers, n=74,683)

Use of the Internet by mobile phone

Newspapers in Japan

Characteristics of various media sources (Top 5) (n=3,801)

Hokurikubranch office

Hokkaidobranch office

Chubu (Nagoya)branch office

Tokyo head office

Osakahead office

Seibu (Fukuoka)head office

15.47%

Household

diffusion rate

11.49%

4.62%

YOMIURIASAHI

NIKKEI

Morning edition Evening editionMorning edition Evening edition

Morning edition Evening edition

9,017,238

2,752,981

6,583,790

2,730,594

2,127,759 1,383,932

Circulation (Unit: copy)

6 7

The Yomiuri Shimbun is a national newspaper maintaining the largest circulation both nationally and in the three major metropolitan areas

The largest circulation

Fukuoka metropolitan area

Tokyo metropolitan area

Penetration

Penetration

(n=33,742) (Unit: %)

PopulationGDP in Singapore

Population

GDP

YOMIURIASAHI

NIKKEI

32.4

23.1

8.0

YOMIURIASAHI

NIKKEI

23.9

22.7

6.2

YOMIURIASAHI

NIKKEI

19.9

17.9

3.5

YOMIURIASAHI

NIKKEI

32.4

23.1

8.0

YOMIURIASAHI

NIKKEI

23.9

22.7

6.2

YOMIURIASAHI

NIKKEI

19.9

17.9

3.5

¥ ¥ ¥

Approx. 48million

Approx. 6.6million

Approx. $298billion

Source: Japan ABC (average Jan.-Jun., 2016) and The Yomiuri ShimbunCirculation of Morning Edition (Metropolitan Area) is based on Japan ABC (average Jan.-Jun., 2016) and The Yomiuri's company data.

Tokyo edition

Morning edition 5,979,723

Morning edition (Tokyo metropolitan area) 4,898,833

Evening edition 1,649,728

Evening edition (Tokyo metropolitan area) 1,603,544

Osaka edition

Morning edition 2,250,835

Morning edition (Osaka metropolitan area) 1,645,512

Evening edition 1,028,632

Seibu edition

Morning edition 786,680

Morning edition (Fukuoka metropolitan area) 444,679

Evening edition 74,621

Circulation

(Unit: copy)

Source: Population = Basic Resident Register as of January 1, 2015 GDP = UN, National Accounts Main Aggregates Database, 2012 Cabinet Offi ce, Annual Report of Prefectural Accounts 2012, $1 = ¥79 (Basic foreign exchange rate as of December 2012) Penetration = J-READ 2015

Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaraki, Yamanashi and Shizuoka prefecture

Osaka, Kyoto, Nara, Hyogo, Wakayama and Shiga prefectures

Fukuoka and Yamaguchi prefectures

(n=4,485) (Unit: %)

National edition

Seibuedition

Osaka edition

Tokyoedition

The Power of Yomiuri

The Yomiuri Shimbun has the largest circulation in Japan

GDP in UK

GDP ¥ ¥ ¥¥

¥¥

¥¥

¥¥

Approx. $2,623billion

Osaka metropolitan area

GDP in Netherlands

Population

GDP ¥ ¥ ¥ ¥ ¥ ¥

Approx. 21million

Approx. $985billion

¥ ¥ ¥ ¥

Penetration (n=14,483) (Unit: %)

YOMIURIASAHI

NIKKEI

32.4

23.1

8.0

YOMIURIASAHI

NIKKEI

23.9

22.7

6.2

YOMIURIASAHI

NIKKEI

19.9

17.9

3.5

Penetration among business people (Unit: %)

Executives, board members, C-level offi cers (n=3,520)

Employees of listed company (n=12,166)

21.0

16.3

11.0

YOMIURI

ASAHI

NIKKEI

20.1

18.9

7.3

YOMIURI

ASAHI

NIKKEI

8 9

Providing information to a diverse range of peopleThe Power of Yomiuri

Penetration among all individuals (n=88,774) (Unit: %)

Age and gender composition (Unit: %)

Occupation composition (Unit: %)

Penetration among people with high purchasing power (Unit: %)

YOMIURI

ASAHI

NIKKEI

16.9

5.4

20.7

Source: J-READ 2015

Those with annual household income of 15 million JPY or more (n=3,131)

Penetration (Unit: %)

Penetration (Unit: %)

Those with household fi nancial assets of 100 million JPY or more (n=1,223)

n YOMIURI ASAHI NIKKEI

Salaried administrativeor research 12,247 18.7 19.7 7.5

Salaried manualworker or laborer 9,883 21.0 10.9 2.3

Sales or service 11,152 20.4 17.5 5.3

Management 3,307 23.0 18.5 13.3

n YOMIURI ASAHI NIKKEI

Specialist or freelance 6,517 19.7 17.6 4.5

Student 9,835 19.9 17.8 6.5

Homemaker 19,052 22.6 18.5 5.1

Other 4,555 20.0 15.4 4.1

Retired / Not working 8,047 22.1 17.6 4.9

Salariedadministrativeor research

Sales orservice

Salariedmanual workeror laborer Management

Specialist orfreelance Student Homemaker Other

Retired / Not working

13.8 11.1 12.6 7.3 11.1 21.5 9.8 9.13.7

12.4 11.2 12.3 7.0 10.6 23.3 9.5 9.64.1YOMIURI

readers(n=18,416)

All individualsin Japan

(n=88,774)

YOMIURIreaders

(n=18,416)

All individualsin Japan

(n=88,774)

60s50s40s30s20s60s50s40s30s20s

15-1915-19

10.68.810.39.47.4

3.4

10.08.710.59.87.7

3.5

50.2 49.8

12.78.810.48.47.23.111.38.510.58.47.83.0

49.4 50.6

22.3

20.5

18.2

YOMIURI

ASAHI

NIKKEI

27.5

25.4

18.0

YOMIURI

ASAHI

NIKKEI

Male Female

MaleAge n YOMIURI ASAHI NIKKEI

Total 44,588 20.4 15.9 5.8

15-19 3,102 17.7 12.9 4.0

20s 6,843 21.0 17.4 7.5

30s 8,682 17.8 14.9 5.0

40s 9,306 20.7 14.5 5.5

50s 7,757 20.2 15.5 5.9

60s 8,897 23.3 18.6 6.0

FemaleAge n YOMIURI ASAHI NIKKEI

Total 44,187 21.1 18.0 5.0

15-19 3,004 18.8 19.0 5.3

20s 6,535 20.3 18.8 6.9

30s 8,388 18.5 13.4 4.7

40s 9,114 21.1 16.6 4.1

50s 7,777 20.8 19.3 5.4

60s 9,368 24.9 21.4 4.4

FrontPage

GeneralGeneralPoliticsInternationalA

Economy& Business

BEconomy

& BusinessA

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InternationalB

Posting byreadersCommentary

HouseholdFinances

Middleage

SportsB

SportsAMarkets

ALocal Local Markets

B

Citynews Advertising

spaceAdvertising

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Citynews

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TVListings BS & Radio

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Culture& Art

Lifestyle –Home

Lifestyle –Home

Lifestyle –Education

FrontPage

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Economy& Business

BEconomy

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FrontGeneralGeneralPoliticsInternationalEconomy

& BusinessEconomy& Business

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InternationalPosting byreadersCommentary

HouseholdFinances

Middleage

SportsSportsMarketsLocal Local

MarketsCity

News Advertisingspace

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LifestyleLifestyleLifestyle –Education

10 11

Morning edition

Covering everything from the latest news to lifestyle information

The morning edition covers a wide range of topics in a maximum of 40 pages. While page layout is fixed depending on the day of the week, the order, total number of pages, and number of columns of advertisements will vary according to the volume of news.

The Yomiuri Shimbun Pages

Example ofpage allocation

TV Listings International

Economy & Business

Sports

City News

Front page ▼

▼

Last page

General

Politics

Household Finances

Lifestyle Front

In today’s world where electronic program guides dominate, many people continue to use the page due to its readability. Being located on the last page, it tends to catch readers’ eyes.

Covers the political situation in countries all over the world, as well as incidents, accidents, and issues of the moment.

Covering domestic and international economic trends, with a focus on Japan’s economic policy and information relating to business.

Covers a variety of international topics, such as Major League Baseball, European soccer, tennis, and golf in addition to sports that are popular in Japan, such as professional baseball, J-League professional soccer, and Grand Sumo tournaments.

Reporting news on incidents, accidents and court cases from each region across Japan. The cartoon, which has run for over 30 years, is also popular.

Includes the Editorial, as well as articles linked to reporting on the top page.

Covering Japan's political trends including domestic politics, foreign affairs, security issues, elections, etc.

Covers useful economic and consumption related information from the consumer’s perspective. The latest trends and popular products attract readers’ attention.

Providing information on life’s essentials – housing, food and clothes- as well as family life. This page is particularly popular with female readers.

Reporting exclusive news stories over a long history, the Front page is the face of The Yomiuri Shimbun. The “Henshu Techo” (Editor’s Notes) column has many fans.

In today’s world where electronic program Covers the political situation in countries

Covering domestic and international

Covers a variety of international topics, such

Reporting news on incidents, accidents

Includes the Editorial, as well as articles

Covering Japan's political trends including

Covers useful economic and consumption

Providing information on life’s essentials Reporting exclusive news stories over a

Advertising space

Advertising space

Advertising space

Advertising space Advertising space

Advertising space

Advertising space Advertising space

Advertising space

Advertising space

12 13

Packed with highly topical articles and advertisements The Yomiuri Shimbun

pages

8,676pages

Eveningedition

Advertising space

Front Sports

Tabloid 2PYONEX

PANORAMA 8PCanon

CENTER SPREAD TOYOTA

7 FULL COLUMNS USMEF

1/3P (5 FULL COLUMNS)SEIKO

1/5P (3 FULL COLUMNS)GINZA TANAKA

FULL PAGE (15 FULL COLUMNS)AIRFRANCE

Fashion

The evening edition is issued every day except Sunday. In addition to news, it is full of highly topical articles that vary depending on the day of the week, such as fashion and entertainment.

Advertising space varies in size, allowing you to choose the optimal space for your purpose and budget.

Covers the latest national and international news.

Covers sports news that could not be included in the morning edition due to the time difference because the match was held overseas, etc.

Focuses on the latest fashions, such as trends of popular designers and brands.

Covers the latest national and international Covers sports news that could not be Focuses on the latest fashions, such as

Advertising supplement

Annual advertising volume

Advertising supplements enable advertisers to select paper size and quality as well as target areas.

The annual volume of advertisements posted on The Yomiuri Shimbun reaches the equivalent of 8,676 newspaper pages (fi scal year 2014, Tokyo edition), accounting for 45% of the overall pages.The high volume is the result of The Yomiuri Shimbun being consistently chosen by many advertisers.

380 mm(15.0 inches)

510 mm(20.1 inches)

510 mm(20.1 inches)

168 mm(6.6 inches) 100 mm

(3.9 inches)

237 mm(9.3 inches)

510 mm(20.1 inches)

240 mm(9.4 inches)

1,597 mm (62.9 inches)

786 mm (30.9 inches) 379 mm (14.9 inches)

379 mm (14.9 inches)379 mm (14.9 inches)379 mm (14.9 inches)

The Yomiuri Shimbun Pages

Advertising space

Advertising space

Advertising space

Ad

14 15

Gender (n=1,612)

(Unit: %)

Age (n=1,612)

(Unit: %)

Delivering domestic and international news 24 hours a dayThe Yomiuri Shimbun’s Online Media

YOMIURI ONLINE (YOL)Ote Komachihttp://www.yomiuri.co.jp/ http://www.yomiuri.co.jp/komachi/

YOMIURI PREMIUM

With over 250 million monthly page views, YOMIURI ONLINE is one of Japan’s largest news sites. It delivers domestic and international news 24 hours a day in real time and uses social media including Twitter, as well as providing video streaming services.Nearly 60% of YOMIURI ONLINE users are employed and over 80% of users view YOMIURI ONLINE from their PC.

An online magazine targeting female readers with nearly 143 million monthly page views. It allows advertisers to invite users’ opinions on the popular “Hatsugen Komachi” bulletin board and put the results in the newspaper advertising.Nearly 60% of Ote Komachi users are 30-40s.

YOMIURI PREMIUM is a paid site only for The Yomiuri Shimbun newspaper subscribers. Its layout provides smartphone and tablet users with high visibility and operability.In addition to the latest news, the site offers feature and commentary articles as well as columns.Another popular function is the “Page Viewer,” enabling users to read the morning edition of the Yomiuri Shimbun in its original image format.

User profi le

Advertising space

Billboard Displays a large banner under the title. Rich media advertisement with high visibility.

Monthly PV

Approx. 278million(278,000,000)

Monthly Unique Browsers

Nearly 34 million(33,580,000)

(as of July 2016, Source: YOMIURI)

Monthly PV

Nearly 143million(142,770,000)

(as of July 2016, Source: YOMIURI)

19.7

12.8

Salaried administrativeor reserch

Management

Specialist orfreelance

Salaried manualworker or laborer

Sales or service

Agricultural, forestryindustries and fisheries

Self-employed 　

Retired orunemployed

Other

9.39.4

7.4

7.9

23.7

3.1

4.5

1.1

Student 1.1Homemaker

Total62.8

11.1

5.321.7

Homemaker

8.411.0

30.8

Salaried administrativeor reserch

Management

Specialist orfreelance

Salaried manualworker or laborer

Sales or service

Retired orunemployed

Student 1.3

2.7

Other 6.0

Self-employed 　1.7

Male80.8

Female19.2 18.1

40s

33.450s

41.5Over 60

30s 5.320s 1.2

15-19 0.4 18.7

9.030s

39.840s

28.250s

Over 60 20s 4.1

15-19 0.1

Total58.5

43.0

At leastseveral

times a day

31.7

12.6

Aboutonce a day

At least several times a week

About once a week

About several times a monthLess than several times a month

3.84.1

4.8

84.1PC

15.9

Mobile (Smart phone)

YOMIURI ONLINE access device (n=1,612) (Unit: %)

yomipre.jp

Occupation (n=1,612) (Unit: %)

Access frequency (n=1,612) (Unit: %)

Gender (n=701)

(Unit: %)

Age (n=701)

(Unit: %)

Occupation (n=701) (Unit: %)

Male

13.0

Female87.0

Billboard(250×960pix)

Rectangle

Rectangle

Leaderboard

Rectangle(250×300pix)

For teens

For children

English language

Diverse business areas

16 17

Delivering information globally and nurturing a print-publishing culture

English-language and Young People's

Newspapers

The Japan News

The Yomiuri KODOMO Shimbun

The Yomiuri Chukosei Shimbun

Professional baseball team

Professional orchestra

Art exhibitions

Japan's leading publishing house

The Yomiuri Shimbun is the only major Japanese newspaper company that publishes an English-language daily.The Japan News carries a wide variety of articles translated from The Yomiuri Shimbun. By offering English-language coverage of Japan in areas ranging from politics to sports, The Japan News is helping spread information about Japan to a global audience.

The Yomiuri KODOMO Shimbun is a weekly newspaper with “fun and useful” as its motto. It encourages children to be interested in news through the use of many full-color photos, illustrations, and graphics. Its reader range from kindergarteners to junior high school students, with elementary school students as its main target. In many families, parents and children read the paper together.

The Yomiuri Chukosei Shimbun is a weekly newspaper launched in November 2014 for junior high and high school students. It is a comprenhensive newspaper for teens, consisting of the main news section, which can be read as a study guide, and pages featuring club activities, learning, and fashion.It won the top prize in the editorial category of the World Association of Newspaper and News Publishers (WAN-IFRA) World Young Reader Prize in July 2015.

The Yomiuri Giants is the most popular team in the history of Japanese baseball.As parent company of the Giants, The Yomiuri Shimbun holds many events to give fans moments of excitement, emotion and inspiration.

The Yomiuri Shimbun is the only newspaper company in the world to have its own professional orchestra. Since being established in 1962, the Yomiuri Nippon Symphony Orchestra has invited top-class conductors from around the world to its rostrum, and has enthralled audiences with many memorable performances.

The Yomiuri Shimbun has organized many signifi cant exhibitions and introduced art from around the world to the public.In 2014, the Yomiuri Shimbun organized the Orsay Museum exhibition. The exhibition attracted around 700,000 people.

Chuokoron-Shinsha publishes literary works, paper- back books and series. As well as its monthly literary magazine launched in 1887 and a magazine for women, it also issues Marie Claire Style every month in a unique way, folded inside The Yomiuri Shimbun.

Source: Japan ABC (average Jan.-Jun. 2015)

Source: Japan ABC (average Jan.-Jun. 2015)

Source: Japan ABC (Aug. 2015)

Group Capabilities of Yomiuri Shimbun

Circulation 22,395

Circulation 192,468

Circulation 73,276

Major English-language

Newspaper

No.1 Newspaper for Children

World YoungReader Prize

Japan’s Best-Read Newspaper

MEDIA DATA 2016-2017

Jakarta

Jerusalem

Brussels

Cairo

New DelhiIslamabad

TehranRome

Paris

Geneva

Moscow

Taipei

Shanghai

Seoul

Shenyang

Hong Kong

Guangzhou

JohannesburgRio de Janeiro

General bureauRegional bureauAdvertising Office

Havana

Los Angeles

New YorkGeneral Bureau ofthe Americas(Washington D.C.)

ParisAdvertising Office

General Bureau of Asia(Bangkok)

General Bureau of China(Beijing)

General Bureau of Europe(London)

Berlin

BangkokRepresentative Office

Overseas news coverage networkThe Yomiuri Shimbun boasts 27 bureaus in major cities abroad. Utilizing our connections, we deliver timely and accurate news, with comprehensive coverage of politics, business, society and culture.

The Yomiuri Shimbun Office

THE YOMIURI SHIMBUN TOKYO ADVERTISING OFFICE1-7-1 Otemachi, Chiyoda-ku, Tokyo 100-8055, JapanE-mail: int@yomiuri.com

PARIS ADVERTISING OFFICE32 Avenue de l'Opera, 75002 Paris, FranceTel: +33-1-42-33-13-39 Fax: +33-1-42-33-07-40 E-mail: ad-emea@yomiuri.com

BANGKOK REPRESENTATIVE OFFICE18th Fl., The Regent House, 183 Ratchdamri Rd., Lumpini, Pathumwan, Bangkok 10330, Thailand Tel: +66-2-254-3924 Fax: +66-2-254-3925 E-mail: ad-apac@yomiuri.com

http://adv.yomiuri.co.jp/m-data/english/index.htmlYOMIURI MEDIA KIT

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(As of October 2015)

YOMIURIMEDIA DATA

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