kkrds singapore post podium / june 2014: fmcg foods

Post Podium FMCG foods

June 2014 Singapore

Brands Considered

Fans: 184, 392 Fans: 103, 521 Fans: 100,281 Fans: 90,285 Fans: 120,649

Fans: 75,521 Fans: 72,506 Fans: 59,244 Fans: 46,629 Fans: 46,235

Methodology

(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)

No. of Fans of Page

KRDS Engagement Score on Post

x 1000

This calculation is based on the following assumptions: •  Fans like posts most frequently •  Fans share posts less frequently •  Fans comment on posts rarely

We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.

Introduction

We have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.

Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information

165.9

KRDS Engagement Score

61.3


24.7


24.3


21.9


Top 5 Promotional Posts Content to publicize product promotions and discounts

16.1


7.6


6.2


5.5


2.6


Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand

62.9


23.5


10.3


4.3


4.1


Preetham Venkky Business Head – Asia Digital Strategist [email protected] +65 8354 3326

www.krds.sg

feed.krds.com twitter.com/KRDS facebook.com/KRDS

kkrds singapore post podium / june 2014: fmcg foods

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